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All Journal Jurnal Ilmiah Raflesia Akuntansi
Zona Kharisma Sinta
STIE Pembangunan Tanjung Pinang
Economics, Econometrics & Finance

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Penerapan Teknologi Berbasis Sistem Informasi Terhadap Penggunaan Transaksi Pembayaran QRIS Dalam Meningkatkan Efisiensi Operasional Shella Shella; Elisa Elisa; Epehulisa Br Ginting; Everlin Everlin; Nosperiani Halawa; Shelia Shelia; Zona Kharisma Sinta
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 1 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i1.823

Abstract

This study aims to analyze the opportunities and challenges in implementing QRIS as a digital payment method for MSMEs in Tepi Laut Tanjungpinang. With the increasing trend of cashless transactions, this research explores the benefits, obstacles, and optimization strategies for QRIS adoption among small and medium enterprises. The research method used is a qualitative approach through direct observation and interviews with several MSMEs that have adopted QRIS, such as Pisang Kembung Viral, Es Jeruk Kiamboy, MK Dimsum, Teh Tarik Malaysia Brother, and Corndog Tarik Lumer. The phenomenon underlying this research is the rising adoption of digital payments among MSMEs, which still faces various challenges, such as customer preference for cash and technical transaction issues. The findings indicate that QRIS offers multiple benefits for MSMEs, particularly in enhancing operational efficiency, speeding up transactions, and facilitating financial record-keeping. However, challenges persist, including technical constraints and administrative fees that may reduce business profits. The conclusion of this study highlights the importance of customer education, selecting QRIS service providers with lower administrative costs, and improving infrastructure to ensure smooth digital transactions. As recommendations, MSMEs are encouraged to actively promote QRIS usage among customers, collaborate with digital financial service providers, and leverage social media to expand cashless transactions.
Analisis Peran Platform Digital Dalam Meningkatkan Strategi Pemasaran Dan Penjualan UMKM Di Tepi Laut Tanjungpinang Shella Shella; Elisa; Everlin Everlin; Shelia Shelia; Zona Kharisma Sinta
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 1 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i1.834

Abstract

— This study aims to analyze the role of digital platforms in enhancing marketing strategies and sales of MSMEs in Tepi Laut Tanjungpinang. The research employs a qualitative method with a direct interview approach. The study focuses on five MSMEs: Pisang Kembung Viral, Corndog Tarik Lumer, MK Dimsum, Teh Tarik Malaysia Brother, and Es Jeruk Kiamboy. Interviews were conducted on March 2, 2025, to gather insights into digital marketing strategies and the adoption of digital payment systems, particularly QRIS. The findings indicate that most MSMEs have utilized social media platforms like Instagram, but their usage remains limited. Some MSMEs have adopted QRIS, yet its effectiveness varies depending on customer habits in conducting cashless transactions. The study concludes that digital platforms hold significant potential for improving marketing and sales performance among MSMEs. However, more optimal strategies are needed to maximize their utilization. MSMEs should actively manage social media, enhance customer awareness of digital payments, and collaborate with online food delivery platforms to expand market reach.
Co-Authors Elisa Elisa Elisa Epehulisa Br Ginting Everlin Everlin Nosperiani Halawa Shelia Shelia Shella Shella Shella Shella