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All Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Pengembangan Penelitian Pengabdian Jurnal Indonesia (P3JI)
Ira Modifa
Universitas Prima Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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CROSS-COUNTRY MANGROVE CONSERVATION: SYNERGY OF PUI MANGROVE USU AND PUI UNPRI SPATIAL DEVELOPMENT IN THE 3RD SUMMER COURSE IN LANGKAT Robert Tua Siregar; Ira Modifa; Puji Syukran; Despaleri Perangin-Angin
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19479892

Abstract

Mangrove ecosystems have a crucial role as coastal fortresses as well as supporting the ecological and economic balance of the community. As a tangible manifestation of the implementation of the Tri Dharma of Higher Education, the Center for Excellence in Science and Technology (PUI) of the University of North Sumatra in synergy with Universitas Prima Indonesia held a 3rd Summer Course with the theme "International Community Service for Conservation and Mangrove Ecosystem Service". This international community service activity was held on September 6-7, 2025 in the Mangrove Forest of Beras Basah Village, Lalat Regency. The programme involves multidisciplinary and cross-border collaboration, bringing together experts and students from renowned global institutions, including Dilliman College, Chulalongkorn University (Thailand), Universiti Sultan Zainal Abidin (Malaysia), as well as the National Research and Innovation Agency (BRIN). PUI Bina Ruang UNPRI also actively participates in conducting in-depth observations on the correlation between the preservation of mangroves and the spatial layout of human life in coastal areas. Through a participatory and educational approach, this activity not only aims to accelerate environment-based national development, but also formulate innovative solutions in maintaining mangrove ecosystem services for global sustainability.
PELATIHAN PEMANFAATAN INSTAGRAM SEBAGAI MEDIA DIGITAL DALAM STRATEGI PENGEMBANGAN PRODUK PADA UMKM LILA COOKIES AND KERIPIK Helwis Vierzy Togatorop; Aldi Kurniawan; Nabila Kanaya Syahrani; Allya Widya Ningsih; Suci Jakdhis Yusa; Ira Modifa; Ririn Silvana Silalahi
Pengembangan Penelitian Pengabdian Jurnal Indonesia (P3JI) Vol. 3 No. 4 (2025): Vol. 3. No. 4 (2025) : P3JI - NOVEMBER
Publisher : PT. Migas Centre Sidjabat

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Abstract

Pelatihan juga membahas penulisan caption yang persuasif, penggunaan hashtag yang tepat, serta strategi untuk meningkatkan interaksi dengan followers. Pemanfaatan fitur-fitur seperti Stories, Reels, dan Insight Instagram akan membantu pelaku usaha memahami perilaku konsumen serta menentukan strategi pemasaran yang lebih efektif. Melalui pelatihan tersebut, pelaku UMKM dapat mengembangkan kompetensi dalam produksi konten visual, penyusunan caption yang komunikatif dan persuasif, pemilihan hashtag yang relevan, serta analisis perilaku konsumen melalui fitur Insight. Penguasaan aspek-aspek tersebut diharapkan mampu menciptakan strategi pemasaran yang lebih efektif dan adaptif terhadap dinamika pasar. Hasil pendampingan menunjukkan bahwa Instagram berperan signifikan dalam mendukung pemasaran UMKM. Dengan demikian, optimalisasi penggunaan Instagram berpotensi memberikan dampak positif terhadap perkembangan UMKM Lila Cookies and Keripik, baik dari segi peningkatan jangkauan pemasaran, penguatan identitas merek, hingga peningkatan penjualan.
Co-Authors Aldi Kurniawan Allya Widya Ningsih Despaleri Perangin-angin Helwis Vierzy Togatorop Nabila Kanaya Syahrani Puji Syukran Ririn Silvana Silalahi Robert Tua Siregar Suci Jakdhis Yusa