Putri Dwi Novrina
STIE Pembangunan Tanjung Pinang

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Peran Pemerintah dan Manajemen Pemasaran Terhadap Keberlanjutan Usaha Mikro, Kecil dan Menengah UMKM Di Tepi Laut Tanjungpinang Putri Dwi Novrina; Gusman; Ahwe Eliza Nanda; Arianto Saputra Daeli; Handoko Handoko; Hendi Gunawan; Jeksen Jeksen; Michael Fernando
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 1 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i1.830

Abstract

Seaside MSMEs in Tanjungpinang Kota District are more than just a place to shop. There, visitors can enjoy various amusement rides and musical performances that attract the attention of local people and tourists. The development of MSMEs cannot be separated from the support of the government, and the sustainability of MSMEs must be realized in order to increase state income, but for the sustainability of MSMEs it must also be supported by MSME actors in how they must maintain their business so that liquidation does not occur. This research uses descriptive qualitative methods by clarifying roles and others to obtain interview results by the sea. The government is tasked with establishing clear policies, MSMEs that open on the Tanjung Pinang waterfront must apply for permits, obtain stalls for free, and utilize existing facilities in the form of electricity, lighting and cleaning facilities. Electricity use for MSMEs depends on how many lamps are used, owners of electric cars which are usually rented to customers have experienced a separate increase in electricity rates. The use of electricity in MSMEs depends on how much electricity they use, one of which is the usual electric car business. Marketing management is still in line with what has been stated by Barnlund Johannessen, namely interpersonal communication, the reputation of MSME actors is an attraction because the food that MSME actors sell is of high quality, the length of time the activity lasts.
Pengaruh Pendapatan dan Roa Terhadap Keputusan Investasi Mahasiswa STIE Pembangunan Tanjungpinang Putri Dwi Novrina; Vanisa Meifari; Novi Chandra Saputra; Rezario Febrianta Chandra
Jurnal Ilmiah Raflesia Akuntansi Vol. 12 No. 1 (2026): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v12i1.1229

Abstract

Penelitian ini bertujuan untuk mengalisis seberapa besar pengaruh pendapatan dan Return on Assets (ROA) terhadap keputusan investasi di mahasiswa STIE Pembangunan di Kota Tanjungpinang. Metode pengumpulan data dilakukan dengan kuesioner sebanyak 100 responden dan teknik simple random sampling. Metode analisis kuantitatif dengan menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa pendapatan berpengaruh signifikan terhadap keputusan investasi mahasiswa, sedangkan ROA tidak berpengaruh signifikan. Secara simultan, pendapatan dan ROA berpengaruh terhadap keputusan investasi. Nilai koefisien determinasi menunjukkan bahwa variabel independen mampu menjelaskan sebagian besar variasi keputusan investasi.Kesimpulan dari penelitian ini adalah bahwa faktor pendapatan menjadi pertimbangan utama dalam keputusan investasi mahasiswa, sementara ROA belum menjadi acuan utama karena keterbatasan pemahaman terhadap analisis fundamental. Kata kunci: Pendapatan, ROA, Keputusan Investasi, Mahasiswa
ANALISIS DAMPAK KELEMAHAN SISTEM INFORMASI DAN PENGENDALIAN INTERNAL PADA LEMBAGA KEUANGAN : Studi Kasus PD BPR Bestari Tanjungpinang Sekar Melati; Putri Dwi Novrina; Diva Aulia Septiana; Mira Mira; Miltha Amelia Sari
RJABM (Research Journal of Accounting and Business Management) Vol 9, No 2 (2025)
Publisher : LPPM University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/rjabm.v9i2.8729

Abstract

Financial institutions play an important role in the economy, providing services that support financial transactions and investments, one of which is PD BPR Bestari Tanjungpinang, behind its very important role, it can experience fraud. Fraud is an act of deception or fraud carried out with the intention of benefiting oneself or harming others, this study was conducted to analyze the impact of weaknesses in information systems and internal controls at PD BPR Bestari Tanjungpinang, and to examine how these factors contribute to financial losses and operational disruptions and how to improve internal control using qualitative research methods with a case study approach and literature study. The results of the study revealed that weak separation of duties, internal supervision, and information system security contributed greatly to corrupt practices carried out systematically by bank management and employees. This study emphasizes the importance of strengthening internal control, increasing external supervision, and ethics education for all employees to prevent fraud from recurring in the future.