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All Journal Sosiohumaniora JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL MANAJEMEN (EDISI ELEKTRONIK) IKRA-ITH EKONOMIKA Aptisi Transactions on Technopreneurship (ATT) Syntax Idea Dinasti International Journal of Management Science International Journal of Advanced Multidisciplinary Jurnal Sosial dan Sains Jurnal Ekbis (Ekonomi & Bisnis) Research of Economics and Business JAMARI : Jurnal Pengabdian Masyarakat Mandiri JAMARI : Jurnal Pengabdian Masyarakat Mandiri
Dayan Hakim Natigor
Universitas Jayabaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Transportation Other

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INCREASED CUSTOMER SATISFACTION USING DIGITAL MARKETING IMPLEMENTATION IN THE BANKING INDUSTRY IMAGE Nunung Ayu Sofiati (Efi); Yoyo Sudaryo; Dayan Hakim Natigor; Rama Chandra Jaya
Sosiohumaniora Vol 25, No 1 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i1.45604

Abstract

Digital technology has spread throughout the planet. The banking industry is one that is intimately tied to this technology. The National Private Business Bank (BUSN) employs a variety of digital marketing strategies. One method is to use websites and social media. This study employs a management science method to assess the importance of digital marketing in enhancing customer satisfaction and its influence on banking image. This study use descriptive research methodologies using sample of 140 respondents, with this analysis employing Chou and Bentler’s theory. Finally, the research findings indicate that Digital Marketing Implementation at BUSN has been carried out quite well; in this study, customers at BUSN are satisfied, and the Banking Image at National Private Business Banks (BUSN) has been well obtained. In this study, it is also discovered that Digital Marketing has an impact on Customer Satisfaction at National Private Business Banks (BUSN), with a magnitude of 72.7%. Furthermore, there is a 21.8% effect of Digital Marketing in this study on Banking Image at National Private Business Banks (BUSN), and it is known that there is an effect of Customer Satisfaction on Banking Image at National Private Business Banks (BUSN), with a magnitude of influence of 22.9%, there is an effect of Digital Marketing on Customer Satisfaction, and its Impact on Banking Image at National Private Business Banks (BUSN), with a simultaneous influence of 83.1%, and the remaining 16.9% is influenced by factors other than the research variables.
The Influence of Leadership Style, Communication, and Motivation on Employee Performance at Pt. Fengtay Indonesia Enterprise Rima Nurul Afifah; Gurawan Dayona Ismail; Yoyo Sudaryo; Dayan Hakim Natigor Sipahutar; Dadan Abdul Aziz Mubarok
Syntax Idea 2987-2997
Publisher : Ridwan Institute

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Abstract

This research was conducted for problems that occurred at PT. Fengtay Indonesia Ent. namely low employee performance, this is characterized by a decline in employee performance which is assessed through IPT (Individual Performance Targets) and UPT (Unit Performance Targets) never reaching the IPT and UPT targets. Then the level of employee discipline decreases. These problems must of course be addressed immediately, because employees are one of the factors that can determine the success of a company. The aspects examined in this research are leadership style, work communication, and motivation. This research uses quantitative methods with descriptive and verification approaches. In this research, quantitative methods with descriptive and verification approaches are used to test whether there is an influence of leadership style, communication and motivation on the performance of PT employees. Fengtay Indonesia Enterprise. The results of this research show that with good leadership style, work communication, motivation, employee performance will increase and achieve targets.
Analisis Perbandingan Rasio Likuiditas, Solvabilitas dan Profitabilitas PT Garuda Indonesia (Persero) TBK Sebelum dan Saat Pandemi Covid-19 Arief Yulianto; Yoyo Sudaryo; Dayan Hakim Natigor Sipahutar; Gurawan Dayona Ismail; Diah Febriyanti
Syntax Idea 3312-3321
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i7.4219

Abstract

PT Garuda Indonesia (Persero) Tbk sebagai salah satu perusahaan BUMN yang sudah terdaftar di Bursa Efek Indonesia (BEI) dituntut untuk tetap menjaga kinerja keuangannya, perusahaan yang bergerak dalam bidang transportasi khususnya transportasi udara juga dituntut untuk tetap menjaga kualitas pelayanannya kepada masyarakat karena industri penerbangan nasional memiliki potensi untuk terus berkembang, hal ini disebabkan Indonesia merupakan negara kepulauan terbesar di dunia. Posisi keuangan PT Garuda Indonesia (Persero) Tbk yang terdampak signifikan atas terjadinya pandemi Covid-19, dimana telah terjadi penurunan demand jasa angkutan udara secara signifikan sebagai dampak langsung kebijakan-kebijakan pembatasan penerbangan untuk menekan penyebaran virus Covid-19, sehingga sangat berdampak pada kondisi Laporan Keuangan pada periode 31 Desember 2020. Pendekatan penelitian yang digunakan yaitu penelitian Komparatif. Data yang digunakan dalam penelitian ini adalah data sekunder berupa laporan keuangan perusahaan periode triwulan 1-2018 sampai dengan triwulan 1-2022. Kajian ini diolah dengan paired sample t-test dengan menggunakan SPSS versi 25. Hasil riset dapat diinterpretasikan bahwa tidak ada perbedaan rasio likuiditas, solvabilitas dan profitabilitas yang signifikan sebelum dan saat pandemi Covid-19 pada PT Garuda Indonesia Tbk
The Measurement Of Financial Reporting : Earnings Management and Firm Values Sudaryo, Yoyo; Lenggogeni, Lenggogeni; Hakim NS, Dayan; Wardana, Wikrama; Permana, Omo; Lusiana Yulianti, Maria; Nur Sumawidjaja, Riyandi
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

In the span of 2014-2017, manufacturing firms situated in Indonesia's stock exchange were considered for analysis of the correlation between Earnings Management as an independent variable, Leverage, Profitability and Timeliness of Financial Reporting as a secondary dependent variable and Firm Value as a major dependent variable. The prime focus of the research was to formulate an understanding of how these variables impact the aforementioned businesses. The research questions were put to the test using Canonical Correlation Analysis as a method of data analysis. Through purposive sampling, organizations available were chosen. Over a span of 4 consecutive years, a total of 104 manufacturing companies were surveyed, sampled from 26 different establishments. In analyzing and testing the data, it was discovered that while the control variable leverage and profitability had an impact on firm value, the timeliness of financial reporting did not. However, the earnings management variables made a noteworthy impact.
The Strategy of Bandung City Department Trade and Industry to Development Small and Medium Industries Sipahutar, Dayan Hakim Natigor; Maharani, Anggi Putri
Research of Economics and Business Vol. 2 No. 1 (2024): MARCH 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/reb.v2i1.167

Abstract

This research aims to determine the influence of Marketing Strategy and Service Quality dimensions on User Satisfaction using quantitative methods and descriptive approaches. The sampling used is probability sampling, namely simple random sampling with a sample size of 100 respondents. The analysis used includes validity testing, reliability testing, classical assumption testing, multiple regression analysis, correlation coefficient, coefficient of determination, and hypothesis testing. Research results include that Marketing Strategy and Service Quality has a significant effect on User Satisfaction. Simultaneous calculation results state that Marketing Strategy and Service Quality have a positive and significant influence on User Satisfaction. Based on this analysis, DISDAGIN Bandung City designed a development strategy for Small and Medium Industries. The managerial implication of the relationship between Marketing Strategy and Service Quality dimensions on User Satisfaction is the importance of holistic management that combines these two aspects to increase user satisfaction. Managers need to focus on an in-depth understanding of user needs, developing appropriate marketing strategies, and implementing high service quality to strengthen customer loyalty and brand image.
PENGARUH BRAND IMAGE,HARGA DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PRODUKSI SOS PEMBERSIH LANTAI PADA SUPERMARKET DI KOTA CIMAHI Wiwi Warsiati; Dayan Hakim Natigor Sipahutar; Aldias pratama Anjasmara
EKBIS (Ekonomi & Bisnis) Vol 12 No 1 (2024): Juni 2024
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v12i1.1563

Abstract

Penelitian ini dilakukan pada produk SOS pembersih lantai pada supermarket di Kota Cimahi. Penelitian ini bertujuan untuk menguji seberapa besar pengaruh brand image, harga, dan promosi penjualan terhadap minat beli, secara parsial mau- pun simultan. Metode yang digunakan dalam penelitian ini adalah metode kuanti- tatif. Pengumpulan data dilakukan melalui studi pustaka dan penyebaran kuesioner kepada 100 responden. Pengambilan sample dengan Non Probabilty Sampling dengan metode Purposive Sampling. Analisis data menggunakan analisis linier ber- ganda. Hasil penelitian menunjukkan bahwa tanggapan responden brand image, harga, dapromosi penjualan dengan minat beli berada pada kategori baik. Persamaan regresi Y = 3,289 + 0,549 ????1+ 0,244 ????2+ 0,242 ????3 menunjukkan harga dan kualitas pelayanan berpengaruh positif terhadap keputusan pembelian. Hasil korelasi (R) sebesar 0,857, menunjukkan bahwa terjadi hubungan yang sangat kuat antara harga dan kualitas pelayanan terhadap keputusan pembelian. Hasil koefisien determinasi (R2), menunjukkan bahwa besarnya pengaruh brand image, harga dan promosi penjualan terhadap minat beli sebesar 86,1% dan sisanya 13,9% dipengaruhi oleh variabel yang tidak diteliti dalam model penelitian ini. Kata Kunci : Brand Image, Harga, Promosi Penjualan, dan Minat Beli
Analysis of Factors Influencing the Decision to Visit Mandalika for Domestic Tourists Sipahutar, Dayan Hakim Natigor; Yusron, Ulin Niam; Sipahutar, Putri Sion H
Dinasti International Journal of Management Science Vol. 7 No. 1 (2025): Dinasti International Journal of Management Science (September - October 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i1.5397

Abstract

The factors that influence tourists' decisions to visit the Mandalika area are crucial for tourism stakeholders in developing tourism marketing strategies in Mandalika. If tourism stakeholders can identify these factors, it will be easier to focus marketing strategy planning on consumer needs, thus increasing the likelihood of Mandalika being chosen by domestic tourists. This study aims to determine the factors influencing domestic tourists' decisions to visit the Mandalika area and to identify the most important or dominant factors influencing their decision to visit the Mandalika area. The primary objective of this research is to provide stakeholders with a foundation for developing tourism marketing strategies that align with the most important needs and desires of domestic tourists in Indonesia. This study began by listing the 24 factors most frequently considered by domestic tourists when selecting a tourist destination. Then, using the Cochran Q Test iteration method, 15 factors were identified as the most important, with Personal Motivation ranking number one among the most important factors to consider when choosing a tourist destination.
The Influence of Work Performance Assessment and Leadership Style on Employee Loyalty with Job Satisfaction as an Intervening Variable at PT. XYZ West Java Regional Head Office Bandung Ramadhani, Fadhilah Dwiputri; Jaya, Rama Chandra; Natigor, Dayan Hakim; Karamang, Ezra; Muttaqin, Ridlwan
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2154

Abstract

This study aims to determine and explain the effect of work performance assessment and leadership style on employee loyalty with job satisfaction as an intervening variable (Case study at PT. XYZ West Java Regional Head Office Bandung). This research is a quantitative study with 53 employees as a population and uses non-probability sampling techniques, so the sample size uses the entire population. The data sources used are primary data and secondary data, then processed with the help of SPSS 26.0 for windows. The results showed that there was a significant influence of 78,4% of the work performance assessment variable and leadership style on job satisfaction. And also this study shows a significant influence of 93,4% of the job satisfaction variable in mediating work performance assessment and leadership style on employee loyalty.
Analysis Of E-Service Quality Factors That Affect E-Satisfaction Dayan Hakim Natigor Sipahutar; Irdawati, Desthy Anggrainy Ramdhani
Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i4.2161

Abstract

One of the fintech applications in the field of different bank fund transfer services for free is the Flip application. There were 59% positive comments which meant that customers felt that the Flip fintech application provided satisfaction with their use, and there were 41% negative comments that some of the obstacles experienced by users were usually related to tangibles, reliability, responsiveness, empathy and assurance. This study aims to determine the effect of the dimensions of E-service Quality on E-satisfaction. The results of the respondents who received as many as 100 respondents. Data processing using SPSS v26 software. The results of the descriptive research show 1) E-satisfaction is in the good category. 2) Tangibles are in the good category. 3) Reliability is in very good category. 4) Responsiveness is in the very good category. 5) Empathy is in the very good category. 6) Assurance is in the good category. 7) Tangibles with e-satisfaction have a very weak correlation, the determination value is 3.3% and Tangibles have no effect on e-satisfaction. 8) Reliability with e-satisfaction has a weak correlation, determination value is 8.6% and Reliability has no effect on e-satisfaction. 9) Responsiveness with e-satisfaction has a weak correlation, determination value is 10.6% and Responsiveness has no effect on e-satisfaction. 10) Respondents' empathy for e-satisfaction has a weak correlation, the determination value is 5.9% and empathy has no effect on e-satisfaction. 11) Assurance with e-satisfaction has a moderate correlation, the determination value is 16.9% and Assurance has an effect on e-satisfaction. 12) Simultaneously the e-service quality variables, namely tangibles, reliability, responsiveness, empathy, and assurance, have a positive and significant influence on e-satisfaction.
Assessing the Drivers of Financial Distress in Indonesian Rattan SMEs through Digital and Financial Perspectives Sudaryo, Yoyo; Hamdani, Deni; Sofiati, Nunung Ayu; Sipahutar, Dayan Hakim Natigor; Sutisna, Sutisna
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.534

Abstract

This study's objectives are to ascertain the impact of variables that determine financial distress among Small and Medium-sized Enterprises (SMEs) during the COVID-19 pandemic and post-pandemic period, including the perception of SMS offenders, knowledge of digital marketing, and growth in net profits, as well as to offer solutions to the issues that SMEs face. In Cirebon a descriptive and verifying strategy is taken in the employment of quantitative methodologies in the research. Primary data were used. Gathering information from fieldwork and library research based on surveys distributed and previously published works on SMS's Rattan crimes registered with Cirebon's Micro & Medium Enterprises Cooperation Service. Verification statistics analysis procedures include the use of hypothetical testing with partial and simultaneous tests (f and t-test) as well as data analysis testing using double linear regression. One hundred respondents from SME victim Rattan Cirebon provided the sample data. IBM SPSS version 21.0 is the analytical program that was utilized to process the data. According to some of the research findings, financial distress is greatly impacted by the impression of SME offenders, is unaffected by knowledge of digital marketing, and is greatly impacted by an increase in net profit. Simultaneous research findings reveal that the perspective of SME offenders, comprehension of digital marketing, and growth in net profit have a noteworthy impact on financial Distress.
Co-Authors Aldias pratama Anjasmara Ardinal Djalil Arief Yulianto Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Deni Hamdani Diah Febriyanti Ekos Albar Gary Cokins Gurawan Dayona Ismail Gurawan Dayona Ismail Irdawati, Desthy Anggrainy Ramdhani Jaya, Rama Chandra Karamang, Ezra Lenggogeni, Lenggogeni Lianingsih, Laila Nina Listri Herlina Maharani, Anggi Putri Muhammad Rifqi Khoiruddin Muttaqin, Ridlwan Nunung Ayu Sofiati (Efi) Nur Sumawidjaja, Riyandi Permana, Omo Putri Sion H. Sipahutar Rama Chandra Jaya Ramadhani, Fadhilah Dwiputri Recky, Recky Rima Nurul Afifah Rudiyanto Rudiyanto, Rudiyanto Ruli Mochammad Chaerudin Sipahutar, Putri Sion H Sutisna Sutisna TAUFIK HIDAYAT Taufik Hidayat Wardana, Wikrama wiwi warsiati Yoyo Sudaryo Yoyo Sudaryo Yoyo Sudaryo Yusron, Ulin Niam