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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Suyono Saputra
Universitas International Batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Technological Knowledge And Market Orientation In New Products Performance: The Role Of Absorptive Capacity Suyono Saputra; Stella Stella; Wisnu Yuwono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7029

Abstract

Due to increasing competition in the global market, companies from all industries worldwide are facing constantly changing conditions. Changes drive companies to rebuild their trade models and enhance their products and services in order to maintain competitiveness and ensure survival. The ease of replication by competitors or elsewhere underscores the importance of adapting to change. The analyst distributed self-administered surveys via email to specific sources involved in the development of unused items since October 2023. The methodological design is crucial for this quantitative research, which focuses on a population of manufacturing companies in Batam, Tanggerang, Tangjung Pinang, and other districts. The factual strategies chosen to analyze the theories proposed in this study involve using the Smart PLS and SPSS applications. The findings suggest that: 1) Market Orientation does not affect on New Product Performance. 2) Market Orientation positively influences Absorptive capacity. 3) Technological Knowledge competence positively impacts New Product Performance. 4) Absorptive Capacity has a positive and significant effect on New Product Performance. 5) Technological Knowledge positively affects Absorptive Capability as an intervening variable. Having a positive organizational mindset increases the correlation between Advertising Introduction and New Product performance. When companies have limited ability to benefit from unpredictable market factors and wish to benefit from Market Introduction in New Product Performance activities, they must recognize the unpredictable nature of the current market.
Analisis Pengaruh Authenticity Influencer terhadap Niat Beli melalui Inspirasi Konsumen Suyono Saputra; Jason Sanjaya
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 5 No. 3 (2026): Agustus: Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v5i3.5107

Abstract

This study aims to analyze the influence of Social Media Influencer (SMI) Personal Authenticity, Trustworthiness, and Brand Awareness on Customer Purchase Intention, with SMI Inspiration as a mediating variable. The research method used a quantitative approach with Partial Least Squares (PLS-SEM) analysis. Data were obtained from respondents who use social media and have been exposed to influencer content. The results show that Brand Awareness and SMI Inspiration have a positive and significant effect on Customer Purchase Intention. SMI Personal Authenticity has a significant effect on SMI Inspiration, but does not directly influence purchase intention. Meanwhile, SMI Trustworthiness does not show a significant effect on either SMI Inspiration or Customer Purchase Intention. The R-square value indicates that the model has strong explanatory power. These findings indicate that the inspiration provided by influencers and the level of brand awareness are important elements in driving consumer purchase intention. This study implies that companies need to emphasize inspiration-based marketing strategies and strengthening brand awareness rather than solely relying on influencer credibility.
Co-Authors Jason Sanjaya Stella Stella Wisnu Yuwono