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All Journal Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Yohanes Kuleh
Universitas Mulawarman
Economics, Econometrics & Finance

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Pengaruh Online Customer Review dan Kualitas Produk serta Promosi terhadap Keputusan Pembelian pada Produk Skincare Dorskin di Kota Samarinda Septiana Wati Era Lestari; Yohanes Kuleh
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/natykb66

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh online customer review, kualitas produk, dan promosi terhadap keputusan pembelian produk skincare Dorskin di Kota Samarinda. Metode analisis statistik yang digunakan adalah Partial Least Squares (PLS) dengan bantuan aplikasi SmartPLS. Pengumpulan data dilakukan dengan penyebaran kuesioner, dengan teknik pengambilan sampel menggunakan purposive sampling. Jumlah sampel dalam penelitian ini adalah 80 responden. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa online customer review berpengaruh secara positif dan signifikan terhadap keputusan pembelian, kualitas produk berpengaruh secara positif dan signifikan terhadap keputusan pembelian, serta promosi berpengaruh secara positif dan signifikan terhadap keputusan pembelian.
Pengaruh Lingkungan Kerja dan Disiplin Kerja Serta Kelelahan Kerja terhadap Kinerja Pegawai Kantor BPSDM Kaltim Riyan Sawal Maulana; Yohanes Kuleh
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pd61da44

Abstract

This study aims to analyze the influence of work environment, work discipline, and work fatigue on employee performance at the BPSDM Kaltim office. This research employed a quantitative approach with a sample of 68 respondents selected using proportional random sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS software. The results indicate that the work environment has no significant effect on employee performance (p = 0.986 > 0.05). Work discipline has a positive and significant effect on employee performance (p = 0.000 < 0.05). Work fatigue has no significant effect on employee performance (p = 0.195 > 0.05). Simultaneously, work environment, work discipline, and work fatigue have a significant effect on employee performance (F = 5.895; p = 0.001). The coefficient of determination (R²) of 0.217 indicates that the three variables are only able to explain 21.7% of the variation in employee performance, while the remaining 78.3% is influenced by other factors outside this study. The findings of this study indicate that work discipline is the most dominant factor influencing employee performance at the BPSDM Kaltim office. Employees with high work discipline, such as arriving on time, complying with regulations, working according to procedures, and having responsibility, are proven to be able to improve their performance quality
Co-Authors Riyan Sawal Maulana Septiana Wati Era Lestari