Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Lektur, Jurnal Ilmu Komunikasi
Dwi Pratiwi
Universitas Sebelas Maret
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
NATIONAL NUTRITION AGENCY’S RESPONSE TO THE FREE NUTRITIOUS MEAL PROGRAM POISONING (CONTENT ANALYSIS ON BGN.GO.ID) Dwi Pratiwi; Andre Novie Rahmanto; Eka Nada Shofa Alkhajar
Lektur: Jurnal Ilmu Komunikasi Vol 9, No 1 (2026): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v9i1.27457

Abstract

This study aims to reveal how the National Nutrition Agency (BGN) communicated its crisis management measures, built a public responsibility image, and maintained institutional accountability amid social pressure following the Free Nutritious Meal Program (MBG) poisoning incident. The research employs a quantitative approach using content analysis based on W. Timothy Coombs’ Situational Crisis Communication Theory (SCCT). The data were collected from 35 news reports, articles, and press releases published on the official website bgn.go.id containing BGN’s statements throughout September 2025. The findings show that the most dominant crisis communication strategy used by BGN was justification (34.29%), followed by excuse (22.86%), reminder (17.14%), apology (11.43%), compensation (5.71%), ingratiation (5.71%), and deny (2.86%), while attack the accuser, scapegoat, and victimage were not found. These results illustrate that BGN primarily applied the diminish and rebuild strategies, complemented by bolstering and deny as secondary approaches to strengthen the institution’s image and credibility.
Co-Authors Andre Novie Rahmanto Eka Nada Shofa Alkhajar