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All Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JT-IBSI (Jurnal Teknik Ibnu Sina)
Dewi Lestari
Institut Teknologi Batam, Batam, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Mathematics

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The Mediating Marketing Capabilities between Entrepreneurial Orientation, Digital Literacy, and SME Performance Dewi Lestari; Roni Adi; Karlina Karlina
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5763

Abstract

Purpose: SMEs in Batam City still face challenges in maintaining performance due to limited resources, marketing, and digital adoption. This study aims to examine how entrepreneurial orientation and digital literacy affect SME performance, with marketing capability serving as a mediating factor. Methodology/approach: Using a causal research design, data were collected from 165 SME owners in Batam through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The findings reveal that entrepreneurial orientation and digital literacy significantly enhance marketing capability, which, in turn, positively influences SME performance. Furthermore, marketing capability mediates the relationship between entrepreneurial orientation and performance, as well as between digital literacy and performance. These results highlight that SMEs need to strengthen their entrepreneurial orientation and digital literacy to enhance marketing capability and achieve sustainable performance. Conclusions: This study concludes that entrepreneurial orientation and digital literacy play a significant role in enhancing marketing capabilities, which, in turn, positively contributes to the performance of SMEs in Batam City. Limitations: This study used cross-sectional data and focused only on SMEs in Batam City, which may limit the generalizability of the results. Reliance on self-reported questionnaires may also have introduced response bias. Contributions: This study demonstrates that entrepreneurial orientation and digital literacy enhance SME performance through marketing capability and offers valuable insights for researchers, practitioners, and policymakers.
Literasi Digital: Sebuah Tinjauan Sistematis Dewi Lestari; Muhammad Jufri; Perengki Susanto
Jurnal Teknik Ibnu Sina (JT-IBSI) Vol. 10 No. 1 (2025): JT-IBSI (Jurnal Teknik Ibnu Sina)
Publisher : Fakultas Teknik Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/jt-ibsi.v10i1.1147

Abstract

The purpose of this article is to identify and analyze several references on the keyword digital literacy. Through Harzing's Publish or Perish, literature systematization was carried out for this study by utilizing the Scopus database. Using the SPAR-4-SLR Protocol, data analysis was carried out using Microsoft Excel, Mendeley, and Vos Viewer to provide transparency and replication. The results of this study identified 50 primary articles indexed in Scopus Q1 based on Scimago Journal Ranking (SJR). This study also found 6 knowledge clusters that support research on digital literacy with a total link strength of 55. Vos Viewer visualization revealed that "Digital Literacy" has a significant magnitude and is related to the phrase "Information Literacy and Digital Transformation" showing a clear relationship. This study has several limitations, such as obstacles in accessing databases that are limited to Scopus. Therefore, it is recommended that further research expand its data collection by using additional sources such as Emerald, SpringerLink, ScienceDirect, Eb-sco, Google Scholar, ProQuest, and non-Q journals such as Web of Science.
Co-Authors Karlina Karlina Muhammad Jufri Perengki Susanto Roni Adi