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All Journal Studi Akuntansi, Keuangan, dan Manajemen Jurnal Abdimas Multidisiplin
Hay Rany
Universitas Internasional Batam, Batam, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Manajemen Digital Marketing PLN pada Program Diskon Tambah Daya Belakang Padang Hay Rany; Immanuel Zai
Jurnal Abdimas Multidisiplin Vol 4 No 2 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i2.5960

Abstract

Purpose: This Community Service Program (Pengabdian kepada Masyarakat/PkM) implemented digital marketing management to support PLN’s Power Capacity Upgrade Discount program during National Customer Day at PLN Unit Layanan Pelanggan (ULP) Belakang Padang, Batam. The program focused on improving the effectiveness of digital promotion, increasing customer awareness of PLN’s digital services, and strengthening institutional communication in the context of border areas. Methodology/approach: The program was conducted from September to December 2025 at PLN ULP Belakang Padang, Indonesia. The methods included field observation, community training, the development of digital promotional content incorporating Malay cultural elements, and social media campaigns through official PLN platforms. Program evaluation used social media analytics and PLN Mobile application usage data to compare the conditions before and after implementation. Results/findings: The results indicate a 45% increase in customer engagement with promotional content, measured using interaction metrics such as likes, comments, and shares. The PLN Mobile application usage increased by 20% based on internal access data during the campaign period. Program targets were achieved, with nine customers successfully utilizing the Power Capacity Upgrade Discount. Conclusions: The digital marketing approach was effective in enhancing customer engagement and awareness of PLN digital services. Limitations: The limitations of this study include uneven digital literacy levels and a short implementation period. Contributions: This program provides an applicable model of digital-based community service for public organizations in border regions.
The Influence of Supply Chain Performance on Batam Retail Businesses Mediated by Supply Chain Flexibility Hay Rany; Immanuel Zai
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.5702

Abstract

Purpose: This study analyzes the influence of supply chain performance on retail business performance in Batam City, with supply chain flexibility as a mediator. Strong supply chain performance is expected to enhance retail businesses’ ability to respond to market dynamics and consumer needs. Methodology/approach: A quantitative approach was used by distributing surveys and questionnaires to retail business actors in Batam, Indonesia. The collected data were statistically analyzed to examine the relationship between supply chain performance, supply chain flexibility, and retail business performance. Results/findings: The findings show that supply chain performance positively and significantly affects supply chain flexibility, which subsequently improves retail business performance. This confirms that supply chain flexibility plays an essential role in strengthening competitiveness and supporting sustainability. Conclusions: This study concludes that supply chain flexibility effectively mediates the relationship between supply chain performance and overall retail business success. Efficient supply chain management enables businesses to respond quickly to market changes and enhance their operational efficiency. Limitations: This study is limited to retail businesses in Batam City; therefore, the results may not fully represent other regions or sectors. Future research should broaden the scope or use longitudinal data. Contributions: This study provides empirical evidence of the importance of flexibility in supply chain management and serves as a reference for retail managers to optimize strategies for sustainable growth.
Co-Authors Immanuel Zai