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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Eduvest - Journal of Universal Studies
Yudi Nur Supriadi
Universitas Pembangunan Nasional "Veteran" Jakarta
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Neuroscience Social Sciences Other

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The Influence Of Quality Of Work Life And Happiness At Work On Job Embeddedness Mdiated By Innovative Behavior In State Civil Apparatus Education Personnel In State Universities X Taufik M; Yudi Nur Supriadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.6722

Abstract

This research aims to examine the influence of job embeddedness variables on happiness at work, innovative behavior and quality of work life. The approach used in this research is a quantitative approach. The sample used in this research was 120 employees. Research data was obtained from the results of filling out a questionnaire and analyzed using SEM analysis techniques with the help of the SEM PLS program. The results of this research show that (1) quality of work life has a positive and significant effect on innovative behavior; (2) happiness at work has a positive and significant effect on innovative behavior; (3) quality of work life has a positive and significant effect on job embeddedness; (4) happiness at work is positive and significant towards job embed edness; (5) innovative behavior has a positive and significant effect on job embeddedness
PKM Peran Strategis BUMDes dalam Mengatasi Kendala Produksi dan Pemasaran UMKM Emping Melinjo: Pengalaman Emping Melinjo Bu Hj Eha, Kecamatan Taktakan Hamidah Hamidah; Jaka Wijaya Kusuma; Yudi Nur Supriadi; Guntur Syahputra Saragih; Siti Fatonah; Nugrahini Kusumawati; Dini Martinda Lestari
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 1 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i1.261

Abstract

This community service project aims to analyze the strategic role of Village-Owned Enterprises (BUMDes) in addressing production and marketing challenges faced by micro, small, and medium enterprises (MSMEs) producing melinjo crackers, using a case study of Bu Hj Eha’s Melinjo Cracker Business in Taktakan Subdistrict. MSMEs producing melinjo crackers in this region face various challenges, including fluctuations in the supply and quality of raw materials, limited access to efficient production technology, suboptimal hygiene standards, as well as challenges related to market reach, branding, packaging, and the utilization of digital marketing. This community service project employed a qualitative approach using a case study design, involving in-depth interviews with MSME owners, BUMDes administrators, and workers, as well as field observations. The findings indicate that BUMDes has significant potential to play a role in facilitating collective raw material procurement, supporting the provision and management of shared production equipment, organizing training, and assisting in the development of collective village branding and packaging. Furthermore, BUMDes can serve as key facilitators in the adoption of digital marketing technologies and the opening of new market access. However, the role of BUMDes is currently still in the early stages of development, requiring capacity building for management, more structured programs, and more synergistic collaboration. Key recommendations include strengthening BUMDes capacity, developing well-planned support programs for MSMEs, establishing a collective village brand, and utilizing digital platforms. This community service project concludes that BUMDes is a crucial strategic instrument in empowering melinjo emping MSMEs and strengthening the village economic ecosystem in Taktakan Subdistrict
Measuring Customer Loyalty Using Net Promoter Score: Analysis in Insurance Companies Nauva Marin; Maria Assumpta Wikantari; Yudi Nur Supriadi
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51626

Abstract

The insurance industry operates in a highly competitive environment, where understanding customer loyalty is crucial for strategic business development. The Net Promoter Score (NPS) serves as a key performance indicator to gauge customer loyalty by measuring their likelihood to repurchase and recommend services. This study focuses on analyzing NPS implementation in Indonesian insurance companies to identify factors influencing customer loyalty and areas for improvement. The research objectives include evaluating the impact of customer experience, market segmentation, and loyalty-supporting factors on NPS scores. Data were collected through an NPS survey conducted from May to September 2023, targeting 1,195 valid respondents from 25 branches across Indonesia. The survey assessed customer perceptions across 13 product and service dimensions, including product diversity, claim process ease, and digital service support. Findings revealed an NPS score of 62.43, significantly higher than the industry average, indicating strong customer loyalty. Key strengths included certainty of benefits and clarity of service flow, while weaknesses were identified in digital service support and claim settlement speed. Segmentation analysis showed variations in loyalty by customer type, gender, age, and tenure. The study highlights the need for targeted improvements in digital services and claims processes, alongside better data distribution across branches. Implications suggest that insurers can enhance loyalty by addressing identified weaknesses and leveraging strengths in promotional campaigns. This research provides foundational insights into NPS effectiveness in Indonesia’s insurance sector, offering actionable recommendations for industry practitioners
Co-Authors Dini Martinda Lestari Guntur Syahputra Saragih Hamidah Hamidah Jaka Wijaya Kusuma Maria Assumpta Wikantari Nauva Marin Nugrahini Kusumawati Siti Fatonah Taufik M