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All Journal Formosa Journal of Social Sciences (FJSS)
Andre Novie Rahmanto
Universitas Sebelas Maret
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PDIP vs Gerindra: Political Marketing Communication Through Instagram Ahead of the 2024 Election Muhammad Rio Fariza; Pawito; Andre Novie Rahmanto
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 3 (2023): September, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i3.6154

Abstract

This article reviews the role of social media Instagram in the political marketing communications of the PDI Perjuangan and Gerindra Party ahead of the 2024 Election; the election of these two parties is the subject of study because they are the political parties that won the 2019 Election with votes and won the most number of seats. Research using qualitative methods. Data were analyzed using qualitative content analysis by observing the Instagram accounts @pdiperjuangan and @gerindra. The study results show that Instagram is operated by political parties in digital marketing communications to attract public sympathy. The form of political marketing communication that is spread has a variety of themes and types of uploaded content
Co-Authors Muhammad Rio Fariza Pawito