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Strategi Bauran Pemasaran Milkshake Stroberi Berbasis Pemanfaatan Stroberi Cacat Fisik: Pendekatan Analisis STP Dan SWOT Ikhsan Nurdziky; Aulia Audiensi; Avicenna Nur Kasih; Jihan Pradesi; I Bagus Kadek Arya Sanjaya; Mufrida Zein
Jurnal Teknologi Agro-Industri Vol. 13 No. 1 (2026): Jurnal Teknologi Agro-Industri
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Negeri Tanah Laut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/jtai.v13i1.255

Abstract

Kerusakan fisik pada buah stroberi selama penanganan pascapanen sering kali menurunkan nilai jualnya meskipun kualitas nutrisi dan sensorinya masih baik. Penelitian ini bertujuan untuk merumuskan strategi bauran pemasaran produk milkshake stroberi pada usaha mikro, kecil, dan menengah (UMKM) melalui pemanfaatan stroberi cacat fisik ringan sebagai bahan baku bernilai tambah (upcycled food). Metode penelitian menggunakan pendekatan deskriptif kualitatif studi kasus di kawasan Ruang Terbuka Hijau (RTH) Kijang Mas Pelaihari. Pengumpulan data dilakukan melalui observasi, wawancara, dan kuesioner terhadap 30 responden konsumen yang dipilih secara purposive sampling. Analisis data mengintegrasikan pendekatan Segmenting, Targeting, dan Positioning (STP) serta kuantifikasi SWOT menggunakan matriks Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE). Hasil penelitian menunjukkan bahwa substitusi stroberi cacat fisik ringan sebesar 10–20% dari total bahan baku mampu meningkatkan efisiensi biaya produksi tanpa menurunkan kualitas sensori produk akhir. Matriks IFE menghasilkan skor total 2,80, sedangkan matriks EFE menghasilkan skor total 2,70. Posisi usaha berada pada Kuadran I (titik koordinat +0,30; +0,20), yang merekomendasikan Aggressive/Growth Strategy (Strategi SO). Implementasi strategi difokuskan pada optimalisasi bauran pemasaran (produk, harga, tempat, dan promosi) melalui penguatan keunikan rasa, edukasi nilai produk ramah lingkungan kepada konsumen, serta perluasan kemitraan pasokan bahanbaku secara konsisten.
Design and Development Of an Iot-Based Water Quality Monitoring System In The Palm Oil Industry At PT. PKIS Nina Hairiyah; Alya Rahmaida; Risna Dwi Latifah; Imron Musthofa; Jihan Pradesi; Fina Pradika Putri
Jurnal Teknologi Agro-Industri Vol. 12 No. 2 (2025): Jurnal Teknologi Agro-Industri
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Negeri Tanah Laut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/jtai.v12i2.228

Abstract

The availability of clean water is a vital element in the operational processes of palm oil mills, serving both processing and domestic needs. PT. PKIS operates a Water Treatment Plant (WTP) to treat raw water from reservoirs into clean water that meets quality standards. However, the existing manual monitoring system for water quality poses a risk of delays in detecting fluctuations in critical parameters such as pH and turbidity. This study aims to design and implement an Internet of Things (IoT)-based water quality monitoring system capable of real-time monitoring of pH and turbidity parameters. The system design was conducted over five months within the industrial environment of PT. PKIS, utilizing pH and turbidity sensors integrated with an ESP32 microcontroller and the Blynk application platform for data visualization. The testing results indicate that the pH sensor demonstrates a satisfactory accuracy level with a margin of error of 2,20%, while the turbidity sensor exhibits suboptimal performance with a margin of error of 1,30%. The implementation of this system is expected to enhance the effectiveness of water quality monitoring, expedite decision-making processes, and ensure that the treated water meets the established standards, thereby supporting the sustainability of palm oil industry operations.
Design and Development Of an Iot-Based Water Quality Monitoring System In The Palm Oil Industry At PT. PKIS Nina Hairiyah; Alya Rahmaida; Risna Dwi Latifah; Imron Musthofa; Jihan Pradesi; Fina Pradika Putri
Jurnal Teknologi Agro-Industri Vol. 12 No. 2 (2025): Jurnal Teknologi Agro-Industri
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Negeri Tanah Laut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/jtai.v12i2.228

Abstract

The availability of clean water is a vital element in the operational processes of palm oil mills, serving both processing and domestic needs. PT. PKIS operates a Water Treatment Plant (WTP) to treat raw water from reservoirs into clean water that meets quality standards. However, the existing manual monitoring system for water quality poses a risk of delays in detecting fluctuations in critical parameters such as pH and turbidity. This study aims to design and implement an Internet of Things (IoT)-based water quality monitoring system capable of real-time monitoring of pH and turbidity parameters. The system design was conducted over five months within the industrial environment of PT. PKIS, utilizing pH and turbidity sensors integrated with an ESP32 microcontroller and the Blynk application platform for data visualization. The testing results indicate that the pH sensor demonstrates a satisfactory accuracy level with a margin of error of 2,20%, while the turbidity sensor exhibits suboptimal performance with a margin of error of 1,30%. The implementation of this system is expected to enhance the effectiveness of water quality monitoring, expedite decision-making processes, and ensure that the treated water meets the established standards, thereby supporting the sustainability of palm oil industry operations.
Co-Authors Alya Rahmaida Aulia Audiensi Avicenna Nur Kasih Fina Pradika Putri I Bagus Kadek Arya Sanjaya Ikhsan Nurdziky Imron Musthofa Mufrida Zein Risna Dwi Latifah