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All Journal Brilliance: Research of Artificial Intelligence
Yuliadi Yuliadi
Universitas Teknologi Sumbawa, Indonesia
Decision Sciences, Operations Research & Management Mathematics Other

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E-commerce as Marketing Media for Ruminant Feed and UMKM Craft Products Poto Village, Sumbawa Andri Putraedi; Imam Munandar; Koko Hermanto; Yuliadi Yuliadi; M. Julkarnain; Yunari. W; Juniardi Akhir Putra
Brilliance: Research of Artificial Intelligence Vol. 5 No. 2 (2025): Brilliance: Research of Artificial Intelligence, Article Research November 2025
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v5i2.6679

Abstract

This study aims to design, develop, and test an e-commerce prototype as a digital marketing medium for ruminant animal feed products and micro, small, and medium enterprise (MSME) crafts in Poto Village, Sumbawa Regency. Local business actors in this area generally face two main challenges: limited access to broader markets and the lack of optimal utilization of digital technology for product promotion and sales. The study employed a qualitative research method to address these issues with data collected through observation, interviews, questionnaires, and literature studies. The developed e-commerce platform was then tested to evaluate its effectiveness and usability. The results show that the platform contributes positively by expanding the marketing reach of local products, increasing their competitiveness, and simplifying the transaction process. In addition, users expressed favorable responses to the simple interface, the clarity of product display, and the integrated communication features that facilitate direct interaction between sellers and buyers. These findings highlight that implementing an e-commerce system tailored to local needs has significant potential to strengthen the rural economy, particularly through the digitalization of MSMEs and the livestock feed sector. Testing further confirms that all e-commerce features function properly, meet user requirements, and are very easy to operate, thus providing evidence of the system's practicality and sustainability for long-term community use.
Creating a Tourist Destination Route Database as a Tourism Information Service in West Sumbawa Regency Fahri Hamdani; Yuliadi Yuliadi; Halid Nuryadi; Siska Atmawan Oktavia; Herliana Rosika; Fadhli Dzil Ikram
Brilliance: Research of Artificial Intelligence Vol. 5 No. 1 (2025): Brilliance: Research of Artificial Intelligence, Article Research May 2025
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v5i1.6558

Abstract

West Sumbawa Regency is one of the regencies on Sumbawa Island, West Nusa Tenggara Province. Tourism is a popular activity; most people use it to fill their free time amid their busy lives. Tourism is vital in driving national economic growth because it is one of the development sectors that can spur economic growth in a region. The impact of current technological advances has resulted in all types of information being presented online. The West Sumbawa Regency Government has problems and difficulties conveying information about existing tourism because there are no information media that the public can easily access. Currently, West Sumbawa Regency does not have a tourist route search application that tourists use as an alternative to finding travel routes by tourists. Based on these conditions, media is needed to find tourist routes and a medium for promoting tourism and its products to tourists. It can make it easier for tourists to find the shortest route to a more efficient tourist spot. In addition, local government and tourism industry entrepreneurs are used as media to promote tourist attractions and their products and tourist needs. A tourist route database was developed using the waterfall method, PHP programming, and the MySQL database as a database management system (DBMS). The results are a tourist destination route database and a website-based tourism information service expected to make it easier for the public to obtain information about tourist routes in West Sumbawa Regency.
Co-Authors Andri Putraedi Fadhli Dzil Ikram Fahri Hamdani Halid Nuryadi Herliana Rosika Imam Munandar Juniardi Akhir Putra Koko Hermanto M. Julkarnain Siska Atmawan Oktavia Yunari. W