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All Journal Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Journal Of Business, Finance, and Economics (JBFE) Arus Jurnal Sosial dan Humaniora Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Jurnal Visi Manajemen (JVM) AKSIOMA : Jurnal Manajemen Jurnal Manajemen dan Bisnis International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Multidisiplin Sahombu Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Media Akademik (JMA) Journal of Innovative and Creativity JIMEK Indonesia Economic Journal
Muhammad Syihabuddin
Sekolah Tinggi Ilmu Ekonomi Surakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Elemen Brand Equity terhadap Keputusan Menggunakan Maxim Motor melalui Pengalaman Pengguna Mahasiswa Surakarta Muqorrobin; Muhammad Syihabuddin
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2290

Abstract

Penelitian ini meneliti pengaruh dimensi brand equity yaitu kesadaran merek, asosiasi merek, kualitas yang dirasakan, dan loyalitas merek terhadap keputusan penggunaan layanan Maxim Motor pada mahasiswa Surakarta dengan pengalaman pengguna (user experience/UX) sebagai variabel mediasi. Data dikumpulkan melalui survei kuantitatif terhadap 275 mahasiswa pengguna Maxim Motor pada periode Oktober 2025, dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil analisis menunjukkan bahwa keempat dimensi brand equity secara signifikan meningkatkan kualitas pengalaman pengguna; selanjutnya pengalaman pengguna berpengaruh positif dan signifikan terhadap keputusan penggunaan layanan. Pengujian mediasi mengungkapkan bahwa pengalaman pengguna berperan sebagai mediator parsial untuk brand awareness, perceived quality, dan brand loyalty, sedangkan untuk brand association mediasi bersifat penuh. Nilai R² untuk keputusan penggunaan menunjukkan kemampuan prediksi moderat, yang mengindikasikan kontribusi substansial variabel-variabel eksogen dan mediator terhadap perilaku penggunaan. Implikasi praktis penelitian ini adalah agar Maxim Motor tidak hanya fokus pada peningkatan awareness dan citra merek, tetapi juga mengoptimalkan aspek UX (mis. kecepatan aplikasi, kestabilan GPS, dan proses pembayaran) sebagai sarana konversi persepsi merek menjadi tindakan penggunaan berulang. Kontribusi teoretis penelitian ini terletak pada perluasan model brand equity Aaker dengan memasukkan pengalaman pengguna sebagai mekanisme mediasi dalam konteks layanan ride-hailing pada segmen mahasiswa.
The Effect of Service and Product Quality on Customer Satisfaction of Teh Tarik Jodi Manahan Nabila Rahmawati; Muhammad Syihabuddin
Jurnal Multidisiplin Sahombu Vol. 6 No. 01 (2026): Jurnal Multidisiplin Sahombu, January 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of the culinary industry in Indonesia, particularly the trendy beverage segment, requires businesses to not only present attractive products but also provide satisfactory service to customers. Teh Tarik Jodi Manahan, a beverage shop in Surakarta City, faces challenges in maintaining customer satisfaction, despite its product flavors that are popular with young consumers. This study aims to analyze the influence of service quality and product quality on customer satisfaction, both partially and simultaneously. The study used a quantitative approach with a causal associative method. The study population was all Teh Tarik Jodi Manahan customers, with a sample of 83 respondents selected through purposive sampling. Data were collected using a 1–5 Likert scale questionnaire and direct observation of service and product conditions. Data analysis was performed using multiple linear regression using SPSS version 26, supplemented by validity, reliability, and classical assumption tests. The results showed that service quality and product quality simultaneously had a positive and significant effect on customer satisfaction. Partially, both variables also showed a positive effect on satisfaction, with the largest contribution coming from service quality. This study implies that improving service quality and product quality consistency are important strategies for maintaining customer loyalty and increasing customer satisfaction in the trendy beverage industry.
Analisis Konflik Kerja antara Departemen Kitchen dan Service, serta Dampaknya terhadap Produktivitas Kerja di Tom Sushi Solo Paragon Mall Pinsa Astri Ardian; Muhammad Syihabuddin
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 4 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i4.264

Abstract

This study aims to analyze work conflicts between the kitchen and service departments and their impact on employee productivity at Tom Sushi Solo Paragon Mall. The research applied a qualitative descriptive method using in-depth interviews, direct observation, and document analysis involving four key informants representing both departments. The findings indicate that conflicts generally stem from miscommunication, unclear task distribution, high workload, and differences in work priorities. These conflicts lead to reduced efficiency, decreased motivation, and communication barriers that hinder coordination and teamwork. The study also finds that conflict management strategies tend to rely on compromising and avoiding approaches, while collaborative strategies are rarely implemented. Therefore, a more structured communication system, regular coordination meetings, and internal mediation are needed to minimize conflict intensity and maintain work effectiveness. The results are expected to provide practical insights for restaurant management in strengthening teamwork, enhancing communication, and improving both service quality and employee productivity.
Pengaruh Kualitas Produk dan Pelayanan Terhadap Loyalitas Pelanggan SFA Steak & Resto Gentan Mangesti Nafisah Azzahro; Muhammad Syihabuddin
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 4 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i4.268

Abstract

This study aims to examine the influence of product quality and service quality on customer loyalty at SFA Steak & Resto Gentan Mangesti, a growing casual dining restaurant. As competition in the culinary industry intensifies, restaurants are required to maintain consistent product quality while enhancing service performance to retain loyal customers. A quantitative associative research design was employed, involving 128 respondents selected through purposive sampling. The data analysis included validity and reliability testing, classical assumption tests, and multiple linear regression.The findings reveal that product quality has a positive and significant effect on customer loyalty, whereas service quality does not exhibit a significant direct influence. Nevertheless, both variables jointly contribute significantly to customer loyalty, with the model explaining 22.8 percent of the variance. These results indicate that customers in casual dining settings place stronger emphasis on functional aspects such as taste, consistency, and portion suitability when forming loyalty, while service quality is perceived as a complementary factor enhancing overall perceived value. Theoretically, the study reinforces the view that product quality serves as the foundation for long-term customer loyalty. Practically, the findings suggest the need for stronger product quality control and gradual improvement in service delivery. Future studies are encouraged to incorporate additional variables such as customer satisfaction, pricing, and restaurant atmosphere to broaden analytical insights.
PENGEMBANGAN KAMPANYE DIGITAL UNTUK MENINGKATKAN BRAND EQUITY LEMBAGA KONSULTAN KEUANGAN FINOLOGI Muhammad Syihabuddin; Astuti Wulandari; Dika Puspitaningrum
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2122

Abstract

This community service program aims to provide guidance in developing a digital campaign to strengthen the brand equity of the financial consulting firm Finologi. In the financial services industry, brand equity is a strategic factor that determines long-term success, as trust and credibility are the foundation of client relationships. However, Finologi faces challenges such as low brand awareness and a lack of service differentiation compared to competitors. Through this program, a series of activities were conducted, including initial observation, introduction to brand equity concepts, workshops on digital campaign strategies, and assistance in drafting a campaign plan. The focus was on enhancing the internal team’s understanding of brand awareness, brand association, perceived quality, and customer loyalty. The outcomes include an initial digital campaign plan consisting of financial education content, service storytelling, and distribution strategies for key platforms (LinkedIn, Instagram, TikTok, and the company website). With this guidance, Finologi is expected to independently implement its digital campaign to strengthen brand positioning, improve competitiveness, and build sustainable client relationships.
Pendekatan Pengabdian Masyarakat : Pentingnya Pembuatan Laporan Keuangan untuk Bisnis Dika Puspitaningrum; Fatah Mario Andaru; Muhammad Syihabuddin
Khidmatuna: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026): Khidmatuna: Jurnal Pengabdian kepada Masyarakat
Publisher : Institut Agama Islam Sunan Kalijogo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51339/khidmatuna.v6i2.4343

Abstract

Artikel ini menguraikan mengenai program pendekatan melalui pengabdian masyarakat yang bertujuan untuk meningkatkan pemahaman pemilik usaha atau bisnis mengenai pentingnya pembuatan laporan keuangan. Program ini diselenggarakan untuk para pemilik bisnis dan berfokus pada penerapan software digital akuntansi dalam meningkatkan transparansi dan akurasi laporan keuangan serta kepatuhan terhadap wajib pajak. Melalui rangkaian pelatihan yang melibatkan praktik dengan platform digital akuntansi. Hasil dari pelatihan ini diharapkan dapat meningkatkan pemahaman peserta terhadap konsep dasar pelaporan keuangan dan memberikan manfaat dalam penggunaan platform digital pengelolaan keuangan bisnis. Selain itu, program ini diharapkan dapat memberikan kontribusi yang signifikan dalam memajukan keberlanjutan bisnis, meningkatkan efisiensi operasional, dan mengurangi risiko ketidakpatuhan pajak di kalangan pelaku bisnis.
Dari Scrolling ke Shopping: Personalisasi Konten FYP dalam Mendorong Perilaku Belanja Impulsif di TikTok Shop Satria Veriansyah Wiguna; Muhammad Syihabuddin; Farhan Maulana Athallah; Pradipta Kurniawan Herlambang
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i2.7346

Abstract

The main focus of this study is to examine how the personalization of For You Page (FYP) content functions as a marketing instrument that stimulates impulsive shopping among TikTok Shop users. Using a descriptive qualitative methodology, this study applies a purposive sampling technique targeting active TikTok users with experience in unplanned transactions. Data was collected through in-depth interviews, observation of promotional content, and documentation, then analyzed through reduction, presentation, and conclusion drawing. The study findings confirm that personal curation through content that becomes FYP as one of the strategies in digital marketing and psychological factors in the form of FOMO are the main triggers for spontaneous shopping. The integration of entertainment content, recommendation systems, and transaction access strengthens the effectiveness of TikTok Shop in the context of social commerce. This proves that personalized recommendation systems do not merely filter content but act as marketing instruments that reconstruct digital consumption patterns and provide insights for developing more adaptive business strategies in the future.
Pengaruh Pengetahuan Kewirausahaan, Keterampilan, dan Etos Kerja Terhadap Keberhasilan UMKM Sentra Industri Mebel di Desa Serenan, Juwiring, Klaten Avita Dwi Nurhayati; Muhammad Syihabuddin
Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Vol 8 No 2 (2026): Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP)
Publisher : Laboratorium Jurusan Ilmu Administrasi Negara Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmiap.v8i2.1416

Abstract

This study aims to analyze the influence of entrepreneurial knowledge, skills, and work ethic on the success of SMEs in the furniture industry cluster in Serenan Village, Juwiring, Klaten. The research employs a quantitative approach using a non-probability sampling technique with purposive sampling. Data were collected through questionnaires, which were subsequently tested for validity and reliability. The results of the instrument testing indicate that all research variables entrepreneurial knowledge (X1), skills (X2), work ethic (X3), and business success (Y) are valid and reliable, with significance values below 0.05. The results of the t-test analysis show that the skills variable (X2) has a positive and significant effect on business success, with a t-value of 3.551 > 1.995 and a significance value of 0.001 < 0.05. Meanwhile, entrepreneurial knowledge (X1) and work ethic (X3) do not have a significant effect on business success, as their t-values are lower than the t-table value and their significance values are greater than 0.05. Simultaneously, the three independent variables contribute to business success, as indicated by the coefficient of determination (R²), which shows that the variation in business success can be explained by entrepreneurial knowledge, skills, and work ethic, while the remaining variation is influenced by other factors outside the research model.
Pengaruh Musim Liburan dan Promosi Digital terhadap Keputusan Berkunjung The Lawu Park di Solo Raya Afnia Ayu Safitri; Muhammad Syihabuddin
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.10039

Abstract

This study analyzes the effect of holiday seasons and digital promotion on visitors’ decisions to visit The Lawu Park in the Solo Raya region. A quantitative explanatory approach was employed to examine the relationship between seasonal factors, digital marketing, and tourist decision-making. Data were collected through an online questionnaire distributed to 124 respondents who had the potential or experience to visit The Lawu Park. The holiday season variable was measured through indicators of leisure time availability and holiday frequency, while digital promotion was assessed based on social media advertising, promotional programs, interactivity, and ease of information access. The data were analyzed using multiple linear regression after passing validity, reliability, and classical assumption tests. The results indicate that both the holiday season and digital promotion have a positive and significant influence on visiting decisions. Holiday periods provide greater opportunities for travel, while digital promotion strengthens destination awareness and tourist confidence. These findings emphasize the importance of integrating digital promotion strategies with holiday momentum to enhance tourist visits and support effective tourism marketing management.
Co-Authors Afnia Ayu Safitri Anastasia Irawati Astuti Wulandari Avita Dwi Nurhayati Bekti Adhiansah Dika Puspitaningrum Farhan Maulana Athallah Fatah Mario Andaru Muqorrobin Nabila Rahmawati Nafisah Azzahro Pinsa Astri Ardian Pradipta Kurniawan Herlambang Restu Handoyo Siwani Ridwan Esa Ardiansyah Satria Veriansyah Wiguna Septiana Budiastuti Sofia Setyaningsih Surya Chandra Mustaqim Taufik Adnan