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Gunawan Gunawan
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Identity at Your Fingertips: The Erosion of Sundanese Culture in the Unstoppable Flow of Digitalization Gunawan Gunawan; Jajang Hendar Hendrawan; Feni Awati Darmana
Global Education Journal Vol. 4 No. 1 (2026): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.1318

Abstract

Digitalization has become a transformative force that has fundamentally changed the social, cultural, and educational patterns of modern society. In Indonesia, particularly among the Sundanese people, the massive wave of digitalization poses a serious challenge in the form of erosion of local cultural identity due to the dominance of a homogeneous and instant global culture. This phenomenon has a significant impact on the younger generation who grow up in a digital ecosystem and are potentially experiencing cultural identity disorientation. This study aims to analyze digitalization as an accelerating factor in the erosion of Sundanese cultural identity and to examine the strategic role of education in preserving and revitalizing this cultural identity in the digital age. The research method used is a qualitative approach with a library research study through the analysis of various scientific sources, educational policy documents, and statistical data related to digitalization and culture. The results of the study show that the high penetration of the internet and the dominance of global digital culture accelerate the erosion of the Sundanese language, values of collectivism, and local wisdom among the younger generation. Education has a central role as the last bastion in preserving cultural identity through the integration of local values into the curriculum, particularly through the Merdeka Curriculum and the Pancasila Student Profile Strengthening Project. The creative and ethical use of digital technology based on local wisdom has proven to be an important strategy for shaping a digitally literate generation that is also deeply rooted in culture, because a great nation is one that is able to preserve and nurture its culture amid changing times.
REVALORISASI IDENTITAS LOKAL MELALUI FESTIVAL CIREUNDEU 2025: ANALISIS TUJUH UNSUR KEBUDAYAAN UNIVERSAL Gunawan Gunawan; Jajang Hendar Hendrawan Jajang Hendar Hendrawan; Feni Awati Darmana Feni Awati Darmana; Sandra Septian W.t Sandra Septian W.t; Azhar Nuriyanti Azhar Nuriyanti; Aulianissa Ramadhani Aulianissa Ramadhani; Agam Muhamad Firdaus Agam Muhamad Firdaus; Fauzan Fadhillah Fauzan Fadhillah
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i3.17283

Abstract

Penyelenggaraan festival budaya merupakan salah satu strategi krusial dalam menjaga keberlangsungan identitas lokal di tengah arus globalisasi. Penelitian ini bertujuan untuk menganalisis representasi kebudayaan pada Festival Cirendeu 2025 melalui kerangka tujuh unsur kebudayaan universal menurut Koentjaraningrat. Metode yang digunakan adalah kualitatif deskriptif melalui observasi lapangan, dokumentasi, dan analisis teori. Hasil penelitian menunjukkan bahwa Festival Cirendeu 2025 berhasil mengintegrasikan unsur bahasa, sistem pengetahuan, organisasi sosial, peralatan hidup, mata pencaharian, religi, dan kesenian sebagai satu kesatuan sistem budaya yang dinamis. Festival ini berfungsi tidak hanya sebagai ruang ekspresi estetika, tetapi juga sebagai media edukasi, penguatan solidaritas sosial, dan penggerak ekonomi kreatif berbasis kearifan lokal.
Co-Authors Agam Muhamad Firdaus Agam Muhamad Firdaus Aulianissa Ramadhani Aulianissa Ramadhani Azhar Nuriyanti Azhar Nuriyanti Fauzan Fadhillah Fauzan Fadhillah Feni Awati Darmana Feni Awati Darmana Feni Awati Darmana Jajang Hendar Hendrawan Jajang Hendar Hendrawan Jajang Hendar Hendrawan Sandra Septian W.t Sandra Septian W.t