Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Digital Business and Marketing
Henry Stanley Mbowa
Kabale University, Kabale, Uganda
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Relationship Management and Market Performance of Micro, Small and Medium Enterprises in Wakiso District, Uganda Henry Stanley Mbowa; Marus Eton; Alice Ngele Mwazuna
Journal of Digital Business and Marketing Vol. 2 No. 1 (2026): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v2i1.3493

Abstract

Purpose: The study examined the influence of relationship management on market performance of MSMEs in Wakiso district. Research Methodology: The study employed cross-sectional design utilizing convergent/concurrent mixed methods approach. A sample of 340 respondents was determined from 2,279 employees using Yamane. Purposive and random were employed to select proprietors and employees respectively. Data was collected through interviews and questionnaires. Quantitative data was analyzed using SPSS v.16.0 and JASP whereas NVivo for qualitative Results: Results indicated that relationship management had a positive but not statistically significant effect on the market performance of MSMEs in Wakiso District (?=1.410; p>0.230). Qualitatively, results indicate that practical importance of relationship management activities is key for customer engagement and business development hance, influencing market performance. Conclusions: The study concluded that although relationship management is crucial, but alone might not influence market performance except combined with other potential marketing strategies. The study recommended that MSMEs should regularly follow-up their customers, integrate non-digital marketing strategies, and invest in relationship management. Limitations: The study employed JASP-SEM to test the moderating effect of the other variables. Thus, poor model specification might lead to underestimation and/or overestimation of the moderation effect. Therefore, this calls for a precise model specification to aid in the test, interpretation and analysis of the results. Contributions: This research provides valuable insights into the role of relationship management in MSMEs’ market performance, offering practical recommendations for integrating both digital and non-digital marketing strategies to enhance customer retention and business growth
Information Sharing and Market Performance of Micro, Small and Medium Enterprises in Wakiso District, Uganda Henry Stanley Mbowa; Marus Eton; Alice Ngele Mwazuna
Journal of Digital Business and Marketing Vol. 2 No. 1 (2026): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v2i1.3598

Abstract

Purpose: The study examined the influence of information sharing on the market performance of selected manufacturing SMEs in Wakiso district. Research Methodology: The study used a cross-sectional design with a convergent/concurrent mixed-methods approach for efficient data collection. A sample of 340 respondents was selected from 2,279 employees and proprietors using Yamane. Key informants were purposively chosen, while employees were randomly selected. Data was collected through interviews and questionnaires, with a pilot test conducted in Wakiso town council (10% sample size) showing reliability (? = 0.801) and validity (0.714). SPSS v.16.0, JASP, and NVivo were used for data analysis. Results: Information sharing had a positive but non-significant effect on the market performance of manufacturing SMEs in Wakiso District (? = 0.679; p > 0.565). Qualitatively, results revealed that information sharing plays a central role in influencing market performance. Conclusions: It is hard for the SMEs to rely on INS to improve market performance. So, SMEs must ensure that the information they provide to their customers is reliable, accurate, timely and accessible. Limitations: The study was limited to MSMEs under carpentry, metal fabrication, and concrete block in Naberu, Kyengera, and Kasangati, which limits the representation of the entire sector, especially in other districts in Uganda. Contributions: The need for MSMEs to equip managers and employees with competences in information preparation and sharing in a timely and appropriate manner customers, and results reinforce the central role of information sharing on market performance.
Co-Authors Alice Ngele Mwazuna Marus Eton