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All Journal Jurnal Pengabdian Magister Pendidikan IPA Unram Journal of Community Service (UJCS)
Muhammad Ahyar
Universitas Mataram
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Optimalisasi Potensi Ekowisata Mangrove Melalui Penguatan Manajemen usaha Lokal, Kecamatan Jerowaru, Kabupaten Lombok Timur Djoko Suprayetno; Iwan Kusmayadi; Mujahid Dakwah; Lalu Edi Herman Mulyono; Muhammad Ahyar
Jurnal Pengabdian Magister Pendidikan IPA Vol 9 No 1 (2026): Januari - Maret 2026
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v9i1.13864

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan potensi ekowisata berbasis mangrove di Kecamatan Jerowaru, Kabupaten Lombok Timur, melalui penguatan manajemen usaha lokal. Permasalahan utama yang dihadapi masyarakat adalah lemahnya tata kelola usaha wisata, keterbatasan pemasaran, kurangnya inovasi produk, serta minimnya sinergi antar-pelaku usaha. Metode pelaksanaan pengabdian dilakukan melalui pendekatan partisipatif dan berbasis potensi lokal, dengan tahapan identifikasi masalah, pelatihan manajemen usaha, pengembangan produk wisata berbasis mangrove, penguatan pemasaran digital, pendampingan kelembagaan usaha lokal, serta monitoring dan evaluasi. Fokus utama pengabdian ini adalah peningkatan kapasitas manajemen, diversifikasi produk ekowisata, dan branding destinasi wisata mangrove Jerowaru. Hasil kegiatan menunjukkan adanya peningkatan keterampilan masyarakat dalam pengelolaan usaha wisata, perubahan pola pikir ke arah profesional, berkembangnya produk wisata berbasis kearifan lokal, serta mulai terbangunnya sinergi antara masyarakat, pemerintah desa, dan stakeholder eksternal. Selain itu, strategi pemasaran digital mulai dijalankan melalui media sosial dan marketplace wisata, yang berdampak pada peningkatan jumlah kunjungan wisatawan, tambahan pendapatan masyarakat, serta kesadaran terhadap konservasi mangrove.
Digital Financial Reports for Female Shrimp Paste Entrepreneurs for Sustainable Competitive Financial Advantage Iwan Kusmayadi; Djoko Suprayetno; Laila Wardani; Muhammad Mujahid Dakwah; Muhammad Ahyar; Siti Sofiyah
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1379

Abstract

Jor Hamlet, Jerowaru Village, Jerowaru District, East Lombok Regency, is a center for shrimp paste production with significant development potential. Limited access to capital is the main constraint due to the low awareness and financial literacy among most entrepreneurs. This situation requires intervention through education, carried out with direct assistance in the form of workshops on the introduction and use of digital financial reporting applications. This training aims to enhance financial management skills in a more practical and professional manner, thereby improving business competitiveness and sustainability. The focus of this mentoring activity is the introduction of the application and practical simulation of automatically preparing financial reports using the BukuWarung application. The structured and effective mentoring method is carried out in three main stages: First, initial analysis and preparation, which involves identifying the partner's needs and preparing materials and manuals. Second, workshops, which involve introducing and directly simulating the use of the BukuWarung application. This includes guidance on downloading the app, introduction to its main features and functions, account creation, recording transactions, evaluating financial reports to measure business performance, as well as interactive discussions. Third, monitoring and evaluation, by ensuring that participants can use the application independently and consistently. This mentoring activity has had a positive impact on entrepreneurs, including improved financial literacy and strengthened commitment to regularly record business activities in financial reports. This practice allows them to enhance the efficiency and competitiveness of their businesses.
Co-Authors Abdul Mannan, Siti Sofiyah Djoko Suprayetno Iwan Kusmayadi Laila Wardani Lalu Edi Herman Mulyono Muhammad Mujahid Dakwah Mujahid Dakwah