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All Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pustaka Cendekia Pendidikan
Kristiani Tidarianti
Politeknik Piksi Input Serang
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Analisis Keputusan Pembelian Konsumen Berbasis Data Persepsi Menggunakan SPSS pada Produk Niceso Resita Septia Rahma; Rafa Adi Galuh Agung; Kristiani Tidarianti; Nana Sofiana; Zubeida Meilany
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Maret 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i2.1121

Abstract

Keputusan pembelian merupakan proses konsumen dalam menentukan kelayakan suatu produk berdasarkan berbagai pertimbangan, termasuk country of origin, gaya hidup, dan perceived quality. Penelitian ini bertujuan menganalisis pengaruh ketiga variabel tersebut terhadap keputusan pembelian produk Niceso. Penelitian menggunakan pendekatan kuantitatif dengan sampel 82 responden yang diperoleh melalui kuesioner daring skala Likert. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil analisis menunjukkan bahwa secara simultan variabel independen berkontribusi sebesar 45,5% terhadap keputusan pembelian (R² = 0,455). Secara parsial, gaya hidup berpengaruh positif dan signifikan (t = 4,703; p < 0,05), sedangkan country of origin dan perceived quality tidak berpengaruh signifikan. Temuan ini menunjukkan bahwa gaya hidup menjadi faktor dominan dalam memengaruhi keputusan pembelian produk Niceso. Oleh karena itu, strategi pemasaran yang menyesuaikan dengan gaya hidup konsumen lebih efektif dalam meningkatkan keputusan pembelian.
Manajemen Pendidikan dalam Implementasi Teknologi pada Perguruan Tinggi Siti Sofiyah; Dina Satriani; Vina Vijaya Kusuma; Yeti Asmawati; Kristiani Tidarianti; Abdi Ramdan; Yanto Heryanto; Dian Evariana
Jurnal Pustaka Cendekia Pendidikan Vol. 4 No. 1 (2026): Jurnal Pustaka Cendekia Pendidikan, Volume 4 Nomor 1, Mei - Agustus 2026
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/jpcp.v4i1.618

Abstract

The accelerating integration of digital technologies into higher education has positioned educational management as a decisive factor that determines whether technological investment translates into genuine quality improvement. This study aims to synthesize current literature on the role of educational management in technology implementation across higher education institutions and to construct an integrative conceptual framework linking management, organizational readiness, implementation, and quality. A library research design was employed, drawing on twenty-two scholarly sources published mainly between 2021 and 2026 and retrieved from reputable databases including Scopus-indexed journals, Springer, ScienceDirect, Emerald, and MDPI, complemented by accredited national journals. Sources were screened for relevance and credibility and analyzed through thematic content analysis and comparative synthesis. The findings indicate that technology adoption (learning management systems, artificial intelligence, big data analytics, cloud computing, and smart campus) succeeds less because of the technology itself than because of managerial functions of planning, organizing, actuating, and controlling, mediated by organizational readiness, digital leadership, and institutional culture. The study contributes an integrative model in which educational management influences quality through organizational readiness and technology implementation. The principal limitation is its conceptual nature, requiring future empirical validation.
Co-Authors Abdi Ramdan Dian Evariana Dina Satriani Nana Sofiana Rafa Adi Galuh Agung Resita Septia Rahma Siti Sofiyah Vina Vijaya Kusuma Yanto Heryanto Yeti Asmawati Zubeida Meilany