Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Artificial Intelligence and Digital Business CITACONOMIA : Economic and Business Studies
Naswa aulia Rahmawati
Universitas Slamet Riyadi Surakarta
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
CEO Activism and the Backfire Effect: Lessons from Erspo’s Reputational Crisis and the Mechanics of Digital Spillover Rani amartha Aurelia; Irvani Saputri; Naswa aulia Rahmawati; Pramudya Ibnu Subrata
CITACONOMIA : Economic and Business Studies Vol. 5 No. 01 (2026): Januari-Maret
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v5i01.3096

Abstract

The digital landscape of 2026 has witnessed a fundamental transformation in public relations, where the Chief Executive Officer (CEO) serves as a symbolic manifestation of corporate identity. This conceptual article examines the "reputational spillover" phenomenon, where an executive’s personal digital behavior directly impacts institutional legitimacy. Using a descriptive qualitative method and a literature study approach, this research analyzes the communication crisis of the sportswear brand Erspo (2024-2025). The study identifies that the crisis escalated from technical product criticism to a systemic character crisis due to the leader's defensive and confrontational social media responses. Findings reveal that in identity-driven markets like Indonesia, digital arrogance from leadership triggers collective anger, especially when national symbols are involved. This research proposes the "Empathy-First" Model, which advocates for the separation of personal communication authority and official corporate channels during a crisis. Furthermore, the study introduces the concept of PR Governance for Executives, emphasizing digital humility and emotional intelligence as essential safeguards against "cancel culture." Ultimately, the article concludes that institutional stability in the digital era depends on the leader's ability to synchronize their digital persona with public ethical expectations, transforming potential crises into opportunities for strengthening stakeholder trust.
Pengaruh Financial Technology, Literasi Keuangan, dan Self-Control terhadap Perilaku Konsumtif Generasi Z di Kota Surakarta Naswa Aulia Rahmawati; Cindy Avionica; Thera Puspita Ningrum; Rizky Ramadhan Aprian Aditama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11247

Abstract

Perkembangan teknologi digital telah mengubah pola transaksi dan perilaku konsumsi masyarakat, khususnya Generasi Z yang memiliki tingkat adaptasi tinggi terhadap layanan keuangan berbasis teknologi. Kemudahan penggunaan financial technology berpotensi meningkatkan perilaku konsumtif apabila tidak diimbangi dengan literasi keuangan dan self-control yang baik. Penelitian ini bertujuan untuk menganalisis pengaruh financial technology, literasi keuangan, dan self-control terhadap perilaku konsumtif Generasi Z di Kota Surakarta. Penelitian ini menggunakan Theory of Planned Behavior sebagai grand theory dan Consumer Behavior Theory sebagai middle theory. Metode penelitian yang digunakan adalah pendekatan kuantitatif asosiatif. Data diperoleh melalui kuesioner kepada 100 responden Generasi Z di Kota Surakarta dengan teknik purposive sampling, dan dianalisis menggunakan IBM SPSS Statistics melalui statistik deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, dan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa financial technology berpengaruh positif terhadap perilaku konsumtif, sedangkan literasi keuangan dan self-control berpengaruh negatif dalam menurunkan perilaku konsumtif. Selain itu, ketiga variabel secara simultan memengaruhi perilaku konsumtif Generasi Z di Kota Surakarta, dengan self-control sebagai faktor yang paling dominan. Penelitian ini menunjukkan bahwa keseimbangan antara pemanfaatan teknologi keuangan, kemampuan pengelolaan keuangan, dan pengendalian diri menjadi faktor penting dalam membentuk perilaku konsumsi yang lebih bijaksana di era digital.
Co-Authors Cindy Avionica Irvani Saputri Pramudya Ibnu Subrata Rani amartha Aurelia Rizky Ramadhan Aprian Aditama Thera Puspita Ningrum