Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Innovation Research and Knowledge
Dony Ary Nugroho
Universitas Mercu Buana
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF CONTENT MARKETING, CELEBRITY ENDORSEMENT, ONLINE CUSTOMER REVIEW, AND PRICE CONSCIOUSNESS ON PURCHASE INTENTION OF SOMETHINC SERUM PRODUCTS IN DKI JAKARTA PROVINCE Yennida Parmariza; Dony Ary Nugroho; Engga Probi Endri
Journal of Innovation Research and Knowledge Vol. 5 No. 11 (2026): April 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the Influence of Content Marketing, Celebrity Endorsement, Online Customer Review and Price Consciousness on Purchase Intention of Somethinc Serum Products in DKI Jakarta Province, the sample to be used is between 100-150 people of DKI Jakarta province aged 17-45 years who have purchase intention of Somethinc Serum products. The data collection method uses a survey method using a questionnaire research instrument, while the sampling method uses a non-probability sampling method with a convenience sampling technique. The results of this study prove that Content Marketing does not have a significant effect on purchase intention of Somethinc Serum in DKI Jakarta province, Celebrity Endorsement does not have a significant effect on purchase intention of Somethinc Serum in DKI Jakarta province while Online Customer Review and Price Consciousness have an effect on purchase intention of Somethinc Serum in DKI Jakarta province.
Co-Authors ENDRI ENDRI Yennida Parmariza