Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Journal of Mathematics Instruction, Social Research and Opinion Journal of General Education and Humanities
Akbar Aldi Kautsar
Universitas Islam Negeri Sumatera Utara
Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analysis of the Content of Religion-Based Identity Politics Branding for the 2024 North Sumatra Gubernatorial Election on Social Media Akbar Aldi Kautsar; Hasan Sazali; Afwan Syahril Manurung
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 1 (2026): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i1.989

Abstract

This study aims to analyse how religious identity is used as a political branding strategy in the 2024 North Sumatra gubernatorial election, and the communicative and social implications of this practice in the digital space. Using a qualitative content analysis, this study examined the official accounts of candidate pairs, digital volunteers, political influencers, and public conversations across various forms, including images, campaign videos, captions, tweets, comments, and hashtags. The results of the study show that religion-based identity politics is the dominant strategy in social media. Candidates and campaign teams actively utilise religious symbols, narratives, and figures to build a religious, trustworthy, and moral image. The endorsement of religious figures through digital testimonials strengthens the candidate's moral legitimacy, while religion-based content is disseminated not only top-down by official accounts but also horizontally through supportive communities and anonymous accounts. Religious content has been shown to have higher digital engagement than neutral content; however, it has also led to polarisation in the commentary space over the legitimacy of using religious symbols in politics.
FoMO Style and Users’ Responses to Viral Culinary Content on TikTok: A Netnographic Study in Medan City Akbar Aldi Kautsar; Anang Anaz Azhar; Elfi Yanti Ritonga
Journal of General Education and Humanities Vol. 5 No. 4 (2026): August
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i4.1928

Abstract

This study aims to examine how TikTok users interpret viral culinary tourism information and how FoMO Style shapes participation in culinary tourism experiences in Medan City, Indonesia. Employing a qualitative netnographic approach, this study explores digital interactions, meaning construction, and behavioral patterns within the TikTok ecosystem. Data were collected from June to November 2026 through digital observation of viral culinary content, semi-structured interviews with 10 purposively selected TikTok users, and supporting interviews with culinary content creators and business owners as contextual informants. The digital corpus consisted of four viral culinary TikTok videos from two creator accounts, including comments, captions, hashtags, audience interactions, and archived digital documentation. Data were analyzed using Braun and Clarke’s thematic analysis framework and interpreted through Media System Dependency Theory and FoMO Style perspectives. The findings reveal that TikTok functions as a digital information environment where culinary tourism meanings are constructed through algorithmic exposure, social validation, creator credibility, and personal evaluation. Repeated FYP exposure increases users’ awareness and curiosity, while comments, likes, shares, and creator recommendations influence credibility assessment. However, viral popularity does not automatically determine culinary value, as users continue to consider taste, price, accessibility, service quality, and actual experiences. FoMO Style emerges as a social mechanism encouraging participation through trend awareness, digital belonging, identity expression, and engagement with shared online experiences. Nevertheless, users also demonstrate skepticism, avoid overcrowded destinations, prioritize quality, or visit without producing digital content. This study extends Media System Dependency Theory by showing that TikTok-mediated culinary tourism is shaped by the interaction of algorithmic visibility, social validation, personal interpretation, and offline experiences.
Co-Authors Anang Anaz Azhar elfi yanti ritonga Hasan Sazali Manurung, Afwan Syahril