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PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGA TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN (PENELITIAN PADA BNI CARD CENTER LNC JAKARTA) Oktavian, Rizky Ferrari
Almana : Jurnal Manajemen dan Bisnis Vol 2 No 2 (2018): Vol. 2 No.2/ Agustus 2018
Publisher : Management Study Program, Faculty of Economics and Business, Langlangbuana University Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Masyarakat yang berpikiran praktis tentu lebih senang menggunakan kartu kredit karena alasan kemudahan dalam melakukan transaksi bisnis. Kualitas pelayanan sangatlah penting dalam bisnis perbankan, selain menawarkan berbagai macam produk, perbankan, teknologi informasi, pelayanan fisik, dan pelayanan non fisik dimaksud untuk meningkatkan kualitas pelayanan. Berkaitan dengan penentapan harga/plafon kredit yang diberikan kepada calon nasabah sehubungan dengn pemberian besarnya penetapan harga yang disetujui pihak BNI. Kepuasan pelanggan merupakan hal terpenting untuk diperhatikan oleh semua bank dan pengusaha karena kepuasan berkaitan dengan nilai keberhasilan produk dan pelayanannya. Hal tersebut dilakukanoleh bank untuk mempertahankan nasabah yang telah ada dan nasabah baru agar tetap loyal terhadap produk dan jasa yang telah ditawarkan. Bertahannya suatu bank sangat dipengaruhi oleh loyalitas para nasabahnya terhadap mutu pelayanan dan produk yang diberikan oleh bank. Metode penelitian yang digunakan bersifat deskriptif dan verifikatif. Mengingat jenis penelitian terdiri dari deskriptif dan verifikatif dilaksanakan melalui pengumpulan data di lapangan yaitu descriptive survey dan explanatory survey. Dalam penelitian ini penulis menggunakan metode Analisis Jalur. Hasil penelitian menunjukkan bahwa loyalitas pelanggan memiliki pengaruh paling signifikan bila dibandingkan dengan kualitas pelayanan dan penetapan harga hal ini disebabkan karena  keseriusan dalam memberikan pelayanan yang maksimal dengan harapan pelanggan akan merekomendasikan kepada orang lain, ternyata kurang mendapat respon dari calonpelanggan pada umumnya. Selain dari pada itu juga kehadiran Citibank, BCA dan Mandiri menjadi pesaing utama karena memberikan pelayanan yang sangat kompetitif. Prioritas utama bank merupakan kualiatas pelayanan dan kepuasan nasabah yang paling diinginkan, menjadi prioritas utama bagi bank yang dapat menimbulkan loyalitas nasabah.

PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGA TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN (PENELITIAN PADA BNI CARD CENTER LNC JAKARTA) Rizky Ferrari Oktavian
Almana : Jurnal Manajemen dan Bisnis Vol 2 No 2 (2018): Vol. 2 No.2/ Agustus 2018
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Masyarakat yang berpikiran praktis tentu lebih senang menggunakan kartu kredit karena alasan kemudahan dalam melakukan transaksi bisnis. Kualitas pelayanan sangatlah penting dalam bisnis perbankan, selain menawarkan berbagai macam produk, perbankan, teknologi informasi, pelayanan fisik, dan pelayanan non fisik dimaksud untuk meningkatkan kualitas pelayanan. Berkaitan dengan penentapan harga/plafon kredit yang diberikan kepada calon nasabah sehubungan dengn pemberian besarnya penetapan harga yang disetujui pihak BNI. Kepuasan pelanggan merupakan hal terpenting untuk diperhatikan oleh semua bank dan pengusaha karena kepuasan berkaitan dengan nilai keberhasilan produk dan pelayanannya. Hal tersebut dilakukanoleh bank untuk mempertahankan nasabah yang telah ada dan nasabah baru agar tetap loyal terhadap produk dan jasa yang telah ditawarkan. Bertahannya suatu bank sangat dipengaruhi oleh loyalitas para nasabahnya terhadap mutu pelayanan dan produk yang diberikan oleh bank. Metode penelitian yang digunakan bersifat deskriptif dan verifikatif. Mengingat jenis penelitian terdiri dari deskriptif dan verifikatif dilaksanakan melalui pengumpulan data di lapangan yaitu descriptive survey dan explanatory survey. Dalam penelitian ini penulis menggunakan metode Analisis Jalur. Hasil penelitian menunjukkan bahwa loyalitas pelanggan memiliki pengaruh paling signifikan bila dibandingkan dengan kualitas pelayanan dan penetapan harga hal ini disebabkan karena keseriusan dalam memberikan pelayanan yang maksimal dengan harapan pelanggan akan merekomendasikan kepada orang lain, ternyata kurang mendapat respon dari calonpelanggan pada umumnya. Selain dari pada itu juga kehadiran Citibank, BCA dan Mandiri menjadi pesaing utama karena memberikan pelayanan yang sangat kompetitif. Prioritas utama bank merupakan kualiatas pelayanan dan kepuasan nasabah yang paling diinginkan, menjadi prioritas utama bagi bank yang dapat menimbulkan loyalitas nasabah.

Analysis of the Impact of Covid-19 on the Tourism Sector Cucu Hodijah; Rika Solihah; Rizky Ferrari Octavian
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 3 (2021): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

In the last decade, all countries have been shocked by the emergence of the COVID-19 pandemic which has had a crucial impact in all aspects so that various policies have been implemented, one of which is the social restriction system. Since the outbreak of covid-19, the Tourism Industry has also experienced paralysis, where all tourist destinations must be temporarily closed for an unpredictable time, to anticipate the transmission of the coronavirus or covid-19, especially since the enactment of the PSBB, various tourist attractions in Indonesia have been closed. The purpose of this study was to analyze the impact of the Covid-19 pandemic on the special tourism sector in Farmhouse tourism objects. This research method uses descriptive analysis, where primary data is obtained directly based on the results of interviews and observations at tourist objects. Meanwhile, secondary data is obtained through notes and publications as well as literature studies. The results showed that Covid-19 had an impact on the tourism sector, especially on Farmhouse tourism objects, this was indicated by a decrease in the number of tourist visits which decreased 80% during weekdays and 60% during weekends compared to the previous year.;

The Influence of Product Quality and Price on Purchase Decisions Rizky Ferrari Oktavian; Henky Wahyudi
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Purchase decisions are actions taken by consumers to buy products by carrying out existing considerations, including how product quality and price. Therefore, both have a significant role in influencing Purchase Decisions. The purpose of this research is to find out how Product Quality, Price, and Purchase decisions are applied by Mixue cafe. And to find out how big the influence of Product Quality on Purchase Decisions, the effect of Price on Purchase Decisions, and the influence of Product Quality and Price on Purchase Decisions. In this study, the sample used was consumers who were respondents in this study as many as 88 people, with questionnaire data collection techniques and multiple linear analysis, to process data using SPSS 21 For Windows and Microsoft Excel programs, the analytical method used was the quantitative method with analysis descriptive and verification. The results of this study state that the product quality is in a good category, the price is in the good enough category, and the purchase decision is in a good category, the results of the T-test indicate that product quality has an effect on the purchasing decision, the price has an effect on the purchase decision, and the F-test shows that Product Quality and Price affect the Purchase Decision.

Effect of Training and Work Motivation on the Performance of Contract Employees in PT. Telkom Access Treg 3 (Survey on Interference Technicians wifi.id PT. Telkom Access Treg 3) Wildan Auliya Muttaqin; Rizky Ferrari Oktavian
Journal of Applied Management and Business Administration Vol. 1 No. 2 (2023): January - March
Publisher : Program Studi Administrasi Bisnis

This study aims to determine the effect of training and work motivation on the performance of contract employees at PT. Telkom Akses Treg 3, specifically for wifi.id interference handling technicians. Training is a business activity to develop one's own abilities both in terms of skills and knowledge to be better in certain competencies. Work motivation is the desire or drive that arises in a person to get maximum work results. Performance is a result or achievement of a person in carrying out his duties during a certain period. This research is a population study in which the wifi.id interference technician PT. Telkom Akses Treg 3 is the respondent in this study, for data collection using a questionnaire with the number of respondents 32 technicians. The analytical method used is quantitative method with descriptive analysis and verification analysis. To process the data, the author uses the help of Microsoft Excel 2013 and SPSS 25 For Windows. This study shows that training and work motivation affect performance either partially or simultaneously.

The Role of the Digital Economy in Increasing Employee Performance Rizky Ferrari Oktavian; Uswatun Hasanah
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2155

The objective of this research is to test the role of the digital economy on the performance of employees at HDS Furniture Bandung City. This research is done with use approach quantitative. The population of this research is the then Bandung City Furniture HDS employees chosen by purposive sampling, so amount sample is as many as 40 employees. Data collection was carried out through a deployment questionnaire to respondents. Obtained data were then processed and analyzed using multiple linear analyses with SPSS software. Findings This research proves that Digital Platform Capability has an effect positive to performance employee. This study is expected can give contribute especially in the realm of knowledge HR management and sharing company that with managing employees can give good impact to achieve objective company. The activity plan is divided into four stages starting with the first stage month of preparation June. up to the fourth stage in the form of a final report for December 2022. The result of this research shows that in a manner descriptive variable Digital Platform Capability is in a good category.the

DAMPAK LINGKUNGAN ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA PETUGAS LAYANAN KESEHATAN (Studi Kasus Rumah Sakit Kota Cimahi): The Effect Of The Work Environment And Leadership Style On Employee Job Satisfaction In Hospitals In The City Of Cimahi. Ferrari Oktavian, Rizky; Sriwardani
Sains Manajemen: Jurnal Manajemen Unsera Vol. 7 No. 2 (2021): Sains Manajemen: Jurnal Manajemen Unsera
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sm.v7i2.3333

This study aims to determine the effect of the work environment and leadership style on employee job satisfaction in hospitals in the city of Cimahi. This study used a descriptive verification approach, and 91 employees were sampled using multiple regression analysis assisted by SPSS 23 software. The primary data of this study were obtained from questionnaires and interviews. While secondary data is obtained through notes and publications as well as literature. The results showed that there was an influence between work environment variables and leadership style on employee job satisfaction at health service hospitals. The influence of the work environment has an influence on employee job satisfaction so that employees are committed and loyal to the organization. Meanwhile, a good leadership style can increase employee job satisfaction. This is also evidenced by the Adjusted R Square value of 0.571 or 57.1%.

Pengaruh kepemimpinan transformasional dan kepemimpinan diri terhadap kinerja adaptif selama krisis: Peran mediasi pemberdayaan psikologi Oktavian, Rizky Ferrari; Sriwardani; Budhi Satriawan; Ahmad Johan
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

The purpose of this study was to examine the effect of transformational leadership and self-leadership on adaptive performance, as well as the mediating role of psychological empowerment during the Covid-19 pandemic crisis. This research was conducted on employees of culinary SMEs in West Java by distributing questionnaires to respondents. The data was then analyzed using SEM-PLS. The findings of this study prove that transformational leadership and self-leadership have an influence on psychological empowerment, and that psychological empowerment has an influence on adaptive performance. It was also found that psychological empowerment mediates the effect of transformational leadership and self-leadership on adaptive performance. This study provides suggestions for businesses and organizations to manage and improve the adaptive performance of their employees during organizational crises.

Repurchase Intention as the Impact of Service Quality and Atmosphere Store Ummah, Nadiah Khoeru; Oktavian, Rizky Ferrari
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2912

In business, service quality and store atmosphere have a very important relationship, this is because when the service provided from a product or service is optimal in accordance with consumer expectations and supported by a good atmosphere, it will create a good company image in the minds of consumers. Service quality and store atmosphere can encourage consumers to make repeat purchases, this is because consumers who have received service according to their expectations and the atmosphere provided by the company provides comfort, consumers will feel happy with what they receive. This study aims to determine how the quality of service, store atmosphere, and repurchase interest at Delapan Belas Coffee And Beverages, Eatery. This study was conducted on consumers of Delapan Belas Coffee And Beverages, Eatery as a sample of 100 respondents by distributing questionnaires. The analysis method used is quantitative with descriptive and verification analysis. To process the data using Microsoft Excel 2019 and the SPSS 25 program for windows. The results of the study stated that the variables of service quality, store atmosphere, and repurchase interest are in the good category. The results also show that service quality has an impact on repurchase interest and store atmosphere has an impact on repurchase interest.

Exploring succession in small business growth in Bandung: Mediating role of strategic change Johan, Ahmad; Sriwardani, Sriwardani; Oktavian, Rizky Ferrari
Jurnal Siasat Bisnis VOL 28, NO 2 (2024)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol28.iss2.art5

Purpose – This study aims to understand the influence of organizational agility and organizational resilience towards SMEs business performance and analyze the mediating role of strategic change and the moderating role of environmental uncertainty.Design/methodology/approach – This study uses quantitative approach with survey method. The population of the study is SMEs business actors in Bandung, West Java. The samples are chosen for about 250 respondents using purposive sampling, while the data is processed using structural equation modelling with Partial Least Square.Findings – The results indicate positive influence of organizational agility on organizational resilience, as well as organizational resilience on SMEs business growth. Additionally, strategic change is found to mediate the relationship of organizational resilience towards SMEs business growth. Environmental uncertainty can strengthen the influence of organizational resilience on strategic change.Research limitations/implications – The results of this research provide evidence that the underlying mechanisms for increasing organizational resilience and SME business growth can be seen from the perspective of organizational agility and choosing the right strategy.Practical implications – This study underscores the importance of building organizational agility and resilience to face dynamic environmental situation characterized by rapid change. When SMEs are adaptive and more responsive in carrying out their business, this can lead to positive outcomes for their growth.Originality/value – The present study provides the underlying mechanisms that shows how organizational agility and resilience can lead to SMEs business growth which operate in the uncertain environment.

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