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All Journal Jurnal Ilmiah Raflesia Akuntansi
Epehulisa Br Ginting
STIE Pembangunan Tanjung Pinang
Economics, Econometrics & Finance

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Penerapan Teknologi Berbasis Sistem Informasi Terhadap Penggunaan Transaksi Pembayaran QRIS Dalam Meningkatkan Efisiensi Operasional Shella Shella; Elisa Elisa; Epehulisa Br Ginting; Everlin Everlin; Nosperiani Halawa; Shelia Shelia; Zona Kharisma Sinta
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 1 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i1.823

Abstract

This study aims to analyze the opportunities and challenges in implementing QRIS as a digital payment method for MSMEs in Tepi Laut Tanjungpinang. With the increasing trend of cashless transactions, this research explores the benefits, obstacles, and optimization strategies for QRIS adoption among small and medium enterprises. The research method used is a qualitative approach through direct observation and interviews with several MSMEs that have adopted QRIS, such as Pisang Kembung Viral, Es Jeruk Kiamboy, MK Dimsum, Teh Tarik Malaysia Brother, and Corndog Tarik Lumer. The phenomenon underlying this research is the rising adoption of digital payments among MSMEs, which still faces various challenges, such as customer preference for cash and technical transaction issues. The findings indicate that QRIS offers multiple benefits for MSMEs, particularly in enhancing operational efficiency, speeding up transactions, and facilitating financial record-keeping. However, challenges persist, including technical constraints and administrative fees that may reduce business profits. The conclusion of this study highlights the importance of customer education, selecting QRIS service providers with lower administrative costs, and improving infrastructure to ensure smooth digital transactions. As recommendations, MSMEs are encouraged to actively promote QRIS usage among customers, collaborate with digital financial service providers, and leverage social media to expand cashless transactions.
Peran Dan Praktik Artifical Intelligence Dalam Efisien Promosi Rezario Febrianta Chandra; Ade Nur Saleha; Ahwe Eliza Nanda; Epehulisa Br Ginting; Maria Meisien; Mutia Dwi Ananda; Nur Aini
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 1 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i1.825

Abstract

Artificial Intelligence (AI) has become a crucial technology in enhancing promotional efficiency in marketing. This study aims to analyze the role and practices of AI in promotional strategies using a qualitative method with a literature review approach. This method was chosen to examine various academic sources, journals, and previous research to gain a deeper understanding of AI implementation in marketing strategies. The findings indicate that AI plays a role in automating marketing, analyzing customer behavior, and improving audience targeting accuracy. Various AI practices in promotions include the use of machine learning algorithms, AI-powered chatbots, and big data analytics, enabling businesses to provide more personalized customer experiences and increase sales conversion. Additionally, AI supports promotional efficiency through more precise market segmentation, content personalization, and predictive analysis, helping companies develop more effective marketing strategies. Despite its numerous benefits, AI implementation also faces challenges such as data privacy issues, ethical concerns, and technological infrastructure limitations in some businesses. Therefore, this study recommends more optimal AI adaptation strategies to ensure its effective utilization in enhancing promotional efficiency and business competitiveness.
Co-Authors Ade Nur Saleha Ahwe Eliza Nanda Elisa Elisa Everlin Everlin Maria Meisien Mutia Dwi Ananda Nosperiani Halawa Nur Aini Rezario Febrianta Chandra Shelia Shelia Shella Shella Zona Kharisma Sinta