Background: The profession of gigolos, which involves providing sexual services in exchange for money and material goods, has long been seen as deviant and morally questionable. Objective: This study aims to review the mental and psychological conditions of men who work as gigolos based on the perspective of Rogers' humanistic counseling psychology theory. Method: This study uses a qualitative descriptive approach. Data collection techniques are interviews, observations, documentation studies, and audio-visual information. Data analysis is carried out by concluding to produce meaning. Results: The main factor that motivates gigolo men is economic factors. Sexual transactions with women generate money and other materials, such as giving gifts of mobile phones (cell phones), laptops, clothes, food, housing, and other goods. Gigolo men use Facebook social media to promote themselves to women. Conclusion: The solution to Rogers' humanistic counseling psychology problems regarding gigolo behavioral deviations is as follows: 1) respondents must build self-confidence to quit the gigolo profession; 2) respondents must be honest and more open about the experiences they have experienced; 3) respondents must have the responsibility to solve their problems; 4) respondents must eliminate erroneous perceptions such as fear of being poor and others; 5) Respondents must be able to accept themselves to express feelings of anger, hatred, shame, anxiety, fear, and others that the respondents initially avoided. Originality/Value: This study offers novel insights in the field of Guidance and Counseling psychology by uncovering the underlying psychological dynamics, economic motives, and social media promotion regarding deviant gigolo behavior through Carl Rogers' humanistic counseling perspective, an area that remains scarcely examined. These findings enrich existing empirical evidence and serve as a strategic reference for counselors, mental health practitioners, and social welfare institutions in developing humanistic-based therapeutic interventions, self-acceptance programs, and rehabilitation strategies for individuals seeking to leave sex work.