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All Journal Al-Kharaj: Journal of Islamic Economic and Business
Abdul Khodir Djaelani
Universitas Islam Malang
Economics, Econometrics & Finance

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The Effect Of Environmental And Social Factors On The Interest In Purchasing Green Products Among Generation Z In Malang City Through Green Trust As A Mediating Variable Ronaldus Ledo; Abdul Khodir Djaelani; Ahmad Subhan Mahardani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9931

Abstract

The purpose of this study is to analyze the influence of environmental knowledge, environmental awareness, and social norms on the intention to purchase green products and how the mediation role of green trust as an intermediary relationship between three independent variables on the intention to purchase green products of generation Z in Malang City. The research method uses quantitative descriptive with data collection from direct questionnaire distribution and Google Form to generation Z Malang City aged 17-27 years. The sampling technique is purposive sampling with a total of 147 respondents. The data analysis technique uses PLS-SEM with the help of the SmartPLS 4.0 application. The results of this study indicate that environmental awareness and social norms have a positive influence on green trust, while environmental knowledge does not show a significant influence. Environmental knowledge, environmental awareness, and green trust have a positive influence on the intention to purchase green products, while social norms do not show a significant influence. Green trust mediates the influence of environmental awareness and social norms on the intention to purchase green products, but not on environmental knowledge. Novelty: Highlighting the mediation of green trust on social norms, enriches the TPB model. Practical implications: The Malang Government implements social media-based PLH to increase the green trust of Gen Z; Green businesses integrate social norms via influencers to encourage purchases of eco-friendly packaging and reduce urban waste.
The Role of Brand Trust in Mediating the Influence of Brand Image and Product Quality on Consumer Loyalty of Honda Motorcycles in Malang City Haifatul Hasanah; Abdul Khodir Djaelani; Ahmad Subhan Mahardani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.12592

Abstract

This study aims to analyze the influence of brand image and product quality on consumer loyalty of Honda motorcycles through brand trust as a mediating variable on Honda motorcycle users in Malang City. The study uses a quantitative approach with a survey method. Data were collected through distributing questionnaires to Honda motorcycle consumers in Malang City and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS. The results show that brand image has a positive and significant effect on consumer loyalty. Product quality has a positive and significant effect on consumer loyalty . Brand trust is not proven to mediate the influence of brand image on consumer loyalty. Meanwhile Brand trust has been shown to mediate product quality on consumer loyalty . Honda consumer loyalty is not only influenced by directly by brand image and product quality, but product quality can also increase consumer loyalty through brand trust.
Co-Authors Haifatul Hasanah Mahardani, Ahmad Subhan Ronaldus Ledo