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All Journal Media Ekonomi Asian Journal of Social and Humanities
M. Husen Hutagalung
Institut Pariwisata Trisakti
Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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DEVELOPMENT OF A SUSTAINABLE WATER ADVENTURE TOURISM MODEL IN INDONESIA R. A. Amalia Yunita; Arief Faizal Rachman; M. Husen Hutagalung; Rianto
Media Ekonomi Vol. 33 No. 1 (2025): April
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v33i1.24295

Abstract

This study examines the management processes of water adventure tourism operators in Indonesia and their contribution to sustainable development. It specifically analyzes the effects of governance, environmental sustainability, and social equity and cultural vitality on economic prosperity and sustainable adventure tourism development, while also considering the moderating role of government policy and the mediating role of economic prosperity. The research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test both direct and indirect relationships among variables. Data were collected through purposive sampling from 130 water adventure tourism operators across six destinations in Indonesia. The findings reveal that governance does not directly influence economic prosperity or sustainable tourism development. However, government policy strengthens the positive relationship between governance and economic prosperity, although it does not moderate its effect on tourism development. Environmental sustainability shows no significant effect on economic prosperity but has a positive impact on sustainable tourism development, with no moderating role of government policy. In contrast, social equity and cultural vitality significantly and positively influence both economic prosperity and sustainable tourism development, although government policy does not moderate these relationships. Furthermore, economic prosperity positively affects sustainable tourism development but does not act as a mediator in the model. Overall, the study highlights the critical role of social and cultural dimensions in achieving sustainable tourism, while the role of government policy remains limited and selective.
Indonesia’s Gastrodiplomacy for Nation Branding, Diplomatic Relations, and Tourism Promotion: A Lived Experience Approach Rahmat Kusnedi; Willy Arafah; M. Husen Hutagalung; Saptarining Wulan; Rahmat Ingkadijaya
Asian Journal of Social and Humanities Vol. 4 No. 8 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i8.710

Abstract

Indonesia has a rich and diverse culinary heritage, but Indonesia's culinary presence globally is still limited and often less prominent than the cuisines of other countries that are promoted more systematically. This gap highlights the need to explore how gastronomy can be strategically leveraged for nation branding, diplomatic relations, and tourism promotion. This research aims to analyze Indonesia’s gastrodiplomacy as a strategic instrument for tourism promotion through a lived experience approach. This research employs a qualitative phenomenological approach. Data were collected through in-depth interviews with Indonesian diaspora actors, including chefs and restaurant owners across Asia Pacific, the United States, and Western Europe. Thematic analysis was used to interpret lived experiences and identify key patterns in tourism promotion. The findings reveal that gastrodiplomacy promotes tourism through five key mechanisms: entry point awareness, cultural communication, sensory and emotional engagement, destination image formation, and visit intention. Diaspora actors play a central role as informal tourism ambassadors. Indonesian gastrodiplomacy operates as an experiential and relational process embedded in everyday practices. It significantly contributes to nation branding, diplomatic relation, and tourism promotion, although its effectiveness is constrained by limited policy integration. This research is limited to qualitative analysis and diaspora perspectives, which may not fully represent broader tourism stakeholders. Contributions: This study introduces the concept of lived gastrodiplomacy and contributes to tourism and public diplomacy literature by emphasizing experiential and bottom-up approaches to tourism promotion.
Co-Authors Arief Faizal Rachman R. A. Amalia Yunita Rahmat Ingkadijaya Rahmat Kusnedi Rianto Saptarining Wulan Willy Arafah