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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN
Roni Adi
Institut Teknologi Batam, Batam, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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The Mediating Marketing Capabilities between Entrepreneurial Orientation, Digital Literacy, and SME Performance Dewi Lestari; Roni Adi; Karlina Karlina
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5763

Abstract

Purpose: SMEs in Batam City still face challenges in maintaining performance due to limited resources, marketing, and digital adoption. This study aims to examine how entrepreneurial orientation and digital literacy affect SME performance, with marketing capability serving as a mediating factor. Methodology/approach: Using a causal research design, data were collected from 165 SME owners in Batam through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The findings reveal that entrepreneurial orientation and digital literacy significantly enhance marketing capability, which, in turn, positively influences SME performance. Furthermore, marketing capability mediates the relationship between entrepreneurial orientation and performance, as well as between digital literacy and performance. These results highlight that SMEs need to strengthen their entrepreneurial orientation and digital literacy to enhance marketing capability and achieve sustainable performance. Conclusions: This study concludes that entrepreneurial orientation and digital literacy play a significant role in enhancing marketing capabilities, which, in turn, positively contributes to the performance of SMEs in Batam City. Limitations: This study used cross-sectional data and focused only on SMEs in Batam City, which may limit the generalizability of the results. Reliance on self-reported questionnaires may also have introduced response bias. Contributions: This study demonstrates that entrepreneurial orientation and digital literacy enhance SME performance through marketing capability and offers valuable insights for researchers, practitioners, and policymakers.
An Examination of the Influence of Blue Economy Digital Technology on the Economic Advancement of Fishermen in Batam Roni Adi; Mhd Adi Setiawan Aritonang; M. Irvanni Bahri; Maria Yosefina Meinadia Sekar Kinanti Aswirawan; Rumanintya Lisaria Putri
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.5103

Abstract

Purpose: This study aims to investigate the tangible impact of digital technology on improving the livelihoods and income of fishermen in Batam, in alignment with the principles of a sustainable blue economy. Research Methodology: The research employed a quantitative and qualitative approach through direct field surveys conducted with 52 local fishermen in Batam. The data collected focused on digital tool usage, income changes, and perceived benefits and challenges. Results: Findings reveal that digital technologies—such as meteorological forecasting applications and online marketing platforms—serve as crucial drivers for economic transformation. Approximately 80% of the observed income increases are attributable to digital literacy and technology use. Notably, over 50% of respondents reported a direct rise in income after adopting digital marketing strategies. Conclusion: Digitalization significantly boosts fishermen’s income and economic resilience. However, this transition is impeded by limited technological adaptation among older generations and inadequate internet infrastructure in coastal regions. Limitations: The study is limited by its sample size and geographic scope, focusing solely on fishermen in Batam, which may limit the generalizability of the results to other archipelagic regions. Contribution: This research offers critical insights for policymakers by highlighting the importance of accessible technology training and robust internet infrastructure. These are key to ensuring equitable digital transformation and enhancing the global competitiveness of local fishing communities in Batam.
Co-Authors Dewi Lestari Karlina Karlina M. Irvanni Bahri Maria Yosefina Meinadia Sekar Kinanti Aswirawan Mhd Adi Setiawan Aritonang Rumanintya Lisaria Putri