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Digital Transformation Strategies of Rural Banks in Depok in Response to Fintech Disruption Ahmad Firdaus; Meirna Milisani; Prihatina Jati
Annals of Human Resource Management Research Vol. 6 No. 1 (2026): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i1.3492

Abstract

Purpose: This study aims to investigate the digital transformation strategies of Rural Banks (BPR) in Depok City in response to the disruption of fintech and digital banking, with a particular focus on the roles of organizational readiness, digital service adoption, technological infrastructure, and regulatory compliance in shaping financial performance. Research Methodology: A quantitative approach was employed, utilizing survey data from 19 BPRs in Depok City and secondary financial reports from 2022 to 2024. Data were analyzed using statistical techniques to assess the relationships between organizational and technological factors and financial performance outcomes. Results: The findings reveal that human resource readiness and digital service adoption significantly enhance the financial performance of BPRs. In contrast, technological infrastructure and regulatory compliance have relatively weaker impacts. These results underscore that successful digital transformation requires not only technological investment but also a strong emphasis on organizational culture and continuous employee upskilling. Conclusions: Digital transformation in BPRs cannot be achieved solely through infrastructure upgrades; it necessitates alignment between human resource capabilities, innovation in service delivery, and governance structures that build trust. Limitations: The study is limited to BPRs within Depok City, with a sample size of 19 institutions, which may restrict the generalizability of findings to other regions or larger financial institutions. Contributions: This research enriches the literature on digital transformation in smaller financial institutions and providing practical insights.
Strategic management of digital transformation in Rural Banks: Evidence from Depok City in the open banking era Prihatina Jati; Meirna Milisani; Ahmad Firdaus
Annals of Human Resource Management Research Vol. 5 No. 4 (2025): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i4.3474

Abstract

Purpose: This study aims to analyze the effects of technology infrastructure, security and regulatory compliance, and human resource readiness on the collaboration of Rural Banks (BPR) with fintech and the open banking ecosystem, with digital service adoption as a moderating variable. Research Methodology: This research applied an associative quantitative method with a survey approach. Data were collected from 44 respondents representing 23 BPRs in Depok City. Respondents included executive officers, IT staff, and board members. The instrument used was a questionnaire distributed via Google Forms, and data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. Results: The findings show that human resource readiness has a significant positive effect on BPR–fintech collaboration. Technology infrastructure as well as security and regulatory compliance demonstrate no significant influence. Digital service adoption shows a positive but non-significant effect, although it moderates the negative influence of technology infrastructure. The research model obtained an R² value of 0.601, indicating a moderate explanatory power. Conclusions: The study concludes that human resources are the most critical determinant of successful BPR digital transformation and collaboration with fintech. Technical and regulatory factors contribute positively but insignificantly, while digital service adoption primarily plays a moderating role. Limitations: This study is limited to BPRs in Depok City with a relatively small sample size. Thus, the findings may not be generalizable to other regions or banking institutions. Contribution: This study contributes to the literature on financial digitalization by highlighting the central role of human resource readiness in fintech collaboration. Practically, it offers insights for BPR management, regulators, and policymakers in designing strategies to strengthen HR competence and digital adoption in the context of open banking.