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All Journal Journal of Social, Humanity, and Education Journal of Governance and Accountability Studies Journal of Digital Business and Marketing
Marus Eton
Muni University, Arua, Uganda
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Relationship Management and Market Performance of Micro, Small and Medium Enterprises in Wakiso District, Uganda Henry Stanley Mbowa; Marus Eton; Alice Ngele Mwazuna
Journal of Digital Business and Marketing Vol. 2 No. 1 (2026): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v2i1.3493

Abstract

Purpose: The study examined the influence of relationship management on market performance of MSMEs in Wakiso district. Research Methodology: The study employed cross-sectional design utilizing convergent/concurrent mixed methods approach. A sample of 340 respondents was determined from 2,279 employees using Yamane. Purposive and random were employed to select proprietors and employees respectively. Data was collected through interviews and questionnaires. Quantitative data was analyzed using SPSS v.16.0 and JASP whereas NVivo for qualitative Results: Results indicated that relationship management had a positive but not statistically significant effect on the market performance of MSMEs in Wakiso District (?=1.410; p>0.230). Qualitatively, results indicate that practical importance of relationship management activities is key for customer engagement and business development hance, influencing market performance. Conclusions: The study concluded that although relationship management is crucial, but alone might not influence market performance except combined with other potential marketing strategies. The study recommended that MSMEs should regularly follow-up their customers, integrate non-digital marketing strategies, and invest in relationship management. Limitations: The study employed JASP-SEM to test the moderating effect of the other variables. Thus, poor model specification might lead to underestimation and/or overestimation of the moderation effect. Therefore, this calls for a precise model specification to aid in the test, interpretation and analysis of the results. Contributions: This research provides valuable insights into the role of relationship management in MSMEs’ market performance, offering practical recommendations for integrating both digital and non-digital marketing strategies to enhance customer retention and business growth
Information Sharing and Market Performance of Micro, Small and Medium Enterprises in Wakiso District, Uganda Henry Stanley Mbowa; Marus Eton; Alice Ngele Mwazuna
Journal of Digital Business and Marketing Vol. 2 No. 1 (2026): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jdbm.v2i1.3598

Abstract

Purpose: The study examined the influence of information sharing on the market performance of selected manufacturing SMEs in Wakiso district. Research Methodology: The study used a cross-sectional design with a convergent/concurrent mixed-methods approach for efficient data collection. A sample of 340 respondents was selected from 2,279 employees and proprietors using Yamane. Key informants were purposively chosen, while employees were randomly selected. Data was collected through interviews and questionnaires, with a pilot test conducted in Wakiso town council (10% sample size) showing reliability (? = 0.801) and validity (0.714). SPSS v.16.0, JASP, and NVivo were used for data analysis. Results: Information sharing had a positive but non-significant effect on the market performance of manufacturing SMEs in Wakiso District (? = 0.679; p > 0.565). Qualitatively, results revealed that information sharing plays a central role in influencing market performance. Conclusions: It is hard for the SMEs to rely on INS to improve market performance. So, SMEs must ensure that the information they provide to their customers is reliable, accurate, timely and accessible. Limitations: The study was limited to MSMEs under carpentry, metal fabrication, and concrete block in Naberu, Kyengera, and Kasangati, which limits the representation of the entire sector, especially in other districts in Uganda. Contributions: The need for MSMEs to equip managers and employees with competences in information preparation and sharing in a timely and appropriate manner customers, and results reinforce the central role of information sharing on market performance.
Financial Inclusion and Governance Challenges in Higher Education Compared, Perspectives from State Universities Marus Eton; Johnson Ocan; Jacob Godfrey Agea; Constant Okello-Obura; Fabian Mwosi; Bernard Patrick Ogwel
Journal of Social, Humanity, and Education Vol. 6 No. 2 (2026): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jshe.v6i2.3717

Abstract

Purpose: This study critically examines the widely held belief that financial inclusion and governance are essential to understanding the evolution of highly complex structures and systems within higher education. Research Methodology: This study adopted a qualitative, multifaceted approach centered on case studies and a learning analytics strategy to evaluate institutions' effectiveness in achieving intended outcomes. Results: The study revealed that inadequate government funding, weak policies, and limited stakeholder engagement have significantly affected the governance of state-owned universities. Over-reliance on dwindling donor funding has also impacted research and innovation within these institutions. Conclusions: The findings emphasize the need for improved financial management systems, better access to financial services, and policy reforms in state-owned universities to enhance governance and sustainability. Limitations: This study is limited in its exclusive focus on public universities, which may not fully capture the broader spectrum of experiences across different educational settings, such as private institutions or vocational schools. Contributions: This study contributes to the link between financial inclusion and governance in higher education institutions by offering insights that can guide policy and institutional reforms in educational settings within the country.
Boda-boda Business Activity and Socioeconomic Transformation in Wakiso District, Uganda Henry Stanley Mbowa; Marus Eton; Sylivia Byarugaba Tushabe
Journal of Governance and Accountability Studies Vol. 5 No. 2 (2025): July
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jgas.v5i2.2717

Abstract

Purpose: This study established the effect of Boda-boda Business Activity (BBA) on socioeconomic transformation in Wakiso District, Uganda. Methods: This study employed a descriptive design with quantitative and qualitative approaches. A total of 89 respondents were determined from 114 people at the boda-boda stage in Kitemu.  Questionnaires and interviews were used to collect data. The data were analyzed using SPSS to generate descriptive statistics. SEM was employed to establish the causal effect between the variables. Results: The results indicated that people joined BBA to earn a living to support their families (Mean=4.4; Std.D=0.756), due to a lack of jobs (Mean=4.07; Std.D=1.055), and ease of repairing motorbikes (Mean=3.85; Std.D=1.417). Furthermore, BBA had a significant effect on socioeconomic transformation (?=0.392; p?0.000). Conclusion: The BBA has the potential to bring substantial socioeconomic transformation, including employment creation (mean=4.0), improved mobility (mean=4.12), and stimulated local commerce (mean=3.79) in Kitemu Ward. Thus, the BBA had a positive effect on socioeconomic transformation (?=0.392, p<0.001). Limitation: The study employed a descriptive survey design on motorbike riders in Kitemu Ward, which might hinder generalization of the study findings. Thus, more studies need to be conducted using different research designs on a larger sample of boda-boda stages in Wakiso. Contributions: This study provides information to the Ministry of Work and Transport on how the boda-boda sector can be improved to enhance socioeconomic transformation in Wakiso.
Co-Authors Alice Ngele Mwazuna Bernard Patrick Ogwel Constant Okello-Obura Fabian Mwosi Henry Stanley Mbowa Henry Stanley Mbowa Jacob Godfrey Agea Johnson Ocan Sylivia Byarugaba Tushabe