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All Journal Al-Kharaj: Journal of Islamic Economic and Business Journal of Business, Social, Management, and Technology
Ronaldus Ledo
Universitas Islam Malang
Astronomy Computer Science & IT Economics, Econometrics & Finance Health Professions Social Sciences

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The Effect Of Environmental And Social Factors On The Interest In Purchasing Green Products Among Generation Z In Malang City Through Green Trust As A Mediating Variable Ronaldus Ledo; Abdul Khodir Djaelani; Ahmad Subhan Mahardani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9931

Abstract

The purpose of this study is to analyze the influence of environmental knowledge, environmental awareness, and social norms on the intention to purchase green products and how the mediation role of green trust as an intermediary relationship between three independent variables on the intention to purchase green products of generation Z in Malang City. The research method uses quantitative descriptive with data collection from direct questionnaire distribution and Google Form to generation Z Malang City aged 17-27 years. The sampling technique is purposive sampling with a total of 147 respondents. The data analysis technique uses PLS-SEM with the help of the SmartPLS 4.0 application. The results of this study indicate that environmental awareness and social norms have a positive influence on green trust, while environmental knowledge does not show a significant influence. Environmental knowledge, environmental awareness, and green trust have a positive influence on the intention to purchase green products, while social norms do not show a significant influence. Green trust mediates the influence of environmental awareness and social norms on the intention to purchase green products, but not on environmental knowledge. Novelty: Highlighting the mediation of green trust on social norms, enriches the TPB model. Practical implications: The Malang Government implements social media-based PLH to increase the green trust of Gen Z; Green businesses integrate social norms via influencers to encourage purchases of eco-friendly packaging and reduce urban waste.
ANALISIS KELAYAKAN INVESTASI MENGGUNAKAN METODE NPV, IRR, PI, DAN PAYBACK PERIOD PADA UMKM Ronaldus Ledo
Journal of Business, Social, Management, and Technology Vol. 2 No. 2 (2026): June 2026
Publisher : CV. Dhanesa Nusantara Research Publishing

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Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan investasi pada UMKM Duo Putra menggunakan metode Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), dan Payback Period (PP). Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif. Data diperoleh melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis menggunakan metode capital budgeting. Hasil penelitian menunjukkan bahwa nilai NPV sebesar Rp49.800.000, IRR sebesar 17,42%, PI sebesar 1,20, dan Payback Period selama 3,19 tahun. Hasil tersebut menunjukkan bahwa seluruh indikator memenuhi kriteria kelayakan investasi, sehingga investasi pada UMKM Duo Putra dinyatakan layak untuk direalisasikan. Penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pelaku UMKM dalam mengambil keputusan investasi secara lebih objektif dan efisien
Co-Authors Abdul Khodir Djaelani Mahardani, Ahmad Subhan