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All Journal Jurnal Pengabdian Masyarakat Bangsa Jurnal Ilmiah Multidisiplin Indonesia
Shinta Abdul Rahman
IAIN Fattahul Muluk Papua, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Product Photography and Digital Content Strategies for Strengthening Digital Business Shinta Abdul Rahman; Pahri Pahri; Citra Meylana Rina Jayanti
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 04 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), April 2026
Publisher : Sean Institute

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Abstract

The rapid growth of the digital economy has encouraged micro and small enterprises to adopt digital platforms for marketing and business development. However, many digital businesses still face challenges in presenting products effectively due to limited visual quality and unstructured digital content strategies. This study aims to analyze the role of product photography in improving product visual quality and to identify effective digital content strategies that strengthen digital business performance and competitiveness. The research employed a qualitative approach using secondary data derived from 30 relevant scientific articles related to digital marketing, visual communication, and digital entrepreneurship. The collected literature was analyzed using qualitative content analysis to identify conceptual patterns linking visual presentation, consumer perception, digital engagement, and marketing outcomes. The findings reveal three main results. First, high-quality product photography significantly improves visual perception and increases perceived product value in digital marketplaces. Second, professional product images enhance consumer trust and stimulate higher engagement through increased attention and interaction with digital content. Third, structured digital content strategies such as engaging visual content, targeted messaging, and active consumer interaction expand online visibility and improve brand performance. These findings indicate that the integration of professional product photography and strategic digital content management functions as a key mechanism for strengthening consumer engagement, increasing purchasing intentions, and improving the competitiveness of digital businesses. Therefore, visual marketing and well-structured digital communication strategies are essential components for supporting sustainable digital business development.
Strategi Pemasaran UMKM Melalui Aplikasi GoFood Eka Fitriana; Shinta Abdul Rahman; Gita Ayu Wulan Sari; Arsotul Muhliso; Livia Putri Khomsiah; Wawan Sidik; Andhika Luqman Syahputra; Fanni Farindra Soleh
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i12.4014

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) kuliner dalam mengoptimalkan aplikasi GoFood sebagai media pemasaran digital di Gg. Mawar, Kelurahan Yobe, Distrik Abepura, Kota Jayapura, Provinsi Papua. Kegiatan dilaksanakan melalui pendekatan partisipatif yang meliputi observasi awal, diskusi, pelatihan teknis, pendampingan, dan evaluasi perkembangan mitra. Fokus kegiatan diarahkan pada optimalisasi fitur GoFood, seperti pengelolaan menu digital, peningkatan kualitas foto produk, pemanfaatan program promosi, penetapan harga strategis, serta pengelolaan ulasan pelanggan. Hasil kegiatan menunjukkan adanya peningkatan literasi digital pelaku UMKM, perbaikan tampilan akun GoFood, serta meningkatnya visibilitas dan jangkauan pasar usaha. Mitra menjadi lebih adaptif dalam memanfaatkan teknologi digital dan lebih strategis dalam mengelola pemasaran daring. Pendampingan yang dilakukan secara terstruktur turut mendorong perubahan pola pikir pelaku usaha agar lebih inovatif dan responsif terhadap kebutuhan konsumen. Secara keseluruhan, kegiatan ini memberikan dampak positif terhadap penguatan kapasitas pemasaran digital UMKM serta mendukung peningkatan daya saing dan keberlanjutan usaha di wilayah non-komersial.
Co-Authors Andhika Luqman Syahputra Arsotul Muhliso Citra Meylana Rina Jayanti Eka Fitriana Fanni Farindra Soleh Gita Ayu Wulan Sari Livia Putri Khomsiah Pahri Pahri Wawan Sidik