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All Journal JURNAL MANAJEMEN (EDISI ELEKTRONIK) International Journal of Business, Management and Economics
Ekos Albar
Universitas Negeri Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Tourist Attractions and Promotional Strategies on The Decision to Visit the Golomori Tourist Area Dayan Hakim; Taufik Hidayat; Ekos Albar; Listri Herlina
Jurnal Manajemen Vol. 17 (2026): Special Issue 2: Call for Paper International E-Conference Management & Small Medium
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.23033

Abstract

PT Pengembangan Pariwisata Indonesia (Persero)/ITDC acquired approximately 20 hectares of HGB land in Golo Mori, Komodo District, East Nusa Tenggara in 2021, following the Decree of the Minister of State-Owned Enterprises regarding the acceleration of the Golomori Special Economic Zone development. This study employed a quantitative approach to examine the influence of tourist attractions and promotional strategies on the decision to visit the Golomori Tourism Area. Findings indicate that tourist attractions significantly influence visit decisions, supported by natural scenery, authentic cultural narratives, and adequate facilities, though location layout requires further innovation. Promotional strategies also significantly influence visit decisions, particularly through social media and special events, although collaboration with travel agencies remains suboptimal. Simultaneously, both variables significantly influence visit decisions. This means that these two variables are able to explain a large portion of the variation in tourists' decisions to visit the Golomori Tourism Area.
Beyond Branding: The Dominant Role of Tourist Attractions and Digital Promotion in Driving International Revisit Intentions to Nusa Dua, Bali Dayan Hakim Natigor Sihaputar; Ekos Albar; Irfani Fithria; Listri Herlina
International Journal of Business, Management and Economics Vol. 7 No. 2 (2026): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v7i2.3451

Abstract

Nusa Dua, Bali, is an integrated tourism area in South Bali, known for its international standards, luxury resorts, and a 4 km stretch of white-sand beach. The destination is also recognized for its sustainable tourism, having been designated an environmentally friendly "Green Zone Destination." This study aims to analyze the effects of Branding Strategy, Tourist Attractions, and Digital Promotion on the Decision to Revisit Nusa Dua, Bali, among foreign tourists. The research was conducted on 385 foreign visitors who stayed in the Nusa Dua area between December 24, 2025, and January 2, 2026. The results indicate that Branding Strategy, Tourist Attractions, and Digital Promotion each have a positive and significant influence, both partially and simultaneously, on the Decision to revisit the Nusa Dua area. Of all the independent variables, Tourist Attractions is the most dominant factor influencing the decision to revisit, with the largest positive regression coefficient.
Co-Authors Dayan Hakim Natigor Dayan Hakim Natigor Sihaputar Irfani Fithria Listri Herlina Listri Herlina Taufik Hidayat