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All Journal Jurnal Ekonomi Pertanian dan Agribisnis
Putri Ananda
Program Studi Manajemen, Fakultas Ekonomi, Universitras Negeri Medan
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Pengembangan Inovasi Produk Olahan Kentang untuk Meningkatkan Nilai Ekonomi Agribisnis Pitri Damayanti Tanjung; Greace Masrouli Malau; Zizi Zalianty; Aenisyah Larasati Putri Gultom; Putri Ananda; Lokot Muda Harahap
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 3 No. 2 (2026): Januari - Juni
Publisher : CV.ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jepag.v3i2.4584

Abstract

Potatoes are one of the horticultural commodities that have high economic value and increasing demand. Processing potatoes into innovative products can increase added value, extend shelf life, and create new business opportunities. This study aims to analyze the development of potato-based product innovation in increasing agribusiness economic value.The method used in this research is a literature study by reviewing scientific journals, books, and relevant publications. The results show that product innovations such as potato chips, french fries, croquettes, and frozen potato products significantly increase product value compared to raw potatoes. In addition, innovation improves competitiveness, expands market opportunities, and increases income for agribusiness actors.
Co-Authors Aenisyah Larasati Putri Gultom Greace Masrouli Malau Lokot Muda Harahap Pitri Damayanti Tanjung Zizi Zalianty