Claim Missing Document
Check
Articles

Found 2 Documents
Search

Gen Z Impulse Buying behavior : The Moderating Role of UI/UX Revival Xavier Iskandar; Putu Irma Yunita
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 2 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i2.878

Abstract

This study explores the dynamics of promotion, price, positive emotion, and impulse buying within the environment of TikTok Shop, focusing particularly on how these marketing and psychological factors interact in a social commerce setting. The research also investigates the role of UI/UX as a potential moderating variable in these relationships. Using a quantitative design and analyzed through the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach, the study evaluates both direct and mediated pathways among the constructs. The discussion emphasizes how promotional exposure, pricing perceptions, and emotional responses shape consumer behavior, and how UI/UX is conceptually positioned to influence these effects. Through analytical interpretation, the study highlights the theoretical and practical contributions of examining impulse buying in rapidly growing social commerce platforms, offering a deeper understanding of the mechanisms through which marketing stimuli and user experience may interact
Leading in Team Fragmentation: Examining Leadership Strategies in Multi-Sector Organizations Structures in Indonesia Ida Ayu Dwi Purnami; Putu Irma Yunita; Luh Putu Mahyuni
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5490

Abstract

Team fragmentation in multitasking organizations challenges coordination and communication. This study aims to analyze leadership strategies for addressing team fragmentation in multitasking organizations in Indonesia, particularly in the logistics, manufacturing, and medical technology sectors. This study employed a qualitative multiple-case study using interviews, observations, and documentation to examine adaptive leadership, distributed leadership, and organizational development practices. The results indicate that adaptive leadership plays a crucial role in creating a sense of psychological safety, communicating change clearly, maintaining emotional stability, and strengthening team connectedness. Role distribution patterns in multitasking teams are flexible, collective, and contextual, according to the sector’s characteristics. In logistics, role distribution is supported by cross-functional coordination, formal documentation, shared Key Performance Indicators (KPIs), and regular meetings. Manufacturing relies on cross-unit collaboration, Standard Operating Procedures (SOPs), briefings, and target monitoring, while medical technology adopts project-based collaboration across specialties supported by training, project reviews, and feedback mechanisms. Organizational development principles are applied through development interventions, organizational evaluations, changes in intentions, and improvements to coordination mechanisms. This study extends Adaptive Leadership Theory by demonstrating that adaptive leadership and distributed leadership operate as complementary mechanisms rather than independent leadership approaches in fragmented multitasking organizations.