Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Bakti Nusa
Hera Rohalia
University of Mataram
Humanities Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI DIGITAL MARKETING SEBAGAI PEMBANGKIT DAYA SAING UMKM DESA UNGGA I Wayan Joniarta; Sony Januarda; Luluk Hariska; Feby Oktavia; Khairul Amri; Hendrajid Haerul Putra; Riski Hidayah; Hera Rohalia; Juleha Juleha; Salwana Islami; Satya Ulumuna Lestari
Jurnal Bakti Nusa Vol. 7 No. 1 (2027): JURNAL BAKTI NUSA
Publisher : Jurusan Teknik Elektro Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/baktinusa.v7i1.154

Abstract

Community service is a crucial instrument for significant social change at the local level. Micro, Small, and Medium Enterprises (MSMEs) in Ungga Village have significant potential in the weaving and silver crafts sectors, but still face conventional marketing constraints and low digital literacy. This activity aims to increase MSMEs' understanding of digital marketing as a strategy for market expansion. The method used in this activity is counseling and outreach, using a qualitative, descriptive, participatory approach through observation, interviews, and outreach. The activities included material delivery, interactive discussions, and an introduction to websites as a promotional flatforms. The results of this community service activity were very inspiring in aligning practical activities with theoretical concepts, demonstrating an increased understanding of the partners regarding the importance of branding, visual identity, and the use of digital media for product marketing. This outreach provided initial preparation for MSMEs to develop sustainable digital-based marketing strategies to increase business competitiveness.
Co-Authors Feby Oktavia Hendrajid Haerul Putra I Wayan Joniarta Juleha Juleha Khairul Amri Luluk Hariska Riski Hidayah Salwana Islami Satya Ulumuna Lestari Sony Januarda