Pengembangan Inovasi Produk Olahan Kentang untuk Meningkatkan Nilai Ekonomi Agribisnis

Pitri Damayanti Tanjung (Program Studi Manajemen, Fakultas Ekonomi, Universitras Negeri Medan)
Greace Masrouli Malau (Program Studi Manajemen, Fakultas Ekonomi, Universitras Negeri Medan)
Zizi Zalianty (Program Studi Manajemen, Fakultas Ekonomi, Universitras Negeri Medan)
Aenisyah Larasati Putri Gultom (Program Studi Manajemen, Fakultas Ekonomi, Universitras Negeri Medan)
Putri Ananda (Program Studi Manajemen, Fakultas Ekonomi, Universitras Negeri Medan)
Lokot Muda Harahap (Program Studi Manajemen, Fakultas Ekonomi, Universitras Negeri Medan)

Jurnal Ekonomi Pertanian dan Agribisnis
Vol. 3 No. 2 (2026): Januari - Juni

Potatoes are one of the horticultural commodities that have high economic value and increasing demand. Processing potatoes into innovative products can increase added value, extend shelf life, and create new business opportunities. This study aims to analyze the development of potato-based product innovation in increasing agribusiness economic value.The method used in this research is a literature study by reviewing scientific journals, books, and relevant publications. The results show that product innovations such as potato chips, french fries, croquettes, and frozen potato products significantly increase product value compared to raw potatoes. In addition, innovation improves competitiveness, expands market opportunities, and increases income for agribusiness actors.