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All Journal MIX : Jurnal Ilmiah Manajemen Journal of Computer Science and Technology Application
Dhimas Tribuana
Universitas Komputer Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Strategic Role of Social Media in Enhancing Customer Engagement in Higher Education Hesti Umiyati; Asep Surahmat; Dhimas Tribuana; Lukas Umbu Zogara
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.012

Abstract

Objectives: The growth of social media has changed the communication space for colleges and universities, especially in conversations with prospective or enrolled students. To fill gap and also provide empirical basis, this study aims to investigate the strategic contribution of social media in developing customer engagement in Indonesian higher education setting focusing on content quality, engagement strategy, and platform diversity.Methodology: The research was carried out using the quantitative method of the descriptive type. Initial data was collected through an online survey that was sent to 150 strategically chosen participants who create content centred on university through platforms including Instagram and TikTok. The analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM).Finding: From the findings of this research, three main constructs that underpin the impact of a socialmedia strategy on customer engagement were discovered: diversity; interaction and content quality. The effective communication, right choice of the platform and strategic methods of communication are important in maintaining the engaging.Conclusion: This analyses offer institutions a perspective of how to further develop the presence in social media, and is an effort to understand how students can be communicated with using digital channels within higher education. It highlights the necessity for academic programs to move from mere content delivery in a digital environment toward something more meaningful and engaging. It is recommended for future studies to use mixed-method design and compare the results, which can provide a full picture about such contexts.
Secure Communication in Solar Panel Monitoring Systems Using SmartPLS Ageng Setiani Rafika; Dhimas Tribuana; Rohim Rohim; Agung Rizky; Chua Toh Hua
CORISINTA Vol 3 No 2 (2026): August
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/gtmmg783

Abstract

This study investigates the factors shaping secure communication architecture in solar panel monitoring systems within smart grid environments, focusing on cybersecurity, data integrity, and system reliability. The integration of solar photovoltaic systems with digital monitoring networks enhances real-time energy management but introduces communication vulnerabilities affecting monitoring accuracy and operational stability. This study aims to assess how Network Security, Data Integrity, and System Reliability contribute to Secure Communication Architecture and Monitoring Performance. A quantitative research design was employed, and the proposed model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The research model included five constructs: Network Security, Data Integrity, System Reliability, Secure Communication Architecture, and Monitoring Performance. Results indicate that Network Security significantly and positively affects Secure Communication Architecture, while Data Integrity positively influences both Secure Communication Architecture and System Reliability. Furthermore, Secure Communication Architecture and System Reliability both contribute positively to Monitoring Performance. The measurement model demonstrated acceptable reliability and validity, confirming construct robustness. These findings highlight that effective solar panel monitoring systems depend not only on technical energy infrastructure but also on secure, reliable communication networks that ensure accurate and timely data exchange. The study concludes that strengthening cybersecurity mechanisms, data integrity controls, and communication reliability is essential to improve monitoring performance and support resilient smart grid-based renewable energy management.
Strategic Role of Social Media in Enhancing Customer Engagement in Higher Education Hesti Umiyati; Asep Surahmat; Dhimas Tribuana; Lukas Umbu Zogara
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.012

Abstract

Objectives: The growth of social media has changed the communication space for colleges and universities, especially in conversations with prospective or enrolled students. To fill gap and also provide empirical basis, this study aims to investigate the strategic contribution of social media in developing customer engagement in Indonesian higher education setting focusing on content quality, engagement strategy, and platform diversity.Methodology: The research was carried out using the quantitative method of the descriptive type. Initial data was collected through an online survey that was sent to 150 strategically chosen participants who create content centred on university through platforms including Instagram and TikTok. The analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM).Finding: From the findings of this research, three main constructs that underpin the impact of a socialmedia strategy on customer engagement were discovered: diversity; interaction and content quality. The effective communication, right choice of the platform and strategic methods of communication are important in maintaining the engaging.Conclusion: This analyses offer institutions a perspective of how to further develop the presence in social media, and is an effort to understand how students can be communicated with using digital channels within higher education. It highlights the necessity for academic programs to move from mere content delivery in a digital environment toward something more meaningful and engaging. It is recommended for future studies to use mixed-method design and compare the results, which can provide a full picture about such contexts.
Co-Authors Agung Rizky Chua Toh Hua Lukas Umbu Zogara Rafika, Ageng Setiani Rohim Rohim Surahmat, Asep Umiyati, Hesti