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<![CDATA[PENGARUH PERSEPSI RESIKO, PERSEPSI KEBERMANFAATAN DAN GAYA HIDUP YANG DIANUT TERHADAP PERILAKU PENGGUNAAN KARTU KREDIT ]]>
<![CDATA[Yennida Parmariza]]>;
<![CDATA[Septiani Juniarti]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 3, No 1 (2017): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v3i1.3549
<![CDATA[This research aims to know influence of perceived risk, perceived benefit and life style onbehavior of using credir card by card holders. This object for this research is in MercuBuana University, especially for lecturers on Faculty of Economic and Business.Thesampling technique used purposive sampling and type of causal research method.Hypothesis testing using Partial Least Square (PLS) with the both of method Cronbach’sAlpha and Composite Realiability. The result of this research show that perceived riskvariable gives significant influence towards the behavior of using the credit card,Therefore, the early assumption is accepted. In the other way, perceived benefit dan lifestyle has not influence toward the behavior of using credit card. So,There are twoindependent variable does not support the hyphotesis and one independent variablesupport the hypothesis.]]>
<![CDATA[PENGARUH CELEBRITY ENDORSER, KUALITAS INFORMASI, VIRAL MARKETING DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DI INSTAGRAM ]]>
<![CDATA[Yennida Parmariza]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 5, No 3 (2019): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v5i3.6936
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorser, kualitas informasi, viral marketing, dan kepercayaan terhadap keputusan pembelian pada akun instagram @21onshop.Data yang digunakan pada penelitian ini adalah data primer yang diperoleh dari data kuisioner online pada periode Februari 2019 sampai dengan April 2019. Penelitian ini menggunakan sampel sebanyak 195 sampel yang ditentukan berdasarkan metode incidental sampling dengan mengujji validitas, realibitas dan pengujian hipotesis menggunakan aplikasi Structural Equition Modeling (SEM) pada program LISREL.Hasil Penelitian ini membuktikan bahwa variable celebrity endorser dan viral marketingtidak berpengaruh terhadap keputusan pembelian di Instagram, sedangkan variabel kualitas informasi dan kepercayaan konsumen berpengaruh terhadap keputusan pembelian di Instagram.]]>
<![CDATA[Pengaruh E-Service Quality, Kepercayaan dan Persepsi Resiko terhadap Keputusan Pembelian Menggunakan Gopay ]]>
<![CDATA[Mohammad Dino Aulianto Putra]]>;
<![CDATA[Yennida Parmariza]]>
<![CDATA[ Jurnal Doktor Manajemen (JDM) Vol 4, No 2 (2021): SEPTEMBER 2021 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jdm.v4i2.12951
<![CDATA[Kemajuan teknologi yang sangat pesat dekade ini menuntut semua perusahaan harus terus-menerus menciptakan inovasi baru agar tetap dapat bertahan. Salah satu contoh financial technology yang sedang marak digunakan saat ini adalah penggunaan dompet digital Gopay sebagai salah satu terobosan fintech dari PT. Aplikasi Karya Anak Bangsa. Permasalahan dalam penelitian ini adalah bagaimanakah e-service quality, faktor kepercayaan dan persepsi resiko berpengaruh terhadap keputusan pembelian menggunakan Gopay. Penelitian ini menggunakan desain analisis kausal dengan metode penelitian kuantitatif. Alat uji statistik yang digunakan dalam penelitian ini adalah dengan menggunakan pendekatan Structural Equation Modeling (SEM) dengan alat analisis Partial Least Square (PLS) versi 3.0 dengan melibatkan sebanyak 105 responden sebagai sampel yg terdiri dari pengguna Gopay pada komunitas mahasiswa Universitas Mercu Buana, Meruya, Jakarta. Jumlah sampel sebanyak 105 orang awalnya adalah 100 responden yg kemudian ditambahkan beberapa sampel dengan mengikuti pendapat Sugiyono (2012) yang menyatakan bahwa 100 orang responden telah bisa memenuhi konsep keterwakilan jika populasi bersifat sang at luas dan tidak diketahui secara pasti. Metode pengambilan sampel menggunakan non-probability sampling dengan teknik purposive sampling dengan kriteria responden 1) responden mengetahui tentang Gopay; 2) responden sudah menggunakan aplikasi Gopay lebih dari dua kali. Hasil penelitian menunjukkan bahwa e-service quality dan persepsi resiko berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan variable kepercayaan berpengaruh positif tetapi tidak signifikan terhadap keputusan pembelian menggunakan aplikasi Gopay.]]>
<![CDATA[Scarlett Products Booming: Does Experiential Marketing Matter? ]]>
<![CDATA[Christian Kuswibowo]]>;
<![CDATA[Catur Erty Suksesty]]>;
<![CDATA[Febrina Mahliza]]>;
<![CDATA[Yennida Parmariza]]>;
<![CDATA[Muhammad Faisal Anwar]]>
<![CDATA[ Jurnal Manajemen Universitas Bung Hatta Vol. 18 No. 1 (2023): Jurnal Manajemen Universitas Bung Hatta ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Bung Hatta ]]>
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DOI: 10.37301/jmubh.v18i1.22089
<![CDATA[The study intentions to observe and analyze the effect of Brand Image and Product Quality on Purchase Intention of Scarlett products through Experiential Marketing as the Variable of Intervening. Causal research method was used here in order to define if there is any causal relation from independent to dependent variables. Data collection technique was benefitted the questionnaire. The population chosen were users of Scarlett products in West Jakarta area. The sample of this research is the consumers who use the Scarlett product with a total of 100 respondents who were selected randomly using random sampling technique. The Structural Equation Model was used as the research approach with Smart-PLS 3.2.8 version analysis research tool. It is found that Brand Image influenced both Purchase Intention and Experiential Marketing positively and significantly. Product Quality effected both Experiential Marketing and Purchase Intention significantly and positively. Experiential Marketing proved to effect Purchase Intention positively and significantly as the implication, Experiential Marketing should be maintained more broadly to increase Purchase Intention.]]>
<![CDATA[Pengaruh Kepercayaan Merek, Country of Origin, dan Desain Produk pada Minat Beli Mobil ]]>
<![CDATA[Akhul Yunia Sofa]]>;
<![CDATA[Yennida Parmariza]]>
<![CDATA[ Kajian Branding Indonesia Vol 5 No 1 (2023): Kajian Branding Indonesia ]]>
Publisher : <![CDATA[Universitas Prasetiya Mulya ]]>
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DOI: 10.21632/kbi.5.1.51-66
<![CDATA[This study aims to determine the effect of brand trust, country of origin and product design on purschase intention in Mitsubishi Xpander. Respondents in this study were people who had never bought a Mitsubishi Xpander, but already knew about the product. The population in this study is not clearly known. The sampling technique used is the Hair et al technique where the indicator is multiplied by 5 to 10. The number of samples in this study was 119 samples. The data analysis method used is PLS (Partial Least Square) technique through the SmartPLS statistical software, with the research instrument being a questionnaire. The results showed that Brand Trust, Country Of Origin, and Product Design had a positive and significant effect on Purchase Intention in Mitsubishi Xpander.]]>
<![CDATA[EFFECT OF WORK SKILLS, WORK ENVIRONMENT AND LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE (Study at LG Electronics Indonesia PT-Head Office in South Jakarta) ]]>
<![CDATA[Juniarti, Septiani]]>;
<![CDATA[Yennida Parmariza]]>;
<![CDATA[NurulIzza Maharani]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol. 3 No. 5 (2022): Dinasti International Journal of Digital Business Management (August - Septembe ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijdbm.v3i5.1369
<![CDATA[This study aims to determine the effect of work skills, work environment & leadership style on employee performance at LG Electronics Indonesia PT-Head Office in South Jakarta. LG Electronics is a multinational company from South Korea. LG Electronics is the second largest South Korean company in the field of electronic devices and the third largest in the world in the field of manufacturing similar devices. With the existence of LG Electronics Indonesia PT. The Head Office in South Jakarta certainly needs to be developed to improve employee performance so as to assist the company in achieving the company's vision and mission. This research includes causal associative research using a quantitative approach. The sample in this study were 30 people in the study. The sample technique used is the incidental saturated technique so that a sample of 30 people is obtained. Data were collected by using a questionnaire that had been tested for validity and reliability. The data analysis technique used is multiple regression. The results of this study indicate that work skills, work environment and leadership style have a significant positive effect on employee performance at LG Electronics PT. Head Office in South Jakarta.]]>
<![CDATA[PENGARUH PENGETAHUAN, PERSEPSI KEMUDAHAN DAN PERSEPSI MANFAAT TERHADAP INTENSI PENGGUNAAN QRIS SEBAGAI METODE PEMBAYARAN DIGITAL (Studi Pada Mahasiswa Universitas Mercu Buana Meruya) ]]>
<![CDATA[Ramanda, Malia Nastia]]>;
<![CDATA[Parmariza, Yennida]]>
<![CDATA[ Journal of Fundamental Management (JFM) Vol 4, No 3 (2024): NOVEMBER 2024 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jfm.v4i3.30966
<![CDATA[This study aims to analyze the influence of knowledge, perceived convenience, and perceived usefulness on the intention to use QRIS among Mercu Buana Meruya University students. The population studied were students who knew QRIS and had never used QRIS as a digital payment method, with a sampling technique, namely purposive sampling. The number of samples was calculated using the Hair formula, namely with a result of 110 respondents. The data analysis method used is the Partial Least Square Technique using SmartPLS statistical software version 4.0, with the research instrument being a questionnaire. The results of this research show that knowledge, perceived convenience and perceived benefits have a positive and significant effect on intentions to use QRIS as a digital payment method.]]>
<![CDATA[Pengaruh Citra Merek, Konten Pemasaran, dan Persepsi Kualitas Terhadap Niat Beli Produk Serum Somethinc di Provinsi DKI Jakarta ]]>
<![CDATA[Arfiana, Fania]]>;
<![CDATA[Parmariza, Yennida]]>
<![CDATA[ Journal of Fundamental Management (JFM) Vol 5, No 2 (2025): JULI 2025 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jfm.v5i2.30349
<![CDATA[This study aims to analyze the influence of brand image, content marketing, and perceived quality on the purchase intention towards Somethinc’s serum product in DKI Jakarta. Population in this research is the DKI Jakarta citizens. The sample used is 120 DKI Jakarta citizens with the age 18-30 years old. The sampling method uses Purposive Sampling. The methods of data collecting using survey method, with the research instrument is a questionnaire. The data analysis method using Partial Least Square with SmartPLS 4.0 version software. With the questionnaire research instrument, the result of this study are Brand Image has no significant effect on Purchase Intention, Content marketing has a positive and significant effect on Purchase Intention, and Perceived Quality has a positive and significant effect on Purchase Intention.]]>
<![CDATA[PERILAKU KONSUMEN ERA DIGITAL DALAM MENYIKAPI DAN MENGGUNAKAN PRODUK RAMAH LINGKUNGAN ]]>
<![CDATA[Parmariza, Yennida]]>;
<![CDATA[Juniarti, Septiani]]>
<![CDATA[ BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 7 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2024 ]]>
Publisher : <![CDATA[Lembaga Pendidikan dan Penelitian Manggala Institute ]]>
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DOI: 10.62335/vn21qc09
<![CDATA[Isu mengenai pemanasan global menjadi salah satu yang paling sering dibicarakan saat ini. Kerusakan alam ini paling banyak disebabkan oleh konsumerisme yang akan meningkatkan jumlah sampah, maka dari itu Usaha Kecil Mikro dan Menengah (UMKM) saat ini juga harus mulai meyesuaikan diri dengan isu pemanasan global dan penggunaan produk ramah lingkungan yang marak digaungkan saat ini. Saat ini masyarakat Indonesia pun semakin peduli pada isu lingkungan dan banyak yang mulai menggunakan produk berbasis eco-friendly atau ramah lingkungan. Salah satu contoh produk eco-friendly adalah kemasan produk ramah lingkungan. Sejumlah UMKM dan perusahaan besar sudah mulai menjadikan produk ramah lingkungan sebagai salah satu daya tarik produk mereka. Pasalnya, makin banyak orang memahami dan membeli produk dalam kemasan yang bisa didaur ulang dan membantu bumi menjadi hijau kembali. Produk ramah lingkungan berarti produk yang dibuat tanpa memberikan dampak buruk bagi lingkungan karena pilihan bahan yang tidak beresiko buruk bagi lingkungan. Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan di kelurahan Kota Bambu Selatan- Palmerah Jakarta Barat dengan target audiens adalah pelaku usaha UMKM di sekitar wilayah kelurahan Kota Bambu Selatan sebanyak 60 orang pelaku usaha. Dari kegiatan PkM ini diharapkan para pelaku usaha mempunyai perspektif baru tentang bagaimana bersaing di era digital yang penuh dengan tantangan.]]>
<![CDATA[The Influence of Hedonic Shopping Motivation, Ease of Use, Customer Reviews, and Electronic Word of Mouth on Impulse Buying Behavior at Shopee E-Commerce During The COVID-19 Pandemic ]]>
<![CDATA[Mirahanda, Theresia Angel]]>;
<![CDATA[Parmariza, Yennida]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v10i1.23820
<![CDATA[This study aims to determine, analyze, and explain the effect of hedonic shopping motivation, ease of use, customer reviews, and electronic word of mouth on impulse buying behavior at E-commerce Shopee during the COVID-19 pandemic. The approach used in this research is descriptive method and quantitative approach. The data analysis method in this study uses Partial Least Square (PLS) and data collection in this study uses a survey method, with the research instrument used is a questionnaire. The population in this study are people who shop using Shopee, the number of which is not known with certainty. The sample used in this study was 211 respondents, with the sampling technique using purposive sampling. The results of this study indicate that hedonic shopping motivation has a positive and significant effect on impulse buying behavior; customer reviews have a positive and significant effect on impulse buying behavior; electronic word of mouth has a positive and significant effect on impulse buying behavior; ease of use has no effect on impulse buying behavior.]]>
