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All Journal Alinea: Jurnal Bahasa, Sastra dan Pengajaran
Kafifah Ayu Lestari
Universitas Ma'arif Nahdlatul Ulama Kebumen
Arts Humanities Education Languange, Linguistic, Communication & Media

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Code-Switching and Code-Mixing Strategies in Multilingual Family Communication on the Ueno Family Japan YouTube Content Kafifah Ayu Lestari; Rosita Sofyaningrum
Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Vol. 15 No. 1 (2026): Bahasa, Sastra, Pengajaran
Publisher : Universitas Suryakanca

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Abstract

Abstract This study aims to describe the forms of code-switching and code-mixing and to analyze their use as language strategies in the YouTube channel Ueno Family Japan. A qualitative descriptive method was employed through video observation and detailed utterance recording. The findings reveal that code-switching and code-mixing are consciously used to adapt language for the audience, assert the family’s multicultural identity, foster emotional closeness, and enhance communication effectiveness. Code-switching mainly occurs inter-sententially and via tag insertions, while code-mixing appears as foreign words inserted into Indonesian sentences. These findings suggest that code-switching and code-mixing are not merely linguistic phenomena but functional and adaptive communicative strategies in multilingual family interactions on digital platforms.
Co-Authors Rosita Sofyaningrum