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Prototype Pengembangan Sistem Pencatatan Stok Barang Dengan Teknologi RFID Masmur Tarigan; Dini Handayani
Bit (Fakultas Teknologi Informasi Universitas Budi Luhur) Vol 16, No 2 (2019): SEPTEMBER 2019
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/bit.v16i2.936

Abstract

Keakuratan data merupakan hal terpenting dalam stok barang antara jumlah fisik barang dan data yang ada haruslah sama Masalah utama dalam sistem distribusi barang salah satunya adalah stockout, overstock dan data yang tidak akurat sering menjadi permasalahan pada sistem pendistribusian barang barang keluar dan masuk yang tidak efisien.stockout terjadi ketika Persediaan banyak (over stock) merupakan pemborosan karena menyebabkan terlalu tingginya beban-beban biaya guna penyimpanan dan pemeliharaan selama penyimpanan di gudang. Disamping itu juga persediaan yang terlalu besar berarti terlalu besar juga barang modal yang menganggur dan tidak berputar. Sebaliknya kekurangan persediaan (out of stock) dapat menganggu kelancaran proses produksi sehingga ketepatan waktu pengiriman sebagaimana telah ditetapkan oleh pelanggan tidak terpenuhi yang ada sehingga pelanggan lari ke perusahaan lain. Guna mengoptimalisasi sitem pencatatan stok barang. Optimalisasi ditujukan untuk menimimalisir kesalahan kesalahan seperti overstock dan stockout tersebut. Dalam pengoptimalisaian system pencatatan stok barang ini menggunakan teknologi Radio Frequency Indentification (RFID), teknologi RFID ini memberikan informasi data yang lebih akurat, efisien dan spesifik.
PERAN MEDIASI REPUTASI RUMAH SAKIT PADA PENGARUH RELATIONSHIP MARKETING,PERSEPSI NILAI, DAN INOVASI TERHADAP ELECTRONIC WORD OF MOUTH Indah Kurniawati; Dini Handayani; Erry Yudhya Mulyani
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/fqtgfj02

Abstract

This study aims to analyze the influence of relationship marketing, perceived value, and service innovation on electronic word of mouth (eWOM) with hospital reputation as a mediating variable at Tzu Chi Hospital PIK. This study used a quantitative approach with a survey distributed to 200 patients. Data were analyzed using SEM-AMOS to test the relationship between variables, and the Three-Box Method to map variable performance based on respondents' perception indices. The results showed that simultaneously, relationship marketing, perceived value, and service innovation, through hospital reputation, had a positive and significant effect on eWOM. Partially, relationship marketing, perceived value, and service innovation had a significant positive effect on eWOM. Relationship marketing and service innovation had a positive and significant effect on hospital reputation, while perceived value had no effect. Hospital reputation also had a significant positive effect on eWOM but did not mediate the relationship between the variables. These findings suggest that patient eWOM is influenced by factors other than those in the research model. The Three-Box Method results showed that all variables were in the high category, although several indicators still had relatively low scores. This study implies that eWOM in the healthcare sector is not only influenced by relationships, values, and service innovation, but also by other factors such as patient emotional experiences, personal interactions, and the quality of digital communication.
Patient Experience sebagai Mediator pada Pengaruh Servicescape dan Word of Mouth terhadap Brand Loyalty Pasien Rawat Jalan Fitria Damayanti; Dini Handayani; Intan Silviana Mustikawati
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i3.2373

Abstract

Outpatients at the Merial Tower of Pelni Hospital exhibit relatively high satisfaction levels; however, preliminary studies indicate that patient brand loyalty remains suboptimal. This study aims to analyze the influence of servicescape and word-of-mouth on brand loyalty, with patient experience serving as a mediating variable among outpatients at the Merial Tower of Pelni Hospital. A quantitative causal research design was employed, utilizing Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis via SmartPLS 4.0. The study population consisted of 882 outpatients and general patients visiting between February and April 2026. A sample of 92 respondents was determined using Slovin's formula with a 10% margin of error. Data collection utilized a 1–4 Likert scale. The results indicate that servicescape does not directly influence brand loyalty, whereas word-of-mouth has a positive and significant effect on brand loyalty. Patient experience also has a positive and significant impact on brand loyalty. Furthermore, both servicescape and word-of-mouth positively and significantly influence patient experience. Patient experience mediates the effect of servicescape on brand loyalty but does not mediate the effect of word-of-mouth on brand loyalty. The findings suggest that patient experience is a crucial mechanism for translating the quality of the physical environment into patient loyalty, while word-of-mouth exerts a more dominant direct influence on brand loyalty.