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All Journal SEIKO : Journal of Management & Business JURNAL LENTERA BISNIS
Yolanda Kambuaya
Universitas Pendidikan Muhammadiyah Sorong
Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA KOSMETIK DAN SKINCARE DI KOTA SORONG Yolanda Kambuaya; Pahmi Pahmi; Andi Rosdinaman Budi; Andi Irwan
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2386

Abstract

This research is motivated by the rapid growth of the cosmetics and skincare industry in Indonesia and the importance of understanding the factors influencing consumer purchase intention, particularly in Sorong City. The objective of this study is to analyze the effect of product quality and price on consumer purchase intention of cosmetics and skincare in Sorong City. This study employed a descriptive quantitative method with a sample of 100 respondents selected using accidental sampling technique. The results showed that: (1) Product quality has a positive and significant effect on consumer purchase intention with a significance value of 0.000 < 0.05; (2) Price does not have a significant effect on consumer purchase intention with a significance value of 0.323 > 0.05; (3) Simultaneously, product quality and price have a significant effect with an F-test value of 0.000 < 0.05. The coefficient of determination value of 0.191 indicates that 19.1% of the variation in consumer purchase intention is explained by product quality and price, while the remaining 80.9% is explained by other variables. In conclusion, product quality is the main factor influencing purchase intention, while price is not a primary consideration for cosmetics and skincare consumers in Sorong City.
Pengaruh Kualitas Produk, Pelayanan, dan Persepsi Harga Terhadap Keputusan Pembelian (Studi Pada Hawai Bakery Outlet Bandara Domine Eduard Osok Kota Sorong) Ibnu Rusyid; Yolanda Kambuaya; Rizal Moni; Maurits F. Noya; Johana K.N.K; Ema Imelda Ronsumber; Frederika Yumame; Pahmi Pahmi
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.11400

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas produk, kualitas pelayanan, dan persepsi harga terhadap keputusan pembelian konsumen Hawai Bakery outlet Bandara Domine Eduard Osok Kota Sorong. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research. Teknik pengambilan sampel menggunakan sampel jenuh dengan jumlah responden sebanyak 53 konsumen. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara simultan kualitas produk, kualitas pelayanan, dan persepsi harga berpengaruh signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 72,3%. Secara parsial, kualitas produk dan kualitas pelayanan berpengaruh positif dan signifikan, sedangkan persepsi harga tidak berpengaruh signifikan. Temuan ini mengindikasikan bahwa pada konteks ritel bandara, konsumen lebih memprioritaskan kualitas produk dan pelayanan dibandingkan faktor harga. Penelitian ini memberikan implikasi manajerial bagi pengelolaan strategi pemasaran berbasis peningkatan mutu produk dan pelayanan untuk mendorong keputusan pembelian.
Co-Authors Andi Irwan Andi Rosdinaman Budi Ema Imelda Ronsumber Frederika Yumame Ibnu Rusyid Johana K.N.K Maurits F. Noya Pahmi Pahmi Rizal Moni