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PDIP vs Gerindra: Political Marketing Communication Through Instagram Ahead of the 2024 Election Muhammad Rio Fariza; Pawito; Andre Novie Rahmanto
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 3 (2023): September, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i3.6154

Abstract

This article reviews the role of social media Instagram in the political marketing communications of the PDI Perjuangan and Gerindra Party ahead of the 2024 Election; the election of these two parties is the subject of study because they are the political parties that won the 2019 Election with votes and won the most number of seats. Research using qualitative methods. Data were analyzed using qualitative content analysis by observing the Instagram accounts @pdiperjuangan and @gerindra. The study results show that Instagram is operated by political parties in digital marketing communications to attract public sympathy. The form of political marketing communication that is spread has a variety of themes and types of uploaded content
NATIONAL NUTRITION AGENCY’S RESPONSE TO THE FREE NUTRITIOUS MEAL PROGRAM POISONING (CONTENT ANALYSIS ON BGN.GO.ID) Dwi Pratiwi; Andre Novie Rahmanto; Eka Nada Shofa Alkhajar
Lektur: Jurnal Ilmu Komunikasi Vol 9, No 1 (2026): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v9i1.27457

Abstract

This study aims to reveal how the National Nutrition Agency (BGN) communicated its crisis management measures, built a public responsibility image, and maintained institutional accountability amid social pressure following the Free Nutritious Meal Program (MBG) poisoning incident. The research employs a quantitative approach using content analysis based on W. Timothy Coombs’ Situational Crisis Communication Theory (SCCT). The data were collected from 35 news reports, articles, and press releases published on the official website bgn.go.id containing BGN’s statements throughout September 2025. The findings show that the most dominant crisis communication strategy used by BGN was justification (34.29%), followed by excuse (22.86%), reminder (17.14%), apology (11.43%), compensation (5.71%), ingratiation (5.71%), and deny (2.86%), while attack the accuser, scapegoat, and victimage were not found. These results illustrate that BGN primarily applied the diminish and rebuild strategies, complemented by bolstering and deny as secondary approaches to strengthen the institution’s image and credibility.
Social media disinformation in the perspective of Islamic Communication: A Documentary Review of the Social Dilemma Rita Absari; Andre Novie Rahmanto; Ignatius Agung Satyawan
SAHAFA: Journal of Islamic Communication Vol. 8 No. 02 (2026): Sahafa Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v8i02.5

Abstract

This study investigates the impact of disinformation on social media on adolescents’ mental healthby analyzing the documentary film The Social Dilemma as a case study. A qualitative descriptive approachwas employed, focusing on the interpretation of scenes that reflect adolescents’ psychological dynamics inresponding to disinformation. The findings reveal four major themes: (1) anxiety triggered by the need forsocial validation, (2) social comparison leading to feelings of inferiority, (3) pressure to construct a “perfect”self-image aligned with unrealistic media standards, and (4) emotional instability caused by exposure to falseinformation. These findings align with the Halo Effect theory, which explains how negative perceptions of a single aspect of the self can expand into negative overall self-assessment, thereby reinforcing anxiety anddissatisfaction. From the perspective of Islamic communication, the results highlight the relevance of theprinciple of tabayyun (verification of information) as stated in Qur’an Surah Al-Hujurat: 6, along with thevalues of qana‘ah (contentment), muraqabah (self-awareness before God), and ihsan (striving for excellencewith sincerity) in maintaining adolescents’ psychological balance in the digital era. Theoretically, this researchintegrates social psychology with Islamic communication ethics, while practically, it provides insights fordesigning Islamic-based digital literacy strategies to protect youth mental health from the negative impactsof disinformation. Keywords: Disinformation, Social Media, Adolescent Mental Health, Halo Effect, Islamic Communication