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PENGARUH ETHNOSENTRISME KONSUMEN TERHADAP KETERLIBATAN PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK Dewi Fadila; Nirwan Rasyid
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 7 No. 1 (2012): Orasi Bisinis Edisi VII Mei 2012
Publisher : Politeknik Negeri Sriwijaya

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Abstract

The objective of this study was to determine consumer ethnocentrisme in Palembang. Ethnocentrism defined as the tendency of consumers to accept or reject any foreign-made products. Ethnocentrism is considered as an effortt better understand consumer behavior related to affective and normative aspect to buy national product. CETSCALE, ethnocentrisme scale consumers from Shrimp & Sharma used in this study. Data collection used a questionnare with seven points of measurement Likert Scale. A convinience sample of 90 students was employed in this study. The Spearman test apply to the correlation of consumer ethnocentrisme and low involvement also high involvement decission process. The result conclude that consumers have a low preference to use of local product, among low invelvement and high involvement decission process. Indonesian government and companies need to increasing consumers awereness to use local product.
FEKTIFITAS MANAJEMEN WAKTU BAGI MAHASISWA UNTUK MENINGKATKAN TARGET AKADEMIS PADA POLITEKNIK NEGERI SRIWIJAYA Ummasyroh Ummasyroh; Dewi Fadila; Yusleli Herawati
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 9 No. 3 (2013): Orasi Bisnis Edisi IX Mei 2013
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to determine the effectiveness of time management for State Polytechnic of Sriwijaya’s students to improve their time management ability in order to achieve academics targets and increase the effectiveness of the Academic Supervisor in evaluating of students successful the end of semester. The study involved 97 respondents were selected by using Proportional Random Sampling. Measurement accuracy in time management by students and academic accuracy in target index score indicates strong. It means that the students can use their time effectively. Relationship between the obstacles faced by the accuracy of managing time is -0.301. Relationship between the barriers faced by academic target accuracy is -0.289, which means that the precise of the student conduct the academic targets the smaller barriers to be faced. Time independent study conducted by the student has not obtained the ideal self-study time. As 59.8% of respondents allocate self study time for 1-2 hours/day, it is necessary to increase the role of faculty and the Academic Advisor to constantly remind students to consistently perform a minimum of six hours of independent study per day and accumulated self-learning can be reached 36 hours a week and improve time management skills and establish a vision of life through activities such as training Life Management and Managing Future Time, so the student’s life target can be planned earlier.
PENGARUH EARNING PER SHARE DAN PRICE EARNING RATIO TERHADAP HARGA SAHAM SUBSEKTOR BATUBARA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2015 – 2019 Mulkan Septian Prabu; Dewi Fadila; Ummasyroh Ummasyroh
Jurnal Ekonomia Vol 10 No 2 (2020): JULI
Publisher : LPPM ITBis Lembah Dempo

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Earning Per Share, dan Price Earning Ratio terhadap harga saham subsektor batubara perusahaan yang terdaftar di Bursa Efek Indonesia selama periode 2015-2019. Objek dalam penelitian ini adalah subsektor batubara. Metode penelitian yang digunakan adalah metode kuantitatif. Populasi yang digunakan berjumlah 19 perusahan, kemudian penentuan sampel ditentukan melalui teknik purposive sampling. Berdasarkan kriteria yang telah ditetapkan maka diperoleh sampel sebanyak 15 perusahaan. Hasil penelitian menunjukkan bahwa secara parsial, variabel Earning Per Share (EPS), dan Price Earning Ratio (PER) berpengaruh positif dan signifikan terhadap harga saham, Secara simultan variabel Earning Per Share (EPS), dan Price Earning Ratio (PER), berpengaruh positif dan signifikan terhadap harga saham. Kesimpulan penelitian ini mengidentifikasikan bahwa investor perlu memperhitungkan besar kecilnya nilai Earning Per Share (EPS), dan Price Earning Ratio (PER), karena besarnya EPS dan PER mempengaruhi perubahan harga saham dipasar modal.
Financial Literacy and Love of Money Attitude toward Financial Management Dewi Fadila; Yesita Astarina; Dwi Riana; Septini Kumalaputri; Melisa Kurnia Asfitri
Asean International Journal of Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i2.607

Abstract

Purpose – This study aims to determine the effect of financial literacy and attitudes love of money to financial management based on economic entity concept in UKM IKM Nusantara, Palembang City.Methodology/approach – This research is quantitative descriptive. The population in this study were 300 SMEs (Small Medium Enterprise) that are members of UKM IKM Nusantara. The sampling technique used is method purposive sampling and the criteria used in the study were SMEs that had joined as members of UKM IKM Nusantara for at least 3 years. The samples obtained in this study were 50 SMEs. This study uses primary data with data collection techniques using interviews, online questionnaires and observation.Findings – The results of this study indicate that as many as 84% of business actors in UKM IKM Nusantara who manage their finances have not implemented it economic entity concept. Furthermore, financial literacy has a significant positive effect on based financial management economic entity concept, where as love of money attitude does not affect the financial management based economic entity concept. Novelty/value – These findings indicate that SMEs need to have knowledge of financial management, especially based economic entity concept. This concept is a good financial management concept for SMEs to implement, especially in an effort to improve the best financial performance for SMEs.  
PENGARUH EARNING PER SHARE DAN PRICE EARNING RATIO TERHADAP HARGA SAHAM SUBSEKTOR BATUBARA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2015 – 2019 Mulkan Septian Prabu; Dewi Fadila; Ummasyroh Ummasyroh
Ekonomia Vol. 10 No. 2 (2020): JULI
Publisher : LPPM Universitas Lembah Dempo

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Earning Per Share, dan Price Earning Ratio terhadap harga saham subsektor batubara perusahaan yang terdaftar di Bursa Efek Indonesia selama periode 2015-2019. Objek dalam penelitian ini adalah subsektor batubara. Metode penelitian yang digunakan adalah metode kuantitatif. Populasi yang digunakan berjumlah 19 perusahan, kemudian penentuan sampel ditentukan melalui teknik purposive sampling. Berdasarkan kriteria yang telah ditetapkan maka diperoleh sampel sebanyak 15 perusahaan. Hasil penelitian menunjukkan bahwa secara parsial, variabel Earning Per Share (EPS), dan Price Earning Ratio (PER) berpengaruh positif dan signifikan terhadap harga saham, Secara simultan variabel Earning Per Share (EPS), dan Price Earning Ratio (PER), berpengaruh positif dan signifikan terhadap harga saham. Kesimpulan penelitian ini mengidentifikasikan bahwa investor perlu memperhitungkan besar kecilnya nilai Earning Per Share (EPS), dan Price Earning Ratio (PER), karena besarnya EPS dan PER mempengaruhi perubahan harga saham dipasar modal.
Moderation of Self-Control on The Relationship of Financial Literacy and Saving Behavior in Women Marieska Lupikawaty; Dewi Fadila; Sari Lestari Zainal Ridho; Welan Mauli Angguna; Claudia Nurcahaya; Sayyid Muhammad Fadhil
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.805

Abstract

This study aimed to examine savings behavior of 97 women in the millennial generation and Gen Z group who live in rural areas. Recent surveys show that millennials and Gen Z recognize the importance of saving but only have savings that are enough to fulfill their life for three months. The research was conducted using a quantitative experimental between subject design method to answer questions regarding the influence of financial knowledge socialization on financial literacy. A non-experimental quantitative study was conducted to determine the moderating role of self-control on the influence of financial literacy on saving behavior through self-report on valid and reliable questionnaires and scales. The study results show that financial literacy and self-control have a role in explaining saving behavior (R2 = 0.52, p ≤ 0.05). Financial literacy has a significant positive impact in increasing saving behavior. Self-control also has an equally significant influence in explaining saving behavior. However, through testing the moderating role, self-control has a significant negative impact in influencing the relationship between financial literacy and saving behavior, this is interesting for further discussion.
Strategi Pengembangan Usaha pada Salsa Bakery dengan Pendekatan Analisis SWOT Jordy Maulana Agusani; Hendra Sastrawinata; Dewi Fadila
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 2 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13326079

Abstract

This writing aims to produce a business development strategy and expand the market reach of this Salsa Bakery business. Salsa Bakery, a company engaged in the Bakery industry must conduct a thorough evaluation of internal and external factors that affect its business performance. The study used SWOT analysis to identify strengths, weaknesses, opportunities and threats at Salsa Bakery. The result of the analysis show that Salsa Bakery has strength in terms of high product quality, loyalty to customers and guaranteed cheap product prices. However, disadvantages include not having your own store to product on, limited production capacity and lack of human resources to promote products. Opportunities that can be utilized include the ability to create new variants or flavor that can attract more customer as well as the potential for expansion into the online market. While on other hand, the threats faced include fierce competition in the home Bakery product industry and fluctuations in raw material prices. Based on SWOT analysis, Salsa Bakery is proposed to leverage the power to increase production through investment in technology and expansion of production facilities, increasing operational efficiency and expanding distribution networks, exploring opportunities by developing innovative new variants or flavors and strengthening its presence in the online market, confronting threats with product diversification strategies and opening its own stores in strategic locations.
Pengaruh Promosi dan Reputasi Bank terhadap Minat Nasabah pada Produk Mitraguna (Studi Kasus BSI Demang) Iva Andini Putri; Heri Setiawan; Dewi Fadila
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 3 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14949610

Abstract

Studi ini dirancang untuk menganalisis pengaruh promosi (X1) dan reputasi bank (X2) terhadap minat nasabah (Y) dalam menggunakan program pembiayaan BSI Mitraguna Berkah. Metode yang diterapkan dalam penelitian ini adalah pendekatan kuantitatif dengan analisis regresi linier berganda. Metode ini dipilih karena mampu menilai dampak dari beberapa variabel independen pada variabel dependen. Dalam proses pengambilan sampel, diterapkan metode purposive_sampling dengan melibatkan 110_responden yang berstatus sebagai nasabah PT Bank Syariah Indonesia KC Palembang Demang, melalui survei menggunakan kuesioner berbasis web dengan media Google Form. Data kemudian dianalisis menggunakan aplikasi SPSS. Hasil analisis mengindikasikan bahwa promosi dan reputasi bank, baik secara terpisah maupun bersama-sama, berdampak positif dan signifikan terhadap minat nasabah untuk memanfaatkan produk pembiayaan BSI Mitraguna Berkah. Pentingnya penelitian ini terletak pada pemahaman bagaimana promosi yang efektif dan reputasi yang baik dari bank dapat mempengaruhi keputusan nasabah untuk memilih produk tersebut.