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All Journal Jurnal Ilmiah Raflesia Akuntansi
Hendi Gunawan
STIE Pembangunan Tanjung Pinang
Economics, Econometrics & Finance

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Peran Pemerintah dan Manajemen Pemasaran Terhadap Keberlanjutan Usaha Mikro, Kecil dan Menengah UMKM Di Tepi Laut Tanjungpinang Putri Dwi Novrina; Gusman; Ahwe Eliza Nanda; Arianto Saputra Daeli; Handoko Handoko; Hendi Gunawan; Jeksen Jeksen; Michael Fernando
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 1 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i1.830

Abstract

Seaside MSMEs in Tanjungpinang Kota District are more than just a place to shop. There, visitors can enjoy various amusement rides and musical performances that attract the attention of local people and tourists. The development of MSMEs cannot be separated from the support of the government, and the sustainability of MSMEs must be realized in order to increase state income, but for the sustainability of MSMEs it must also be supported by MSME actors in how they must maintain their business so that liquidation does not occur. This research uses descriptive qualitative methods by clarifying roles and others to obtain interview results by the sea. The government is tasked with establishing clear policies, MSMEs that open on the Tanjung Pinang waterfront must apply for permits, obtain stalls for free, and utilize existing facilities in the form of electricity, lighting and cleaning facilities. Electricity use for MSMEs depends on how many lamps are used, owners of electric cars which are usually rented to customers have experienced a separate increase in electricity rates. The use of electricity in MSMEs depends on how much electricity they use, one of which is the usual electric car business. Marketing management is still in line with what has been stated by Barnlund Johannessen, namely interpersonal communication, the reputation of MSME actors is an attraction because the food that MSME actors sell is of high quality, the length of time the activity lasts.
Peluang Dan Tantangan UMKM Dalam Pemanfaatan QRIS Gusman Gusman; Arianto Saputra Daeli; Hendi Gunawan; Jeksen Jeksen; Michael Fernando
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 1 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i1.836

Abstract

The development of digital technology, especially in the financial sector, has brought significant changes to the way transactions are carried out, especially in the Micro, Small and Medium Enterprises (MSME) sector in Indonesia. QRIS (Quick Response Code Indonesian Standard) is here as a solution to facilitate non-cash payments, which were previously limited for many MSME players. This research aims to explore the opportunities and challenges faced by MSMEs in implementing QRIS as a digital payment method. The research method used is a qualitative approach with literature study, utilizing data from journals and scientific articles related to financial technology and digitalization of MSMEs. The research results show that QRIS provides a great opportunity for MSMEs to increase financial inclusion, expand markets and increase operational efficiency. However, the challenges faced by MSMEs in adopting QRIS include a lack of technological understanding, limited internet infrastructure, high technology integration costs, and digital transaction security issues. This research also provides several suggestions for optimizing the use of QRIS, including through educational campaigns, collaboration with digital platforms, increasing transaction security, access to financing, as well as regular monitoring and evaluation. With these steps, QRIS is expected to accelerate digital transformation in the MSME sector and encourage more inclusive digital economic growth in Indonesia.
Co-Authors Ahwe Eliza Nanda Arianto Saputra Daeli Arianto Saputra Daeli Gusman Gusman Gusman Handoko Handoko Jeksen Jeksen Michael Fernando Putri Dwi Novrina