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Dayan Hakim Natigor
Universitas Indonesia Membangun
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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INCREASED CUSTOMER SATISFACTION USING DIGITAL MARKETING IMPLEMENTATION IN THE BANKING INDUSTRY IMAGE Nunung Ayu Sofiati (Efi); Yoyo Sudaryo; Dayan Hakim Natigor; Rama Chandra Jaya
Sosiohumaniora Vol 25, No 1 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i1.45604

Abstract

Digital technology has spread throughout the planet. The banking industry is one that is intimately tied to this technology. The National Private Business Bank (BUSN) employs a variety of digital marketing strategies. One method is to use websites and social media. This study employs a management science method to assess the importance of digital marketing in enhancing customer satisfaction and its influence on banking image. This study use descriptive research methodologies using sample of 140 respondents, with this analysis employing Chou and Bentler’s theory. Finally, the research findings indicate that Digital Marketing Implementation at BUSN has been carried out quite well; in this study, customers at BUSN are satisfied, and the Banking Image at National Private Business Banks (BUSN) has been well obtained. In this study, it is also discovered that Digital Marketing has an impact on Customer Satisfaction at National Private Business Banks (BUSN), with a magnitude of 72.7%. Furthermore, there is a 21.8% effect of Digital Marketing in this study on Banking Image at National Private Business Banks (BUSN), and it is known that there is an effect of Customer Satisfaction on Banking Image at National Private Business Banks (BUSN), with a magnitude of influence of 22.9%, there is an effect of Digital Marketing on Customer Satisfaction, and its Impact on Banking Image at National Private Business Banks (BUSN), with a simultaneous influence of 83.1%, and the remaining 16.9% is influenced by factors other than the research variables.
The Influence of Leadership Style, Communication, and Motivation on Employee Performance at Pt. Fengtay Indonesia Enterprise Rima Nurul Afifah; Gurawan Dayona Ismail; Yoyo Sudaryo; Dayan Hakim Natigor Sipahutar; Dadan Abdul Aziz Mubarok
Syntax Idea 2987-2997
Publisher : Ridwan Institute

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Abstract

This research was conducted for problems that occurred at PT. Fengtay Indonesia Ent. namely low employee performance, this is characterized by a decline in employee performance which is assessed through IPT (Individual Performance Targets) and UPT (Unit Performance Targets) never reaching the IPT and UPT targets. Then the level of employee discipline decreases. These problems must of course be addressed immediately, because employees are one of the factors that can determine the success of a company. The aspects examined in this research are leadership style, work communication, and motivation. This research uses quantitative methods with descriptive and verification approaches. In this research, quantitative methods with descriptive and verification approaches are used to test whether there is an influence of leadership style, communication and motivation on the performance of PT employees. Fengtay Indonesia Enterprise. The results of this research show that with good leadership style, work communication, motivation, employee performance will increase and achieve targets.
Analisis Perbandingan Rasio Likuiditas, Solvabilitas dan Profitabilitas PT Garuda Indonesia (Persero) TBK Sebelum dan Saat Pandemi Covid-19 Arief Yulianto; Yoyo Sudaryo; Dayan Hakim Natigor Sipahutar; Gurawan Dayona Ismail; Diah Febriyanti
Syntax Idea 3312-3321
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i7.4219

Abstract

PT Garuda Indonesia (Persero) Tbk sebagai salah satu perusahaan BUMN yang sudah terdaftar di Bursa Efek Indonesia (BEI) dituntut untuk tetap menjaga kinerja keuangannya, perusahaan yang bergerak dalam bidang transportasi khususnya transportasi udara juga dituntut untuk tetap menjaga kualitas pelayanannya kepada masyarakat karena industri penerbangan nasional memiliki potensi untuk terus berkembang, hal ini disebabkan Indonesia merupakan negara kepulauan terbesar di dunia. Posisi keuangan PT Garuda Indonesia (Persero) Tbk yang terdampak signifikan atas terjadinya pandemi Covid-19, dimana telah terjadi penurunan demand jasa angkutan udara secara signifikan sebagai dampak langsung kebijakan-kebijakan pembatasan penerbangan untuk menekan penyebaran virus Covid-19, sehingga sangat berdampak pada kondisi Laporan Keuangan pada periode 31 Desember 2020. Pendekatan penelitian yang digunakan yaitu penelitian Komparatif. Data yang digunakan dalam penelitian ini adalah data sekunder berupa laporan keuangan perusahaan periode triwulan 1-2018 sampai dengan triwulan 1-2022. Kajian ini diolah dengan paired sample t-test dengan menggunakan SPSS versi 25. Hasil riset dapat diinterpretasikan bahwa tidak ada perbedaan rasio likuiditas, solvabilitas dan profitabilitas yang signifikan sebelum dan saat pandemi Covid-19 pada PT Garuda Indonesia Tbk
The Measurement Of Financial Reporting : Earnings Management and Firm Values Sudaryo, Yoyo; Lenggogeni, Lenggogeni; Hakim NS, Dayan; Wardana, Wikrama; Permana, Omo; Lusiana Yulianti, Maria; Nur Sumawidjaja, Riyandi
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

In the span of 2014-2017, manufacturing firms situated in Indonesia's stock exchange were considered for analysis of the correlation between Earnings Management as an independent variable, Leverage, Profitability and Timeliness of Financial Reporting as a secondary dependent variable and Firm Value as a major dependent variable. The prime focus of the research was to formulate an understanding of how these variables impact the aforementioned businesses. The research questions were put to the test using Canonical Correlation Analysis as a method of data analysis. Through purposive sampling, organizations available were chosen. Over a span of 4 consecutive years, a total of 104 manufacturing companies were surveyed, sampled from 26 different establishments. In analyzing and testing the data, it was discovered that while the control variable leverage and profitability had an impact on firm value, the timeliness of financial reporting did not. However, the earnings management variables made a noteworthy impact.
The Strategy of Bandung City Department Trade and Industry to Development Small and Medium Industries Sipahutar, Dayan Hakim Natigor; Maharani, Anggi Putri
Research of Economics and Business Vol. 2 No. 1 (2024): MARCH 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v2i1.167

Abstract

This research aims to determine the influence of Marketing Strategy and Service Quality dimensions on User Satisfaction using quantitative methods and descriptive approaches. The sampling used is probability sampling, namely simple random sampling with a sample size of 100 respondents. The analysis used includes validity testing, reliability testing, classical assumption testing, multiple regression analysis, correlation coefficient, coefficient of determination, and hypothesis testing. Research results include that Marketing Strategy and Service Quality has a significant effect on User Satisfaction. Simultaneous calculation results state that Marketing Strategy and Service Quality have a positive and significant influence on User Satisfaction. Based on this analysis, DISDAGIN Bandung City designed a development strategy for Small and Medium Industries. The managerial implication of the relationship between Marketing Strategy and Service Quality dimensions on User Satisfaction is the importance of holistic management that combines these two aspects to increase user satisfaction. Managers need to focus on an in-depth understanding of user needs, developing appropriate marketing strategies, and implementing high service quality to strengthen customer loyalty and brand image.
PENGARUH BRAND IMAGE,HARGA DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PRODUKSI SOS PEMBERSIH LANTAI PADA SUPERMARKET DI KOTA CIMAHI Wiwi Warsiati; Dayan Hakim Natigor Sipahutar; Aldias pratama Anjasmara
EKBIS (Ekonomi & Bisnis) Vol 12 No 1 (2024): Juni 2024
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v12i1.1563

Abstract

Penelitian ini dilakukan pada produk SOS pembersih lantai pada supermarket di Kota Cimahi. Penelitian ini bertujuan untuk menguji seberapa besar pengaruh brand image, harga, dan promosi penjualan terhadap minat beli, secara parsial mau- pun simultan. Metode yang digunakan dalam penelitian ini adalah metode kuanti- tatif. Pengumpulan data dilakukan melalui studi pustaka dan penyebaran kuesioner kepada 100 responden. Pengambilan sample dengan Non Probabilty Sampling dengan metode Purposive Sampling. Analisis data menggunakan analisis linier ber- ganda. Hasil penelitian menunjukkan bahwa tanggapan responden brand image, harga, dapromosi penjualan dengan minat beli berada pada kategori baik. Persamaan regresi Y = 3,289 + 0,549 ????1+ 0,244 ????2+ 0,242 ????3 menunjukkan harga dan kualitas pelayanan berpengaruh positif terhadap keputusan pembelian. Hasil korelasi (R) sebesar 0,857, menunjukkan bahwa terjadi hubungan yang sangat kuat antara harga dan kualitas pelayanan terhadap keputusan pembelian. Hasil koefisien determinasi (R2), menunjukkan bahwa besarnya pengaruh brand image, harga dan promosi penjualan terhadap minat beli sebesar 86,1% dan sisanya 13,9% dipengaruhi oleh variabel yang tidak diteliti dalam model penelitian ini. Kata Kunci : Brand Image, Harga, Promosi Penjualan, dan Minat Beli
Analysis of Factors Influencing the Decision to Visit Mandalika for Domestic Tourists Sipahutar, Dayan Hakim Natigor; Yusron, Ulin Niam; Sipahutar, Putri Sion H
Dinasti International Journal of Management Science Vol. 7 No. 1 (2025): Dinasti International Journal of Management Science (September - October 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i1.5397

Abstract

The factors that influence tourists' decisions to visit the Mandalika area are crucial for tourism stakeholders in developing tourism marketing strategies in Mandalika. If tourism stakeholders can identify these factors, it will be easier to focus marketing strategy planning on consumer needs, thus increasing the likelihood of Mandalika being chosen by domestic tourists. This study aims to determine the factors influencing domestic tourists' decisions to visit the Mandalika area and to identify the most important or dominant factors influencing their decision to visit the Mandalika area. The primary objective of this research is to provide stakeholders with a foundation for developing tourism marketing strategies that align with the most important needs and desires of domestic tourists in Indonesia. This study began by listing the 24 factors most frequently considered by domestic tourists when selecting a tourist destination. Then, using the Cochran Q Test iteration method, 15 factors were identified as the most important, with Personal Motivation ranking number one among the most important factors to consider when choosing a tourist destination.
Influence Of Cash Flow And Working Capital On Profitability And Stock Prices In Consumer Goods Industry Pratiwi, Nunur Fitri; Sipahutar, Dayan Hakim Natigor; Sudaryo, Yoyo; Sofiati, Nunung Ayu
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1766

Abstract

In the era of globalization and increasingly intense business competition, companies in various industrial sectors are required to manage their resources efficiently to achieve desired financial goals. The objective of a company is to maximize profits for its survival. Sales are one of the main operational activities of a company and a primary source of revenue. The fluctuating nature of stock prices requires an investor to understand the factors influencing their changes. Factors affecting stock price changes include financial statements and financial ratios.This study uses secondary data, namely the financial statements of Consumer Goods Industry companies in the Food and Beverages sub-sector listed on the Indonesia Stock Exchange (IDX) from 2020-2023. The sampling technique used is purposive sampling, resulting in a total sample of 14 companies. The data analysis technique used in this study is multiple linear regression analysis, preceded by classical assumption tests including normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. The results of the model fit test show that cash flow and working capital are suitable as explanatory variables for profitability.The hypothesis testing results indicate that cash flow has a positive but not significant effect on profitability, meaning that if cash flow increases, profitability tends to increase. Working capital has a negative but not significant effect on profitability, meaning that if working capital decreases, profitability will increase. The market stock price significantly moderates the relationship between cash flow and profitability, but it does not significantly moderate the relationship between working capital and profitability.
Event Study Of The New Economy Board On Abnormal Return And Trading Volume Activity Of Company Shares In The Indonesia Stock Exchange Setiawan, Agung; Sudaryo, Yoyo; Sipahutar, Dayan Hakim Natigor; Sofiati, Nunung Ayu
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1767

Abstract

The research window for this study is 11 days, which includes 5 days prior to the event, 5 days after the incident, and an estimated 14 days after the event. The type of research in this study is an event study. In this case, the independent variable (variable X) is the event of launching the New Board Economic whereas the dependent variables (variable Y) are abnormal return and trading volume activity. The research sample consists of companies listed on the new economic listing board. The companies included in the sample are GOTO, BUKA, and BELI. Hypothesis testing is done using One Sample T-Test and Paired Sample T-Test. The research results show that the significance value of abnormal return on T-5 is <0.05, whereas for other periods it is >0.05. Similarly, all periods of trading volume activity show values >0.05. This indicates that there is a significant abnormal return on T-5, or 5 days before the event of the launch of the New Economic Board. Meanwhile, in other periods, there is no significant abnormal return, and none of the periods show significant trading volume activity. In the difference test, the Sig. (2-tailed) values for both abnormal return and trading volume activity are >0.05, indicating no difference in abnormal return before and after the launch of the new economic board, as well as no difference in trading volume activity.
Analysis Of Cash Ratio (CR), Debt To Equity Ratio (DER), And Return On Equity (ROE) On Ecomonic Value Added (EVA) In Digital Banks Anindya, Sevina Hanisa; Sudaryo, Yoyo; Sipahutar, Dayan Hakim Natigor; Sofiati, Nunung Ayu; Ismail, Gurawan Dayona
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1769

Abstract

This study evaluates the performance of digital banks in Indonesia during 2020-2023 as a real form of digitalization, focusing on the effect of Cash Ratio, Debt to Equity Ratio, and Return on Equity on Economic Value Added (EVA) in digital banks. The research method used is quantitative method with descriptive and verification approaches. The data source used is secondary data with purposive sampling and the companies selected from the criteria are 7 digital bank companies for 4 periods, so that the sample used in this study is 28 samples. The data used in this study are secondary data in the form of annual reports going public on the bank company website. The analysis technique used in this research is regression with panel data using the Eviews program. The results of this study indicate that the significance value of the cash ratio t test T count -0.910149 < T table 2.05553, and a sig value of 0.3718> 0.05 means that the Cash Ratio has no effect on Economic Value Added in 7 digital bank companies. The significance value of the Debt to Equity Ratio T test shows the value of T count -2.272184> T table 2.05553, and the sig value of 0.0323 <0.05. The significance value of the Return on Equity T test shows the value of T count -0.608342 < T table 2.05553, and the sig value of 0.35487> from 0.05 means that Return on Equity has no effect on Economic Value Added in 7 digital bank companies in Indonesia.
Co-Authors agung setiawan Aldias pratama Anjasmara Anindya, Sevina Hanisa Arief Yulianto Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Diah Febriyanti Ganesha, Dicky Tri Gurawan Dayona Ismail Hamdani, Deni Ismail, Gurawan Dayona Lenggogeni, Lenggogeni Maharani, Anggi Putri Noviani, Dinda Nunung Ayu Sofiati (Efi) Nur Sumawidjaja, Riyandi Permana, Omo Pratiwi, Nunur Fitri Rama Chandra Jaya Rima Nurul Afifah Sipahutar, Putri Sion H Sofiati, Nunung Ayu Sutisna Sutisna Tjipto Sajekti Wardana, Wikrama wiwi warsiati Yoyo Sudaryo Yusron, Ulin Niam