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All Journal Journal of Community Service and Empowerment
Vivi Silvia Huri
Islamic Communication Broadcasting, State Islamic University Sunan Gunung Djati Bandung, Jl. AH. Nasution No.105, Cipadung Wetan, Kec. Cibiru, Kota Bandung, West java, 40614, Indonesia
Social Sciences Other

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Da'wah Communication in Maintaining Harmony Among Religious Communities Ati’ Nursafa’ah; Muhammad Rozan Fikri; Mohammad Afid Syafiri; Vivi Silvia Huri
Journal of Community Service and Empowerment Vol. 7 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v7i1.44319

Abstract

This article discusses the role of da'wah communication in maintaining interfaith harmony, focusing on persuasive and empathetic da'wah strategies in interfaith communities. In the context of a multicultural society, da'wah is not only understood as the activity of conveying religious teachings, but also as a medium for social dialogue oriented towards strengthening the values of tolerance and social cohesion. This study uses a qualitative method with a descriptive analytical approach to explore forms of da'wah communication that can bridge differences in beliefs and build harmonious relations between people. Data were obtained through in-depth interviews, participatory observation, and documentation of interfaith da'wah activities organized by religious leaders and religious institutions at the community level. The results show that persuasive da'wah strategies that emphasize dialogue, respect for differences, and the delivery of moral messages in a humanistic manner are capable of fostering social empathy and strengthening a sense of togetherness amid plurality. The empathetic approach taken by preachers has proven effective in reducing interfaith prejudice and enhancing constructive social interaction. Thus, da'wah communication based on persuasive and empathetic values plays a significant role in maintaining harmony and strengthening social cohesion in a pluralistic society.
Co-Authors Ati’ Nursafa’ah Mohammad Afid Syafiri Muhammad Rozan Fikri