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All Journal Al-Kharaj: Journal of Islamic Economic and Business Bharasumba Jurnal Multidispliner
Yoga Ramadhani
Universitas Brawijaya
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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International Business Strategy of Indonesian Ethnic Fast Food: A PESTLE Analysis for Ayam Geprek Sa’i Expansion into the United Arab Emirates Gertha Maria Gultom; Bintang Corvi Diphda; Theofani Trudy; Talitha Salsabila Putri G; Putri Alyaa Safira; Yoga Ramadhani; Husniyatul Hafidzah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9323

Abstract

This research aims to analyze the macro-environmental factors of the United Arab Emirates (UAE) using the PESTLE framework to evaluate the expansion feasibility of PT Ukhuwah Berkah Semesta’s brand, Ayam Geprek Sa'i. Employing a qualitative descriptive research design with a strategic case study approach, the study retrieves high-fidelity secondary data from credible international instruments, including the World Bank’s World Governance Indicators and the Corruption Perceptions Index. The findings reveal that the UAE offers a highly stable political environment with exceptional government effectiveness and low corruption. Economically, the UAE is a mostly free market with high purchasing power and a robust network of over 20 Comprehensive Economic Partnership Agreements (CEPAs), including with Indonesia. While the technological infrastructure is world-class, social and legal factors require meticulous alignment due to collectivist cultural values and mandatory Halal standardization policies. The results suggest that Indonesian SMEs should adopt a transnational strategy, balancing global operational standards with high local responsiveness to religious norms. Future studies should move beyond macro-environmental scanning to conduct empirical consumer perception research to further refine menu localization for the UAE's diverse expatriate population.
ANALISIS GEOSTRATEGI AFRIKA SELATAN SEBAGAI REGIONAL POWER DALAM KERANGKA UBUNTU DIPLOMACY TERHADAP REPUBLIK DEMOKRATIK KONGO Bintang Corvi Diphda; Alia Rahma Putri Sinaga; Putri Alyaa Safira; Gertha Maria Gultom; Yoga Ramadhani; Angelique Kishiola Prima Foraihmbarasi
Jurnal Multidisipliner Bharasumba Vol 5 No 01 (2026): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v5i01.2094

Abstract

This article examines South Africa’s geostrategy as a regional power through Ubuntu Diplomacy toward the Democratic Republic of Congo (DRC) from 2011 to 2022. It aims to explain how South Africa’s stable border orientation enabled power projection to a non-neighbouring state and how Ubuntu Diplomacy framed this process. The study uses a case study design. Using Jakub J. Grygiel’s geostrategy framework, the analysis first assesses South Africa’s state borders and border pressure, then maps power projection in the DRC across diplomatic-political, military, and economic instruments. The findings show that relatively stable borders reduced defensive constraints and facilitated long-range power projection, while Ubuntu Diplomacy provided normative justification for these policy choices.
Co-Authors Alia Rahma Putri Sinaga Angelique Kishiola Prima Foraihmbarasi Bintang Corvi Diphda Bintang Corvi Diphda Gertha Maria Gultom Gertha Maria Gultom Husniyatul Hafidzah Putri Alyaa Safira Talitha Salsabila Putri G Theofani Trudy