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All Journal Jurnal Ilmiah Raflesia Akuntansi
Rezario Febrianta Chandra
STIE Pembangunan Tanjung Pinang
Economics, Econometrics & Finance

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Peran Dan Praktik Artifical Intelligence Dalam Efisien Promosi Rezario Febrianta Chandra; Ade Nur Saleha; Ahwe Eliza Nanda; Epehulisa Br Ginting; Maria Meisien; Mutia Dwi Ananda; Nur Aini
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 1 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i1.825

Abstract

Artificial Intelligence (AI) has become a crucial technology in enhancing promotional efficiency in marketing. This study aims to analyze the role and practices of AI in promotional strategies using a qualitative method with a literature review approach. This method was chosen to examine various academic sources, journals, and previous research to gain a deeper understanding of AI implementation in marketing strategies. The findings indicate that AI plays a role in automating marketing, analyzing customer behavior, and improving audience targeting accuracy. Various AI practices in promotions include the use of machine learning algorithms, AI-powered chatbots, and big data analytics, enabling businesses to provide more personalized customer experiences and increase sales conversion. Additionally, AI supports promotional efficiency through more precise market segmentation, content personalization, and predictive analysis, helping companies develop more effective marketing strategies. Despite its numerous benefits, AI implementation also faces challenges such as data privacy issues, ethical concerns, and technological infrastructure limitations in some businesses. Therefore, this study recommends more optimal AI adaptation strategies to ensure its effective utilization in enhancing promotional efficiency and business competitiveness.
Pengaruh Pendapatan dan Roa Terhadap Keputusan Investasi Mahasiswa STIE Pembangunan Tanjungpinang Putri Dwi Novrina; Vanisa Meifari; Novi Chandra Saputra; Rezario Febrianta Chandra
Jurnal Ilmiah Raflesia Akuntansi Vol. 12 No. 1 (2026): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v12i1.1229

Abstract

Penelitian ini bertujuan untuk mengalisis seberapa besar pengaruh pendapatan dan Return on Assets (ROA) terhadap keputusan investasi di mahasiswa STIE Pembangunan di Kota Tanjungpinang. Metode pengumpulan data dilakukan dengan kuesioner sebanyak 100 responden dan teknik simple random sampling. Metode analisis kuantitatif dengan menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa pendapatan berpengaruh signifikan terhadap keputusan investasi mahasiswa, sedangkan ROA tidak berpengaruh signifikan. Secara simultan, pendapatan dan ROA berpengaruh terhadap keputusan investasi. Nilai koefisien determinasi menunjukkan bahwa variabel independen mampu menjelaskan sebagian besar variasi keputusan investasi.Kesimpulan dari penelitian ini adalah bahwa faktor pendapatan menjadi pertimbangan utama dalam keputusan investasi mahasiswa, sementara ROA belum menjadi acuan utama karena keterbatasan pemahaman terhadap analisis fundamental. Kata kunci: Pendapatan, ROA, Keputusan Investasi, Mahasiswa
Co-Authors Ade Nur Saleha Ahwe Eliza Nanda Epehulisa Br Ginting Maria Meisien Mutia Dwi Ananda Novi Chandra Saputra Nur Aini Putri Dwi Novrina Vanisa Meifari