Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Aida Nursanti
University of Riau
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analysis of the Level of Consumer Satisfaction with the Attributes of Kuansing Batik Products in Taluk Kuantan City Aidil Febrian; Jushermi Jushermi; Aida Nursanti
West Science Business and Management Vol. 4 No. 01 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i01.2458

Abstract

This study aims to analyze consumer satisfaction levels regarding the product attributes of Batik Kuansing in Taluk Kuantan City and to formulate strategies for improving consumer satisfaction. The method used in this study is Importance Performance Analysis (IPA) with a quantitative approach. Primary data was collected through questionnaires distributed to 102 respondents who had used Batik Kuansing products in the past three months. The analyzed variables include product attributes such as price, color variety, design/motif, craftsmanship quality, and raw material quality. The results show that most consumers are satisfied with the attributes of Batik Kuansing products; however, certain aspects such as price and craftsmanship require improvement. The recommended strategy to enhance consumer satisfaction is the implementation of Relationship Marketing and Management to strengthen customer relationships and foster loyalty. This study is expected to serve as a reference for Batik Kuansing artisans and business actors in sustainably improving their product quality.
The Effect of E-Service Quality BYOND by BSI on Customer Satisfaction and Customer Loyalty at Bank Syariah Indonesia in Pekanbaru Fitriana Tobing; Aida Nursanti; Henni Noviasari
West Science Interdisciplinary Studies Vol. 4 No. 05 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i05.2850

Abstract

This study aims to analyze the effect of E-Service Quality of BYOND by BSI on customer satisfaction and loyalty among customers of Bank Syariah Indonesia in Pekanbaru City. This research employs a quantitative approach, with the population consisting of all Bank Syariah Indonesia customers in Pekanbaru who use the BYOND by BSI application. The sampling technique used is purposive sampling, with a total sample of 130 respondents. Data analysis is conducted using the Structural Equation Modelling–Partial Least Square (SEM-PLS) method with the assistance of SmartPLS software version 4.1.1.8. The results indicate that E-Service Quality has a positive and significant effect on customer satisfaction. Customer satisfaction also has a positive and significant effect on customer loyalty. Furthermore, E-Service Quality has a positive and significant effect on customer loyalty through customer satisfaction as a mediating variable. These findings suggest that the better the quality of electronic services provided, the higher the level of customer satisfaction, which in turn encourages the development of customer loyalty.
The Effect of E-Service Quality BYOND by BSI on Customer Satisfaction and Customer Loyalty at Bank Syariah Indonesia in Pekanbaru Fitriana Tobing; Aida Nursanti; Henni Noviasari
West Science Interdisciplinary Studies Vol. 4 No. 05 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i05.2850

Abstract

This study aims to analyze the effect of E-Service Quality of BYOND by BSI on customer satisfaction and loyalty among customers of Bank Syariah Indonesia in Pekanbaru City. This research employs a quantitative approach, with the population consisting of all Bank Syariah Indonesia customers in Pekanbaru who use the BYOND by BSI application. The sampling technique used is purposive sampling, with a total sample of 130 respondents. Data analysis is conducted using the Structural Equation Modelling–Partial Least Square (SEM-PLS) method with the assistance of SmartPLS software version 4.1.1.8. The results indicate that E-Service Quality has a positive and significant effect on customer satisfaction. Customer satisfaction also has a positive and significant effect on customer loyalty. Furthermore, E-Service Quality has a positive and significant effect on customer loyalty through customer satisfaction as a mediating variable. These findings suggest that the better the quality of electronic services provided, the higher the level of customer satisfaction, which in turn encourages the development of customer loyalty.
Co-Authors Aidil Febrian Fitriana Tobing Henni Noviasari Jushermi Jushermi