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All Journal Almana : Jurnal Manajemen dan Bisnis Journal of Applied Management and Business Administration

Rizky Ferrari Oktavian

Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Langlangbuana Bandung

Author-ID : 985361

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGA TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN (PENELITIAN PADA BNI CARD CENTER LNC JAKARTA) Oktavian, Rizky Ferrari
Almana : Jurnal Manajemen dan Bisnis Vol 2 No 2 (2018): Vol. 2 No.2/ Agustus 2018
Publisher : Management Study Program, Faculty of Economics and Business, Langlangbuana University Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Masyarakat yang berpikiran praktis tentu lebih senang menggunakan kartu kredit karena alasan kemudahan dalam melakukan transaksi bisnis. Kualitas pelayanan sangatlah penting dalam bisnis perbankan, selain menawarkan berbagai macam produk, perbankan, teknologi informasi, pelayanan fisik, dan pelayanan non fisik dimaksud untuk meningkatkan kualitas pelayanan. Berkaitan dengan penentapan harga/plafon kredit yang diberikan kepada calon nasabah sehubungan dengn pemberian besarnya penetapan harga yang disetujui pihak BNI. Kepuasan pelanggan merupakan hal terpenting untuk diperhatikan oleh semua bank dan pengusaha karena kepuasan berkaitan dengan nilai keberhasilan produk dan pelayanannya. Hal tersebut dilakukanoleh bank untuk mempertahankan nasabah yang telah ada dan nasabah baru agar tetap loyal terhadap produk dan jasa yang telah ditawarkan. Bertahannya suatu bank sangat dipengaruhi oleh loyalitas para nasabahnya terhadap mutu pelayanan dan produk yang diberikan oleh bank. Metode penelitian yang digunakan bersifat deskriptif dan verifikatif. Mengingat jenis penelitian terdiri dari deskriptif dan verifikatif dilaksanakan melalui pengumpulan data di lapangan yaitu descriptive survey dan explanatory survey. Dalam penelitian ini penulis menggunakan metode Analisis Jalur. Hasil penelitian menunjukkan bahwa loyalitas pelanggan memiliki pengaruh paling signifikan bila dibandingkan dengan kualitas pelayanan dan penetapan harga hal ini disebabkan karena  keseriusan dalam memberikan pelayanan yang maksimal dengan harapan pelanggan akan merekomendasikan kepada orang lain, ternyata kurang mendapat respon dari calonpelanggan pada umumnya. Selain dari pada itu juga kehadiran Citibank, BCA dan Mandiri menjadi pesaing utama karena memberikan pelayanan yang sangat kompetitif. Prioritas utama bank merupakan kualiatas pelayanan dan kepuasan nasabah yang paling diinginkan, menjadi prioritas utama bagi bank yang dapat menimbulkan loyalitas nasabah.

PENGARUH KUALITAS PELAYANAN DAN PENETAPAN HARGA TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA PADA LOYALITAS PELANGGAN (PENELITIAN PADA BNI CARD CENTER LNC JAKARTA) Rizky Ferrari Oktavian
Almana : Jurnal Manajemen dan Bisnis Vol 2 No 2 (2018): Vol. 2 No.2/ Agustus 2018
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Masyarakat yang berpikiran praktis tentu lebih senang menggunakan kartu kredit karena alasan kemudahan dalam melakukan transaksi bisnis. Kualitas pelayanan sangatlah penting dalam bisnis perbankan, selain menawarkan berbagai macam produk, perbankan, teknologi informasi, pelayanan fisik, dan pelayanan non fisik dimaksud untuk meningkatkan kualitas pelayanan. Berkaitan dengan penentapan harga/plafon kredit yang diberikan kepada calon nasabah sehubungan dengn pemberian besarnya penetapan harga yang disetujui pihak BNI. Kepuasan pelanggan merupakan hal terpenting untuk diperhatikan oleh semua bank dan pengusaha karena kepuasan berkaitan dengan nilai keberhasilan produk dan pelayanannya. Hal tersebut dilakukanoleh bank untuk mempertahankan nasabah yang telah ada dan nasabah baru agar tetap loyal terhadap produk dan jasa yang telah ditawarkan. Bertahannya suatu bank sangat dipengaruhi oleh loyalitas para nasabahnya terhadap mutu pelayanan dan produk yang diberikan oleh bank. Metode penelitian yang digunakan bersifat deskriptif dan verifikatif. Mengingat jenis penelitian terdiri dari deskriptif dan verifikatif dilaksanakan melalui pengumpulan data di lapangan yaitu descriptive survey dan explanatory survey. Dalam penelitian ini penulis menggunakan metode Analisis Jalur. Hasil penelitian menunjukkan bahwa loyalitas pelanggan memiliki pengaruh paling signifikan bila dibandingkan dengan kualitas pelayanan dan penetapan harga hal ini disebabkan karena keseriusan dalam memberikan pelayanan yang maksimal dengan harapan pelanggan akan merekomendasikan kepada orang lain, ternyata kurang mendapat respon dari calonpelanggan pada umumnya. Selain dari pada itu juga kehadiran Citibank, BCA dan Mandiri menjadi pesaing utama karena memberikan pelayanan yang sangat kompetitif. Prioritas utama bank merupakan kualiatas pelayanan dan kepuasan nasabah yang paling diinginkan, menjadi prioritas utama bagi bank yang dapat menimbulkan loyalitas nasabah.

Analysis of the Impact of Covid-19 on the Tourism Sector Cucu Hodijah; Rika Solihah; Rizky Ferrari Octavian
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 3 (2021): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

In the last decade, all countries have been shocked by the emergence of the COVID-19 pandemic which has had a crucial impact in all aspects so that various policies have been implemented, one of which is the social restriction system. Since the outbreak of covid-19, the Tourism Industry has also experienced paralysis, where all tourist destinations must be temporarily closed for an unpredictable time, to anticipate the transmission of the coronavirus or covid-19, especially since the enactment of the PSBB, various tourist attractions in Indonesia have been closed. The purpose of this study was to analyze the impact of the Covid-19 pandemic on the special tourism sector in Farmhouse tourism objects. This research method uses descriptive analysis, where primary data is obtained directly based on the results of interviews and observations at tourist objects. Meanwhile, secondary data is obtained through notes and publications as well as literature studies. The results showed that Covid-19 had an impact on the tourism sector, especially on Farmhouse tourism objects, this was indicated by a decrease in the number of tourist visits which decreased 80% during weekdays and 60% during weekends compared to the previous year.;

The Influence of Product Quality and Price on Purchase Decisions Rizky Ferrari Oktavian; Henky Wahyudi
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Purchase decisions are actions taken by consumers to buy products by carrying out existing considerations, including how product quality and price. Therefore, both have a significant role in influencing Purchase Decisions. The purpose of this research is to find out how Product Quality, Price, and Purchase decisions are applied by Mixue cafe. And to find out how big the influence of Product Quality on Purchase Decisions, the effect of Price on Purchase Decisions, and the influence of Product Quality and Price on Purchase Decisions. In this study, the sample used was consumers who were respondents in this study as many as 88 people, with questionnaire data collection techniques and multiple linear analysis, to process data using SPSS 21 For Windows and Microsoft Excel programs, the analytical method used was the quantitative method with analysis descriptive and verification. The results of this study state that the product quality is in a good category, the price is in the good enough category, and the purchase decision is in a good category, the results of the T-test indicate that product quality has an effect on the purchasing decision, the price has an effect on the purchase decision, and the F-test shows that Product Quality and Price affect the Purchase Decision.

Effect of Training and Work Motivation on the Performance of Contract Employees in PT. Telkom Access Treg 3 (Survey on Interference Technicians wifi.id PT. Telkom Access Treg 3) Wildan Auliya Muttaqin; Rizky Ferrari Oktavian
Journal of Applied Management and Business Administration Vol. 1 No. 2 (2023): January - March
Publisher : Program Studi Administrasi Bisnis

This study aims to determine the effect of training and work motivation on the performance of contract employees at PT. Telkom Akses Treg 3, specifically for wifi.id interference handling technicians. Training is a business activity to develop one's own abilities both in terms of skills and knowledge to be better in certain competencies. Work motivation is the desire or drive that arises in a person to get maximum work results. Performance is a result or achievement of a person in carrying out his duties during a certain period. This research is a population study in which the wifi.id interference technician PT. Telkom Akses Treg 3 is the respondent in this study, for data collection using a questionnaire with the number of respondents 32 technicians. The analytical method used is quantitative method with descriptive analysis and verification analysis. To process the data, the author uses the help of Microsoft Excel 2013 and SPSS 25 For Windows. This study shows that training and work motivation affect performance either partially or simultaneously.

The Role of the Digital Economy in Increasing Employee Performance Rizky Ferrari Oktavian; Uswatun Hasanah
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2155

The objective of this research is to test the role of the digital economy on the performance of employees at HDS Furniture Bandung City. This research is done with use approach quantitative. The population of this research is the then Bandung City Furniture HDS employees chosen by purposive sampling, so amount sample is as many as 40 employees. Data collection was carried out through a deployment questionnaire to respondents. Obtained data were then processed and analyzed using multiple linear analyses with SPSS software. Findings This research proves that Digital Platform Capability has an effect positive to performance employee. This study is expected can give contribute especially in the realm of knowledge HR management and sharing company that with managing employees can give good impact to achieve objective company. The activity plan is divided into four stages starting with the first stage month of preparation June. up to the fourth stage in the form of a final report for December 2022. The result of this research shows that in a manner descriptive variable Digital Platform Capability is in a good category.the

Co-Authors Ari Bramasto Asep Saepudin Ayi Astuti Cucu Hodijah Henky Wahyudi Rika Solihah Uswatun Hasanah Wildan Auliya Muttaqin

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