Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Priviet Social Sciences Journal Journal of Educational Research and Learning Analytics
Muhammad Hasyimsyah Batubara
STAIN Mandailing Natal
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Psikolinguistik Dalam Perspektif Digital: Pengaruh Media Sosial Terhadap Produksi Bahasa Mahasiswa Aulia Nur Khotimah; Muhammad Hasyimsyah Batubara
Journal of Educational Research and Learning Analytics Vol. 1 No. 2 (2025): Journal of Educational Research and Learning Analytics
Publisher : Yayasan Cerdas Pedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65101/jerlra.v1i2.163

Abstract

This study analyzes the influence of social media on students' language production from a psycholinguistic perspective, highlighting how digital interactions shape linguistic behavior and cognitive processes in language production. Digital technology has changed students' communication patterns and given rise to new forms of language such as abbreviations, emoticons, code-mixing, and syntactic simplification. Using a descriptive qualitative approach through documentation and conversation observation, this study identifies linguistic phenomena on WhatsApp, Instagram, and TikTok. The analysis is based on Levelt's speech production model, which includes the stages of conceptualization, formulation, and articulation. The results show that social media influences speech planning, lexical selection, and syntactic arrangement. Preliminary quantitative indications regarding the frequency of digital language use enrich the perspective of learning analytics. The study concludes that social media is a space for the formation of students' linguistic identity and has implications for digital literacy and academic language competence.
Language strategies in tourism branding: A case study of website Dinas Parwisata Kabupaten Mandailing Natal Muhammad Hasyimsyah Batubara
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.670

Abstract

In the digitalization era, language strategy has become an important part of tourism brands to enhance a destination's appeal and image. This study examines the language on the Mandailing Natal Regency Tourism Office Website (https://pariwisata.madina.go.id/), which is used for tourism branding. The research method used is qualitative descriptive analysis with a critical text analysis approach, including data collection from website content. The study results indicate that the language used on this website has several shortcomings, such as less attractive narratives, inconsistent language style, a lack of emphasis on local identity, and a suboptimal information structure. In addition, the visual elements on the website are not supported by relevant narratives. This means that the potential of Mandailing Natal Regency tourism branding has not been fully utilized using a language strategy. They could do a better job with language style consistency, local feeling emphasis, and findability elements. The findings of this study offer strategic recommendations for improving website quality and advancing tourism communication strategies.
Co-Authors Aulia Nur Khotimah