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All Journal Taawun: Jurnal Pengabdian kepada Masyarakat International Journal of Advanced Research in Social Studies
Chintia Romadayanti
Politeknik Negeri Sriwijaya
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Entrepreneurship Mentoring Using a Business Model Cloud Kitchen in Vocational High Schools Debby Fifiyanti; Chintia Romadayanti; Vivin Wulandari; Rahmah Hamidah; Nurvia Nathasya; Luciana Lidya Sari; Asep Suhendar
TAAWUN Vol. 5 No. 02 (2025): TA'AWUN AUGUST 2025
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v5i02.1029

Abstract

Introducing the cloud kitchen concept to these vocational high school students aims to boost their competence by improving knowledge, fostering familiarity and understanding, and developing curriculum. It also seeks to shape an entrepreneurial mindset and increase their interest in entrepreneurship through the Cloud Kitchen business model. The program's methodology involved lectures and discussions. It began with a pre-test to gauge students' initial knowledge, familiarity, and understanding, concluding with a post-test to measure the activity's effectiveness. The pre-test results revealed that students' knowledge of the cloud kitchen business was minimal, at 19.8%. However, the post-test showed a significant increase in their knowledge, reaching 90.5%. The primary hurdles faced by SMK Ethika students when embarking on entrepreneurship were the need for substantial initial capital without its availability, and the fear of launching new businesses due to a lack of understanding of easily manageable business types. The cloud kitchen business model is well-suited for implementation, as it requires lower capital and offers a great opportunity to start a culinary business by leveraging digital technology. This activity provides a tangible contribution to the community, particularly the vocational education sector, by enhancing students' capacity and readiness to participate in the digital economy. The direct impacts include increased knowledge, improved mental preparedness, and business inspiration for students to begin developing independent digital culinary businesses.
The Impact of Profit-Sharing System and Customer Trust on Customers' Saving Interest in Mudharabah Savings Chintia Romadayanti; Ardini Putri Qiftiah; Purwati; Dewi Fadila
International Journal of Advanced Research in Social Studies Vol. 4 No. 2 (2025): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19490194

Abstract

This research aims to analyze the impact of the profit-sharing system and customer trust on customers' saving interest in Mudharabah savings at Bank Syariah Indonesia KC Palembang Demang. The research employs a quantitative approach with an experimental design. A total of 76 respondents, who are customers of BSI KC Palembang Demang using Mudharabah savings, were selected as the research sample using probability sampling with the Slovin formula. Data was collected through questionnaires and analyzed using SPSS version 25, with validity testing, reliability testing, t-test, F-test, determination coefficient (R2), correlation coefficient, and multiple linear regression. The results show that the profit-sharing system has a significant positive impact on customers' saving interest, while customer trust does not significantly affect saving interest. Additionally, both independent variables simultaneously have a significant positive impact on saving interest. This study suggests that BSI KC Palembang Demang should enhance the implementation of the profit-sharing system and strengthen customer trust to increase saving interest in Mudharabah savings.
The Implications of User-Generated Content (UGC) for Digital Marketing Strategies in Indonesia: A Systematic Literature Review of Research Trends and Key Insights Over the Past Decade (2015–2025) Chintia Romadayanti; Vivin Wulandari
International Journal of Advanced Research in Social Studies Vol. 5 No. 1 (2026): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19433820

Abstract

This study aims to evaluate the development, contribution, and strategic direction of User-Generated Content (UGC) in digital marketing practices in Indonesia through a systematic literature review approach based on the PRISMA method. A total of 27 scholarly articles published between January 2015 and May 2025 were thematically analyzed to identify publication trends, methodological approaches, and the impact of UGC on consumer behavior and brand strategies. The analysis results show that UGC has become a strategic element in building brand authenticity, increasing customer engagement, and influencing purchase intentions and consumer loyalty. Digital platforms such as TikTok and Instagram play a significant role in amplifying the effects of UGC, especially among younger generations and online communities. However, integrating UGC into long-term strategies still faces challenges such as content quality, impact measurement, and limitations in population segmentation. This study recommends strengthening community-based approaches, adopting UGC performance analytics tools, and exploring further research in more diverse sectors and platforms. These findings are expected to enrich academic literature and provide practical guidance for brand managers in managing participatory and sustainable digital content.
Co-Authors Ardini Putri Qiftiah Asep Suhendar Debby Fifiyanti Dewi Fadila Luciana Lidya Sari Nurvia Nathasya Purwati Rahmah Hamidah Vivin Wulandari