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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekonomi, Manajemen, Akuntansi
Nurul Wardani Lubis
Universitas Negeri Medan, Indonesia
Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian pada Pengguna Skincare Somethinc Kota Medan di E–Commerce Wenny Romauli Samosir; Lidya Natalia Pasaribu; Silvia Anggraini; Billi Verdinando Pandiangan; Nurul Wardani Lubis
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8598

Abstract

Penelitian ini menganalisis perilaku konsumen terhadap produk Skincare Somethinc di Kota Medan. Brand yang berdiri sejak 2019, telah menjadi salah satu yang terkemuka di Indonesia dengan pendapatan Rp 53,2 miliar pada 2022. Dengan berkembangnya e-commerce, peluang pemasaran produk secara online semakin besar. Penelitian ini menggunakan metode kuantitatif, dengan survei terhadap 150 responden, termasuk pelajar, mahasiswa, wiraswasta, content creator, dan lainnya. Hasilnya menunjukkan bahwa mayoritas pengguna Somethinc adalah mahasiswa berusia 17-24 tahun. Keputusan pembelian konsumen dipengaruhi oleh kualitas produk, yang dianggap baik dengan harga terjangkau. Strategi branding dan kerjasama dengan KOL juga berperan dalam meningkatkan popularitasnya. Penelitian ini diharapkan membantu Somethinc memahami konsumen dan meningkatkan strategi pemasaran agar tetap unggul di industri kecantikan Indonesia
Exploring the Relationship Between Entrepreneurial Experience, Government Support, and MSME Marketing Performance Nurul Wardani Lubis
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4992

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in regional economic development, yet many still face limitations in marketing capability and institutional support, making entrepreneurial experience and government intervention essential factors in enhancing business performance. This study analyzes the influence of entrepreneurial experience and government support in improving the marketing performance of MSMEs fostered by the Deli Serdang Regency P3UD. The study was conducted on 115 MSMEs using Multiple Linear Regression. The results indicate that entrepreneurial experience and government support significantly influence marketing performance. Experience fosters prudence in business processes, while government support, although not yet optimal in providing expertise, proves crucial in facilitating licensing and promotion. This study highlights the importance of synergy between the internal capacity of entrepreneurs and the role of external government facilitators. The findings imply that strengthening entrepreneurs’ experiential capabilities alongside more targeted and skill-oriented government support is vital to achieving sustainable improvements in MSME marketing performance.
Co-Authors Billi Verdinando Pandiangan Lidya Natalia Pasaribu Silvia Anggraini Wenny Romauli Samosir